Print Media Chapter 4 Presentation PDF

PRINT MEDIA Chapter 4  https://youtu.be/hG_MPTpIg90 History of Newspaper.flv  A BRIEF HISTORY : Journalism in Early America General features of colonial newspapers ○Few newspapers existed ○Publishers were printers and postmasters ○News was not very timely ○“Fre...

PRINT MEDIA Chapter 4  https://youtu.be/hG_MPTpIg90 History of Newspaper.flv  A BRIEF HISTORY : Journalism in Early America General features of colonial newspapers ○Few newspapers existed ○Publishers were printers and postmasters ○News was not very timely ○“Free press” concept not supported by colonial governments 3 Toward an Independent Press: Noteworthy colonial newspapers Publick Occurences,1690 ○ Only one issue ○ 1st American newspaper Boston News-Letter, 1704 ○ 1st consecutive American paper New England Courant, 1721 ○ 1st independent newspaper ○ James Franklin Pennsylvania Gazette, 1729 ○ Most financially successful colonial paper ○ Benjamin Franklin Massachusetts Historical Society The Penny Press In contrast, other newspapers cost 6 cents Benjamin Day lowered the newspaper price from 6 cents to 1 penny. News centered on sex, crime and human interest. Examples ○New York Sun, New York Herald ○New York Tribune, New York Times 5  Filled The Sun’s pages with sensational news. The Penny Press Targeted to all citizens. Yellow Journalism Yellow journalism: increased use of sex, murder, self-promotion, and human interest stories Positive impact ○Enthusiasm and energy ○Professional writing ○Aggressive reporting and investigative journalism ○Layout and display elements that characterize modern journalism 7 Yellow Journalism From Yellow Kid featured in “Hogan’s Alley”comic strip ○Gruesome headlines ○Sensational stories ○Exaggerated reporting ○Crime, sex and violence Jazz journalism Bettman/Corbis ○Tabloid size, lavish use William Randolph Hearst of photographs NEWSPAPERS IN THE DIGITAL AGE The newspaper industry is still experimenting with how best to incorporate an online presence 12 Online Newspapers Vary in size and complexity Advantages over print newspapers ○Not limited by news hole size ○Can be updated continuously ○Interactive ○Provide visual and audio content ○Can offer social networking ○Can feature user-generated content -Citizens also can involve in reporting the news. 13 Mobile Media Newspapers can be delivered to a person rather than a place Mobile device users who access online news has doubled to about 63 million per month Cell phones, PDAs, laptops 14 User-Generated Content Citizen reporters Playing an active role in the process of collecting, reporting and analyzing the news and information. Workshops teaching readers about reporting Citizen journalists may not be objective or knowledgeable 15 Social Media Almost all of Web sites of the top 100 papers use social networking tools Twitter headline feeds are becoming popular as social media tool 16 Maintaining Old and Attracting New Readers Eye appeal Writing style Story content Giving free tabloids to younger readers 17 Will Newspapers Survive? Some will survive; some won’t Newspapers owned by big companies are in a better position as parent companies have other businesses to offset newspaper losses Newspapers of the future will probably: ○Be a hybrid of a printed version that appears a few days a week and a Web site version that is constantly updated ○Be an online version that is delivered to a number of platforms ○Survive by revenue generated by advertising ○Still employ journalists; but these may be audio and video reporters, photographers, and bloggers 18 Magazines Chapter 5  What is magazine?  Published periodically Using better paper quality Specialized targeted audience Contain articles and photographs The History of Magazines (1900-Today).flv The Colonial period “Magazine”: meant warehouse or depository ○Variety of opinion pieces, facts, human interest stories Strong political bias Written to educated urban audience Encouraged literate and artistic expression Unified the colonies during America’s struggle for independence. 23 After the Revolution Continued to target educate elite audience Presented mix of topical and political articles Roots of modern news magazine 24 The Penny-Press Era 1820s-1860s – Magazines appealed to mass audience Parallel strategies of penny press newspapers Target the middle class 25 MAGAZINES IN THE DIGITAL AGE Mobile Magazines: Magazines can be read on laptops, cell phones, PDAs Magazine podcasts are available Challenges with mobile magazine delivery: ○How long will readers stay with mobile editions? ○Developing new technology to view large- screen, wireless magazine formats 26 User-Generated Content Publishers are cautiously exploring user- generated content ○Want to retain control of content ○Could be way to build audience base ○JPG, a photography magazine depends upon reader- generated content for ever issue. 27 Social Media The industry is exploring ways to use social media Many magazine Web sites include Twitter, Facebook and LinkedIn to help attract readers Some magazines even have their own Facebook pages or have established reader communities Eg: Elle and Seventeen magazines. 28 MY VOLVO MAGAZINE My Volvo magazine is the online magazine for Volvo owners. Filled with relevant news about Volvo, special offers and inspirational content. TOPMAN THE DENIM ISSUE Discover The Topman Magazine - Denim Issue, dedicated to celebrating menswear’s most popular fabric. Design by iProspect. Magazine Categories Illustration 4.1 ❖ WHAT DOES YOUR MAGAZINE- COVER LOOK LIKE?