Opportunities, Challenges, and Power of Media PDF

# Opportunities, Challenges and Power of Media and Information Communication has been made easier. Information has become widely accessible. Conducting research has become more convenient. All these and more are enjoyed by media literate individuals and prove just how much the quality of life has i...

# Opportunities, Challenges and Power of Media and Information Communication has been made easier. Information has become widely accessible. Conducting research has become more convenient. All these and more are enjoyed by media literate individuals and prove just how much the quality of life has improved thanks to media and information. Sir Tim Berners-Lee changed the world: he invented the World Wide Web. Social networks are one of the fastest growing industries in the world. ## Opportunities, Challenges and Power of Media and Information ### Opportunities - Job hiring - Empower Citizen - Freedom of expression - Informing & keeping the mass up to date - Inspire - Faster and free communication ### Challenges - Fake News - Unreliable sources ### Power - Influence - Distribution of Information **Opportunity** - a time or set of circumstances that makes it possible to do something. **Challenge** - a challenge is something new and difficult which requires great effort and determination. ## Power According to Weber (1946), power is often related to our ability to make others do what we want, regardless of their own wishes or interests. **Empowerment** – is the idea of power and idea that power change that the ownership of power can shift from one entity to another. Empowerment is possible because power can expand or diminish as the case may be. ## Economics of Media: Ratings and Revenues As a commercial industry, the media earns profit through advertisement. Advertisers pay for air-time or ad-space in media platforms to reach or to promote their goods or services to the media's audience. **The Opportunity.** The Philippine media is a great asset in the country's economy. In fact, the Philippine Star reported that in the year 2010 alone, the creative or copyright-based industries contributed ₱661.23 billion to the Philippines economy. **The Challenges.** The media remains vulnerable to economic threats. The most notorious among them is privacy. Privacy is defined as the unauthorized use of another’s production, invention, or conception especially in infringement of copyright by the Merriam Webster’s Dictionary. The existence of cheap or even free digital technologies like torrent downloading makes piracy even more attractive to consumers. ## Media and Information for Education **The Opportunity.** Online education is now a fast becoming trend in society. Schools and universities are adopting this practice as part of their offered services. **The Challenge.** The opportunity is also to be blamed. Not only does this promote laziness, constant access also puts a lot of pressure on servers, requiring constant upgrades and regular maintenance around cyberspace. ## Media and Information for Social Science **The Opportunity.** Through information dissemination, promotion of development advocacies, and providing a medium for social interaction among communities, these types of programs pave the way for a positive social change. **The Challenge.** Media and Information have the power to sway society’s beliefs and perception. People have the tendency to receive data from the media and accept it as fact right away without conducting due diligence. ## Effect of Media in Politics **The Opportunity.** The interrelationship between media and politics provides a fair foundation in nth function of media as a source of information. **The Challenge.** The shortage of government funding prevents the media industry in reaching its potential for access.