GCSE Digital Technology - Topic 5 SA

Digital Implementation, Marketing, and Monetization Methods

• Three methods of implementing a digital system are pilot, parallel, and big bang.
• In the pilot method, a small-scale implementation of the system is done with a limited number of users or departments.
• In the parallel method, the old and new systems run simultaneously, and staff from the pilot can help train others.
• In the big bang method, the new system is used immediately, and the old system is switched off.
• The pilot method is slower and cheaper than the other two, but there is no backup system if things go wrong.
• The parallel method could be cheaper but has a higher risk of failure.
• The big bang method is expensive due to the need for additional temporary staff or paying existing staff for their time.
• Different marketing methods include blanket emails, targeted emails, advertising through websites, social media marketing, SEO, influencer marketing, and data mining.
• SEO is any way of making your company's search results appear higher in Google search results.
• Influencer marketing can help your brand gain exposure to a larger audience, but negative associations with the influencer can harm your brand image.
• Data mining can be used for customer segmentation, product recommendations, pricing strategies, and stock control.
• Monetizing content can be done through affiliate links or requesting donations.