THC 6 - Professional Development and Applied Ethics Unit 3 PDF

Republic of the Philippines CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE Calabanga | Pasacao | Pili | Sipocot THC 6- Professional Development and Applied Ethics Unit 3. Effective Business Communication and Collaboration...

Republic of the Philippines CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE Calabanga | Pasacao | Pili | Sipocot THC 6- Professional Development and Applied Ethics Unit 3. Effective Business Communication and Collaboration Compiled and Presented by ARDOLF B. ARCE, LPT, MM Faculty Member, Department of Tourism Management Talking Points: 4.1. Business Communication 4.1.1. Principles of Effective Business Communication 4.1.2. Four (4) Types of Business Communication 4.1.3. Methods of Business Communication 4.2. Presenting Ideas & Proposals 4.2.1. Making an Effective Presentation at Work 4.2.2. Creating Compelling Presentations using the OSCAR Principle 4.2.3. How to Structure a Presentation 4.3. Professional Networking 4.3.1. What is professional networking? 4.3.2. Professional Networking Motives 4.3.3. Eight (8) Common Effective Networking Strategies for Professionals 4.3.4. Elevator Pitch Intended Learning Outcomes (ILO) By the end of the unit, students are expected to be able to: a. Effectively use various business communication methods and techniques to clearly convey messages and facilitate professional interactions. b. Enumerate and explain the principles of effective business communication as well as the methods of business communication. c. Create successful professional presentations. d. Effectively build and maintain professional relationships by employing networking strategies, engaging in meaningful interactions, and leveraging networking opportunities to advance their careers. 4.1. Business Communication 4.1. Business Communication Business Communication is when a company or its employees participate in an exchange of information. often includes actual person-to-person conversations but also includes one-sided forms of communication like advertisements. Examples: ✓ When employees communicate with one another ✓ When management and employees communicate ✓ When employees and customers interact ✓ When a company releases a new product ✓ When a business launches a marketing or advertising campaign 4.1.1. Principles of Effective Business Communication 4.1.1. Principles of Effective Business Communication 1. Principle of Clarity. Be clear about what you want to say, how you want to say it, and the format you will use. 2. Principle of Conciseness. Succinctness is a fundamental component of business communication, and this applies to both the message’s length and its content. 3. Principle of Consistency. The tone, voice, and content of all business communications must be consistent. 4. Completeness. Your messages must all have a logical and clear conclusion, and you must never leave the reader wondering if there is still more to say. 5. Objectivity. Every communication in business must have a goal, and this goal must be clear to the recipient of the message. 6. You should have the knowledge of the audience. The message needs to be carefully tailored to your target audience. 7. Relevancy. Every message you send out needs to be contextually related to the one you just sent or the one you will send later. 4.1.2. Types of Business Communication 4.1.2. Types of Business Communication Two (2) Main Types of Business Communication 1. Internal Business Communication Happens between team members. When employees can effectively share information and ideas with one another, the company can conduct its operations more effectively. 4.1.2. Types of Business Communication cnt. Three (3) types of internal business communication: 1. Upward Communication occurs when an entry-level or mid-level employee shares information up an established chain of command. examples: filling out surveys or feedback forms or asking questions in a company meeting to the supervisor who is hosting it. 2. Downward Communication occurs when business leaders share information with lower-level employees. examples: sending company-wide emails, instant message announcements or department newsletters to employees who need to access the information they are sharing. 4.1.2. Types of Business Communication cnt. Three (3) types of internal business communication: cnt. 3. Lateral Communication occurs when employees with similar authority levels within an organization share information with one another. examples: emails between people in different departments and manager-to-manager chats about their teams. 