Video Project Briefing Template Quiz

Study Notes

This template is used to gather information for a video project, designed to be concise and comprehensive for video production.
The template helps in understanding the key aspects of the project, including purpose, target audience, style, and desired outcome.

The project title is a description of the video, such as "Brand/Product Video”, “Educational Video”, “Event Promo”, or “Other”.
The objective is to identify the primary goals of the video, which can include "Educate Target Audience", "Raise Awareness", "Promote Product/Service", "Drive Engagement", or "Other".

The target audience is identified as either "Professional” (e.g., "HCP", "Nurse", “Educator”) or "Non-Professional” (e.g., "Patient", “Consumer", "General Public").
If professional, it includes specifics like "HCP", "Nurse", "Medical Educator", or "Other” to pinpoint the intended viewers.
The age group is categorized into ranges, such as between 18-24, 25-34, 35-44, 45-54, 55+, or "Other".

The "Key Message" section highlights the central theme of the video.
Options include "Highlight Training/Education", "Promote Product Features", "Build Trust/Confidence", "Improve Patient or Customer Care", or "Other".

The "Media Type" specifies the visual format like "Motion Graphics", "GIF", "Stock Footage Video", "Infographic Video", "Mixed Media", or "Other".
"Style and Tone" captures the desired aesthetic and feel of the video, with choices like "Modern", "Corporate", "Friendly/Approachable", "Minimalist", or "Other".

The video's tone is indicated using options like "Formal", "Informal", "Inspirational", "Authoritative", or "Other".

"Culture - Language" determines the primary language of the video, including "Arabic (Formal)", "Arabic (Local Dialect)", "English", or "Other".
"Culture - Socioeconomic Level of Target Audience" addresses the financial status of the audience, with choices like "Upper Class", "Middle Class", "Lower Class", or "Mixed Audience".
"Culture - Average Education Level" specifies the educational background of the audience, including "High School", "University Degree", "Postgraduate", or "Other".
"Culture - Visual Representation" ensures the visuals resonate with the audience, with options like "Culturally Neutral", "Representational (People, Clothing, Setting relevant to target culture)", or "Other".

The desired duration of the video is selected using options like "30 seconds", "1 minute", "1-2 minutes", "2-5 minutes", or "Other”.

The "Script" section determines how the video's script is handled, with choices like "Provided", "Needs to be created", "Key Points Only", or "Other".

The "Visual Elements" section outlines the types of visual elements to be included, like "Infographics (Charts, Diagrams)", "Text Overlays", "Custom Illustrations", "Motion Graphics", or "Other".
The "Text/Captions" section addresses the use of text in the video, including "No Captions", "Subtitles in [Language: _______________]", or "Key Text Highlights".

The "Branding Guidelines" section ensures consistency with the brand image, with options like "Use Company Logo", "Follow Brand Colors", "Use Brand Fonts", or "Other".