Demographic & Social Cultural Environments PDF

The Demographic & Social Cultural Environments  The Demographic Environment  …focuses on the population and the characteristics of it  …people are an in important aspect of economy both as producers and consumers  …thus the quantity and quality of people available in an economy will have...

The Demographic & Social Cultural Environments  The Demographic Environment  …focuses on the population and the characteristics of it  …people are an in important aspect of economy both as producers and consumers  …thus the quantity and quality of people available in an economy will have a considerable impact  Demography is the term used to mean the collection and analysis of population characteristics  “Demography Environment is the study of human populations in terms of size, density, location, age, gender, race, occupation and other statistics”  The Demographic Environment Issues  The major issues of concern in this environment are:  Birth and death rates - the ratio of births to deaths record per thousand of a population affects the size of the population and also the market  Rate of migration – mobility of customers in (immigration) or out (emigration) fluctuates the population and the market  The Demographic Environment Issues cont/d....  Population age mix - age profile of the population changes leads to changes in the consumption patterns  Labour – as a factor of production and the proportion of the working population to the total population has a great influence  Household Changes – the family size is cases reducing as people procrastinate marriage or marry less and decide to have less children. This reduces the population and the demand for goods / services  Social and Economic Implications  Population Growth - leads to an increase in the size of markets which in turn leads to an increased demand for investment funds and also fewer natural resources per head of population  Population Decline - means less demand for educational and hospital building programs and for food and other social services The Social - Cultural Environment  …is a component of the environment consisting of the relationship between the organisation and society and its culture  “Culture refers to the behaviour, attitude, way of living, belief, faith, law and custom of people in a country. It could be immediately understood that these aspects would differ from country to country and also in different regions of the same country”  The Social - Cultural Environment Characteristics  Core – cultural values - people in society hold many core beliefs and values that tend to persist  Secondary cultural values – are expressed in people’s relationship  Sub cultures – each society contains groups of people with shared values emerging out of their common life experiences or circumstances. The Social - Cultural Environment Elements  Belief System – this system includes religion, superstitions and their related power structures  Aesthetics – this relates to the arts, music, folklore, drama and dance of a particular culture The Social - Cultural Environment Elements  Language – closely related to aesthetics is language as it has to do with how people interpret meaning from expressions  Social Institutions or structures - refers to the way in which the social groups in a population are organized e.g. extend families, units etc Questions ???