4.1.2. Types of Business Communication cnt. Two (2) Main Types of Business Communication cnt. 2. External Business Communication Interactions between employees and customers and any distribution of information to external parties like vendors, government organizations and the general public. Proper and accurate external business communication depends on the organization and effectiveness of a company's internal communications. External business communication can occur in the form of press releases, company newsletters for the general public and financial reports. 4.1.3. Four (4) Methods of Business Communication 4.1.3. Four (4) Methods of Business Communication 1. Verbal Communication the use of language to transfer information through speaking or sign language and active listening is a key part of verbal exchanges. Examples of verbal communication in the workplace: virtual meetings, phone calls and in-person conversations. 2. Nonverbal Communication the use of gestures, facial expressions and other nonverbal cues to convey information to others. 4.1.3. Four (4) Methods of Business Communication cnt. 3. Written Communication the act of delivering information through print or digital media. examples: emails, letters, memos, reports and other documentation. 4. Visual Communication the use of images and graphics to convey information. examples: charts, maps, graphs, infographics and videos alongside verbal or written communication to deliver powerful presentations and provide helpful context.  4.2. Presenting Ideas & Proposals: 4.2.1. Making an Effective Presentation at Work 4.2.1. Making an Effective Presentation at Work 1. Identify your audience. 2. Select a presentation method. 3. Gather information and materials. 4. Plan your presentation. 5. Organize a practice presentation. 6. Prepare what to wear. 7. End by reiterating your message.  4.2.2. Creating A Compelling Presentations using the OSCAR Principle 4.2.2. Creating A Compelling Presentations using the OSCAR Principle What is it that actually makes a presentation compelling? Five (5) Criteria for Successful Presentations 1. Organized. It has a clear structure. 2. Simple. It’s simple and easy to understand. 3. Concise. It’s brief and to the point. 4. Appealing. It’s a pleasure to watch. 5. Relevant. It’s of interest to the audience. 4.2.3. How to Structure a Presentation 4.2.3. How to Structure a Presentation One of the most effective ways to structure a presentation is to include a beginning, a middle and an end. 1. Greet the audience. Establish your credibility and build rapport with your audience by greeting them and introducing yourself (your professional profile: academic qualifications & relevant work experience). This part should be quite brief. 4.2.3. How to Structure a Presentation cnt. 2. Give an introduction the beginning segment of your presentation. introduce the subject matter and the purpose of the presentation. an opportunity to gain the audience's interest. can include practical points like how long the presentation is going to last and the presenter’s preferences for the audience asking questions. The main points to add in an introduction include: ✓ an explanation and overview of the topic; ✓ challenges or issues in the area being discussed; ✓ the purpose of the presentation; and ✓ the desired outcome of the presentation. 4.2.3. How to Structure a Presentation cnt. 3. Present the Body of the Presentation the middle section (addressing the points you outlined in your introduction; likely to be the longest and most detailed element of the presentation). Helpful tips for presenting your main ideas include: ✓ address each point individually ✓ give a summary before progressing to the next point ✓ indicate the links between different ideas ✓ clarify when you're moving on to another idea ✓ remain on-topic ✓ give the audience time to take notes 4.2.3. How to Structure a Presentation cnt. 4. Give a conclusion. the end part of the presentation. gives the presenter a chance to reinforce his/her message and summarise the main point of the talk to clarify its overall purpose and make sure that the message stays in the minds of his/her audience. Some points to add to the conclusion include: ✓ acknowledgement that the presentation is concluding. ✓ another statement about the presentation's purpose. ✓ a summary of your key ideas. ✓ a call to action or takeaway for the audience. 5. Take questions. 4.3. Professional Networking: 4.3.1. What is professional networking? 