UNIT-2-mela-02.docx

**UNIT 2** **PREPARING PROPOSAL** **CONDUCTING MARKET RESEARCH** - Gather data on market needs, trends, and competitive landscape. - Methods - surveys, interviews, focus groups, and secondary research. - Outcome - identify market gaps, customer preferences, and potential dem...

**UNIT 2** **PREPARING PROPOSAL** **CONDUCTING MARKET RESEARCH** - Gather data on market needs, trends, and competitive landscape. - Methods - surveys, interviews, focus groups, and secondary research. - Outcome - identify market gaps, customer preferences, and potential demand for the project. **ESTABLISHING VIABILITY** - Assess the feasibility of the project based on research and analysis. - Market demand, financial projections, operational capabilities, and risk assessment. - Outcome ; A clear indication of whether the project is practical and sustainable. **CAPACITIES** - Team; Highlight skills, experience, and role of team members. - Technology; Describe any technology or tools required for the project. - Resources; Outline available resources and how they support project objectives. **COST AND FACILITIES** - Cost; Provide a detailed breakdown of expected costs. - facilities; Describe physical or logistical facilities necessary for project implementation. **PLANS** - Detail the overall strategy and methodology. - outline key phases and deliverables of the project. **TIME SCALES** - Present a detailed project timeline with the start and end dates, key milestones, and deadline. **CONTRACTS** - Agreements; Outline contractual requirements, including terms, conditions, and legal considerations. - Dispute Resolution; Explain how disputes will be managed. **CLARITY** - Ensure the proposal is written in clear and accessible language. **SWOT ANALYSIS** - Strengths; Identify internal strengths of the project. - Weaknesses; Acknowledge potential weaknesses. - Opportunities; Explore external opportunities that the project can leverage. - Threats; Recognize external threats and risk. **ESTIMATING ATTENDANCE** - Provide estimates based on research and assumptions. - Explain the basis for attendance estimates. **MEDIA COVERAGE** - Strategy; Detail plans for engaging media, including press releases and media outreach. - Specify the channels to be used (e.g., newspapers, online platforms). **ADVERTISING** - Plan; Describe advertising strategies, target audiences, and media channels. - Budget; Include advertising costs and allocation. **BUDGET** - Provide a comprehensive budget, including all expected expenses and potential revenue. - Justify each cost and explain budget management strategies. **SPECIAL CONSIDERATION** - Address any regulatory or compliance issues. - Consider accessibility and inclusivity aspects. **EVALUATING SUCCESS** - Define metrics and benchmarks for success. - Describe how success will be measured, including evaluation tools and feedback collection. **Presented by;** Nicolle Beleta Carmela Joy Manrique Emer Lago