Forecasting in Planning PDF

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Liceo de Cagayan University

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forecasting business planning organizational planning business administration

Summary

This document presents various forecasting methods, including qualitative and quantitative approaches. It details the importance of forecasting in different business scenarios, such as setting goals and identifying opportunities and threats. Examples from Liceo de Cagayan University illustrate how forecasting can be applied.

Full Transcript

The Role of Forecasting in Planning SWOT Analysis: Forecasting helps identify potential external opportunities and threats that could impact the organization's strengths and weaknesses. Scenario Planning: Forecasts provide the foundation for creating alternative future scen...

The Role of Forecasting in Planning SWOT Analysis: Forecasting helps identify potential external opportunities and threats that could impact the organization's strengths and weaknesses. Scenario Planning: Forecasts provide the foundation for creating alternative future scenarios. Goal Setting: By understanding future trends, organizations can set realistic and ambitious goals. Qualitative Forecasting Relies on expert judgment, opinions, and experience. Delphi Method: Involves a panel of experts providing input through multiple rounds of questionnaires. Forecasting Methods Market Research: Gathers data on customer preferences, buying behavior, and market trends. Salesforce Estimates: Utilizes the knowledge of sales teams to predict future sales. Delphi Method Scenario: Liceo de Cagayan Qualitative University wants to predict the future enrollment trends in the next Forecastin decade. g Process: A panel of experts, including faculty, administrators, and alumni, are asked to provide their opinions on factors affecting enrollment (e.g., economic conditions, educational trends, changes in demographics). These opinions are collected anonymously through multiple rounds of questionnaires, refining the predictions over time. Market Research Scenario: Liceo de Cagayan Qualitative University wants to introduce a new degree program. Forecastin g Process: The university conducts surveys and interviews with potential students, employers, and industry experts to gather information about the demand for the program, the desired curriculum, and the expected salary outcomes. Salesforce Estimates Scenario: Liceo de Cagayan Qualitative University wants to forecast the number of applicants for the Forecastin upcoming academic year. g Process: The admissions office collects estimates from the admissions counselors based on their interactions with prospective students and their knowledge of the university's reputation and the current educational landscape. Quantitative Forecasting Uses statistical methods and historical data to make predictions. Time Series Analysis: Identifies patterns in historical data to forecast future values. Forecasting Methods Regression Analysis: Identifies relationships between variables to make predictions. Causal Modeling: Considers multiple factors that influence the outcome. Time Series Analysis Quantitati ve Scenario: Liceo de Cagayan University wants to predict the number of students Forecastin who will graduate in the next five years. g Process: The university analyzes historical graduation data to identify trends, seasonality, and other patterns. This data is used to forecast future graduation rates based on the identified patterns. Regression Analysis Quantitati ve Scenario: Liceo de Cagayan University Forecastin wants to predict the impact of tuition increases on student enrollment. g Process: The university analyzes historical data on tuition rates and student enrollment to identify the relationship between these two variables. This information can be used to predict the potential impact of future tuition increases on enrollment. Causal Modeling Quantitati ve Scenario: Liceo de Cagayan University wants to predict the impact of a new Forecastin scholarship program on student retention rates. g Process: The university considers multiple factors that may influence student retention, such as academic performance, financial aid, and student satisfaction. These factors are analyzed to determine their relative importance and how they may interact with the scholarship program to impact retention rates. Challenges and Considerations Forecasting is not without its challenges: Uncertainty: The future is inherently uncertain, making accurate predictions difficult. Data Availability: Insufficient or unreliable data can hinder forecasting accuracy. Method Selection: Choosing the right forecasting method depends on the specific situation and available resources. Challenges and Considerations To overcome these challenges, organizations should: Use a combination of qualitative and quantitative methods. Regularly review and update forecasts. Consider multiple scenarios to account for uncertainty. Incorporate expert judgment to enhance accuracy. Activity Choose a qualitative or quantitative forecasting method for a brand of your choice. 50 points Limits to Planning Uncertainty and Complexity Human Factors Organizational Constraints Ethical Considerations Unforeseen events: The future is inherently uncertain, and unexpected events can disrupt even the most Uncertaint carefully crafted plans. y and Complexity: The world is increasingly Complexit complex, making it difficult to accurately predict and plan for all potential y scenarios. Examples of Limits to Planning for Liceo de Cagayan University UNFORSEEN EVENT Natural Disasters: A major earthquake or typhoon could severely damage the university's infrastructure, disrupting classes, displacing students and faculty, and causing significant financial losses. Global Health Crises: A pandemic like COVID-19 could force the university to temporarily close its campus, transition to online learning, and implement safety protocols that may impact the quality of education and student experience. Political Unrest: Civil unrest or political instability in the