WJEC GCSE Digital Technology Unit 2.1.4 Revision (April 2023) PDF

Pilot A small-scale implementation of a digital system. For example in one part of the office with a set of users, one department of an organisation or one branch. Parallel Big bang Running the old system alongside the new system. The company starts using the new system immediately. Staff fr...

Pilot A small-scale implementation of a digital system. For example in one part of the office with a set of users, one department of an organisation or one branch. Parallel Big bang Running the old system alongside the new system. The company starts using the new system immediately. Staff from the pilot can help to train other staff. Staff can focus on one area to resolve any problems. For the department doing the pilot, there isn’t a backup system if things go wrong. Slower than other methods.. Users can return to the old system if needed, if there is a problem. The new system is available immediately, if required. The outputs from the old and new systems can be compared to check that the new system is running correctly It is expensive, due to the possible need for additional temporary staff or paying existing staff for their time to operate both systems. Could be cheaper to operate than other methods. The new system is available immediately. This method could be used in situations where failure would not be disastrous. The new system may not work for a while until staff have become used to If the new system fails, the organisation will not have a backup system which could be disastrous. Usability and Risk Pilot Parallel Big bang Usability The new system will run simultaneously, but will only be used by a limited number e.g., one specific department within the company or a designated group.. The new system is available immediately, if required. The old system is switched off, and the new system is used immediately. Risk If something goes wrong with the Users can return to the old system new system, only a small part of the if needed, if there is a problem. organisation is affected. For the department doing the pilot, there isn’t a backup system if things go wrong. If the new system fails, the organisation will not have a backup system which could be disastrous. WJEC GCSE DIGITAL TECHNOLOGY 4b – Implementation of digital systems Impact on staff Identify the impact the following systems would have on staff: (6 marks) • Pilot method • Parallel method • Big bang method Mr Ratcliff Unit 1 Summer 2023 Emails Can send a ‘blanket’ email to every customer Can target customers identified by buying email lists from other companies Advertising through websites Paying another company to advertise your services on their website Social Media Marketing SEO (Search Engine Optimization) SEO is any way of making your company’s search results appear higher in Google search results. Posting on a social media platform to promote a product or service. Can be targeted towards certain groups Best ways are paying Google a subscription or using metadata Influencer Marketing A company gives a new product to a popular person on TikTok or Instagram. The influencer usually gives a positive review, which increases your sales Data Mining Companies analyse a large amount of data to predict trends and to target customers for specific products. Monetizing Content is any way of making money from the content you have created Advantages Disadvantages Can help your brand gain exposure to a larger audience, leading to an increase in brand recognition and awareness. If an influencer is involved in a scandal or controversy, it can negatively impact your brand image if they are associated with your brand. Influencers are often seen as more authentic and trustworthy than traditional advertising because they share their experiences and opinions in a more personal and relatable way. Influencer marketing may not be effective for reaching a broader audience, especially if your brand is not well-known or if your target audience is not active on social media. Can be more cost-effective than traditional advertising because it often involves collaborations or sponsored posts instead of expensive TV ads When working with influencers, you may have less control over the content they create and share Customer segmentation Supermarkets can use data mining techniques to tailor their marketing campaigns and promotions to specific customer groups and offer them more personalized recommendations. Product Recommendation Data mining can be used to identify which products are often purchased together, allowing supermarkets to make recommendations to customers for complementary or related items. Pricing strategies Supermarkets can use data mining to analyse sales and pricing data to identify the most effective pricing strategies for different products and customer segments. Stock control Supermarkets can use data mining to analyse sales data and forecast demand for different products, which can help them optimize inventory levels and reduce waste. WJEC GCSE DIGITAL TECHNOLOGY Marketing Methods Hana would like to raise awareness of her new business, which provides hair and makeup advice for teenagers. Discuss 3 of the best online marketing methods she could use, giving an example how she could utilize each one (6) Mr Ratcliff Unit 1 Revision Summer 2023 Monetizing Content is any way of making money online from the content you have created Affiliate Links You agree to promote other company’s products on your website. Every time someone buys their product, you get a small percentage of the sale. Request Donations Add a donate or support button to content you create on social media.