Video_Briefing_Template.pdf

Video Briefing Template (Multiple Choice) Project Title: [] Brand/Product Video [] Educational Video [] Event Promo [] Other: ________________________ Objective (Select all that apply): [] Educate Target Audience [] Raise Awareness [] Promote Product/Se...

Video Briefing Template (Multiple Choice) Project Title: [] Brand/Product Video [] Educational Video [] Event Promo [] Other: ________________________ Objective (Select all that apply): [] Educate Target Audience [] Raise Awareness [] Promote Product/Service [] Drive Engagement [] Other: ________________________ Target Audience: [] Professional (e.g., HCP, Nurse, Educator) [] Non-Professional (e.g., Patient, Consumer, General Public) Profession (if Professional Audience): [] HCP (Healthcare Professional) [] Nurse [] Medical Educator [] Other: ________________________ Average Age Group: [] 18-24 [] 25-34 [] 35-44 [] 45-54 [] 55+ [] Other: ________________________ Key Message: [] Highlight Training/Education [] Promote Product Features [] Build Trust/Confidence [] Improve Patient or Customer Care [] Other: ________________________ Media Type: [] Motion Graphics [] GIF [] Stock Footage Video [] Infographic Video [] Mixed Media [] Other: ________________________ Style and Tone: [] Modern [] Corporate [] Friendly/Approachable [] Minimalist [] Other: ________________________ Tone of Voice: [] Formal [] Informal [] Inspirational [] Authoritative [] Other: ________________________ Culture - Language: [] Arabic (Formal) [] Arabic (Local Dialect) [] English [] Other: ________________________ Culture - Socioeconomic Level of Target Audience: [] Upper Class [] Middle Class [] Lower Class [] Mixed Audience Culture - Average Education Level: [] High School [] University Degree [] Postgraduate [] Other: ________________________ Culture - Visual Representation: [] Culturally Neutral [] Representational (People, Clothing, Setting relevant to target culture) [] Other: ________________________ Duration: [] 30 seconds [] 1 minute [] 1-2 minutes [] 2-5 minutes [] Other: ________________________ Script (if applicable): [] Provided [] Needs to be created [] Key Points Only [] Other: ________________________ Visual Elements: [] Infographics (Charts, Diagrams) [] Text Overlays [] Custom Illustrations [] Motion Graphics [] Other: ________________________ Text/Captions: [] No Captions [] Subtitles in [Language: _______________] [] Key Text Highlights Branding Guidelines: [] Use Company Logo [] Follow Brand Colors [] Use Brand Fonts [] Other: ________________________ Music and Sound Effects - Music: [] None [] Background Music (Specify Type): _______________ [] Custom Soundtrack Music and Sound Effects - Sound Effects: [] None [] Light Effects [] Other: ________________________ Voiceover - Voiceover Needed: [] Yes [] No Voiceover - Voiceover Language: [] Arabic [] English [] Other: ________________________ Voiceover - Tone of Voice: [] Neutral/Professional [] Friendly/Approachable [] Authoritative [] Other: ________________________ Footage/Graphic Sources: [] Stock Footage [] Custom Footage (Provide Details) [] Infographics [] Other: ________________________ Deadlines - Draft Submission: [] Insert Date Deadlines - Final Version Submission: [] Insert Date Review and Feedback Process: [] Single Review Stage [] Multiple Review Stages [] Final Review by Client [] Other: ________________________ Additional Notes: [] Any extra information or specific instructions relevant to the project: ___________________________