region could lead to safety concerns, disruptions in transportation, and difficulties in attracting international students or faculty. COMPLEXITY Rapid Technological Advancements: The pace of technological change can make it difficult for the Examples of university to keep up with the latest innovations and ensure that its curriculum and facilities remain relevant. Limits to Global Economic Fluctuations: Economic downturns Planning for or recessions can reduce enrollment, decrease tuition revenue, and make it more challenging to secure Liceo de funding for new initiatives or capital projects. Cagayan Changing Student Demographics: Shifts in student preferences, demographics, and learning styles can University make it difficult to anticipate future enrollment trends and tailor programs to meet the needs of a diverse student body. Human Factors Resistance to change: Employees may resist changes to plans, leading to delays or inefficiencies. Limited information: Decision-makers may have limited or inaccurate information, which can lead to poor planning decisions. Bounded rationality: Humans have cognitive limitations that can hinder their ability to make optimal decisions. Resource limitations: Organizations may have limited financial, human, or technological resources, which can constrain their planning options. Organizational Bureaucracy: Excessive bureaucracy can slow down the planning process and make it Constraints difficult to adapt to changing circumstances. Cultural barriers: Different cultures may have different approaches to planning and decision-making, which can create challenges in multinational organizations. Short-term vs. long-term goals: Planning can sometimes prioritize short-term gains over long-term Ethical sustainability. Consideration s Ethical dilemmas: Planning decisions may involve ethical trade-offs that are difficult to resolve. Departmentation: A Fundamental Organizational Structure Departmentation is the process of dividing an organization into smaller units or departments, each responsible for a specific function or task. This division helps in streamlining operations, improving efficiency, and promoting specialization. Common Departmentation Approaches Functional Departmentation: Divisional Departmentation: Groups activities based on Organizes units based on their function or nature. For products, services, customers, example, a company might or geographic regions. This have departments for approach is often used by production, marketing, large organizations with finance, and human diverse operations. resources. Common Departmentation Approaches Matrix Departmentation: Team-Based Combines functional and Departmentation: Groups divisional structures, creating employees into self-directed a dual reporting system. This teams responsible for specific can be beneficial for tasks or projects. This organizations that need to approach can foster balance specialization with innovation and empowerment. flexibility. Factors to Consider When Departmenting Organizational Goals: The structure should align with the organization's overall objectives and strategies. Size and Complexity: Larger, more complex organizations may require more specialized departments. Nature of Work: The type of work being performed can influence the most suitable departmental structure. Environmental Factors: External factors such as market conditions, technology, and regulations can affect departmentalization decisions. Advantages of Departmentation Specialization: Efficiency: Clear lines of Employees can develop authority and responsibility expertise in their specific can improve efficiency. areas. Coordination: Control: It is easier to Departments can work monitor and evaluate together to achieve performance within common goals. departments. Disadvantages of Departmentation Bureaucracy: Silo Effect: Lack of Flexibility: Excessive layers of Departments may Changing management can become isolated and departmental lead to slow fail to collaborate structures can be decision-making. effectively. challenging. Principles of Departmentation Departmentation, as a fundamental organizational structure, is guided by certain principles to ensure its effectiveness. These principles aim to create a clear division of labor, promote efficiency, and facilitate coordination within the organization. 1. Unity of Command Rationale: This principle helps avoid Principle: Each confusion, ensures employee should report clear lines of authority, to only one superior. and prevents conflicting instructions. 2. Span of Control Rationale: A narrow span of control allows for closer supervision and better Principle: The number of communication, but it can lead to subordinates a manager can excessive layers of management. effectively supervise. A wide span of control can reduce costs but may result in less effective supervision. 3. Homogeneity Rationale: This Principle: Departments principle promotes should be composed of specialization, similar activities or efficiency, and functions. coordination within the department. 4. Flexibility Rationale: Organizations must be Principle: The able to respond to new departmental structure challenges and should be adaptable to opportunities. A flexible changing circumstances. departmental structure can facilitate adaptation. 5. Clarity of Responsibility Rationale: Clear Principle: Each responsibilities help department should have avoid confusion, well-defined promote accountability, responsibilities and and ensure that tasks objectives. are completed effectively. 6. Coordination Rationale: Effective coordination is essential for Principle: Departments the overall success of the should work together to organization. Communication, achieve organizational goals. collaboration, and shared objectives are key to achieving coordination. 7. Economies of Scale: Rationale: By grouping similar activities together, Principle: Larger organizations can leverage departments may be able to economies of scale in areas achieve cost savings through such as purchasing, economies of scale. production, and administration.

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