4.3. Professional Networking: 4.3.1. What is professional networking? Professional Networking involves a series of goal-directed interpersonal interactions that build and maintain professional relationships and include the exchange of work and career-benefiting resources. “70% of all jobs are found through networking.” - U.S. Bureau of Labor Statistics as cited in Career for Center Development Princeton University 4.3. Professional Networking: 4.3.1. What is professional networking? Cnt. By building authentic relationships with professionals, over time you can uncover job opportunities that might not be posted, or possibly create an opportunity that did not previously exist. By engaging in networking activities, it allows you to raise awareness of “your personal brand” by meeting other professionals and sharing your abilities, skills and background. In turn when people in your network hear about potential opportunities, they may immediately think of you. 4.3. Professional Networking: 4.3.2. Professional Networking Motives 4.3. Professional Networking: 4.3.2. Professional Networking Motives (PNMs) Why do people network? 4.3. Professional Networking: 4.3.2. Professional Networking Motives (PNMs) The Three (3) Explicit Professional Networking Motives As Suggested by Porter et. al (2023): 1. Affect-affiliation Motives - reflecting an impetus to network because one enjoys developing high-quality professional relationships, which occurs via the exchange of resources. The Three (3) Explicit Professional Networking Motives As Suggested by Porter et. al (2023): cnt. 2. Strategic Motives - reflecting desires to engage in professional networking as a means to acquire certain work and career-benefiting resources. The Three (3) Explicit Professional Networking Motives As Suggested by Porter et. al (2023): cnt. 3. Social-normative Motive - reflecting an impetus to engage in professional networking to adhere to reference group norms about whether one should network.  4.3. Professional Networking: 4.3.3. Eight (8) Common Effective Networking Strategies for Professionals 4.3. Professional Networking: 4.3.3. Eight (8) Common Effective Networking Strategies for Professionals What are networking strategies? Networking strategies are activities or plans that help professionals meet and establish industry relationships. Are networking relationship mutually beneficial? Networking relationships are mutually beneficial because they provide opportunities to exchange advice, information, professional references and career advancement opportunities. 4.3. Professional Networking: 4.3.3. Eight (8) Common Effective Networking Strategies for Professionals cnt. 1. Join a networking group. 2. Utilize social media. 3. Grow a database of professional contacts. 4. Join industry groups. 5. Attend conventions and conferences. 6. Send emails. 7. Set up informational interviews. 8. Offer assistance. 4.3. Professional Networking: 4.3.4. Elevator Pitch 4.3. Professional Networking: 4.3.4. Elevator Pitch Elevator Pitch (or Networking Introduction) - Short (30-60 second) professional introduction about yourself - Great way to start a conversation with a potential employer. - Can be used at networking events, career fairs, or informational interviews. 4.3. Professional Networking: 4.3.4. Elevator Pitch cnt. Elevator Pitch (or Networking Introduction) - a short summary given in the time span of an elevator ride (approximately 30 seconds to two minutes). - succinctly defines you and your background and interests. - can be used at career fairs, conferences and networking events. - The goal is to introduce yourself, engage your audience and to start a conversation. - needs to quickly convey important information. 4.3. Professional Networking: 4.3.4. Elevator Pitch cnt. Before You Create Your Pitch, First Think About: What makes you unique (from a professional skills perspective)? What are you seeking? What can you offer? What do you want a person to remember about you? 4.3. Professional Networking: 4.3.4. Elevator Pitch cnt. Five (5) Helpful Steps To Create A Pitch: 1. Spend some time thinking about and writing down using STAR Method (Situation, Task, Action, Result) your top 5 work/school experiences. 2. Shorten each story a concise sentence or two (Focus on your actions and the results of those actions). 3. Analyze the common themes: a. What are you good at? b. What do you like doing? c. Are you a problem solver, analytical thinker, or effective communicator 4. Tailor your pitch for the audience and setting. 5. Put it together. Add a question to the end of your description or offer to help someone with something they are working on. Make it conversational. 4.3. Professional Networking: 4.3.4. Elevator Pitch cnt. Sample Pitch Format: “Hi____, my name is___. I am studying___and will graduate in___. I am looking to/I am interested in____. I recently worked on a project that___. I am interested in learning about___. Can you tell me more about___.” 4.3. Professional Networking: 4.3.4. Elevator Pitch cnt. Sample Pitch: “Hi, my name is Maria C. Palo and I am a 3rd Year BS Tourism Management student at Central Bicol State University of Agriculture, Pili Campus. I am interested in agritourism site development because it challenges me to use my technical skills and creativity. Last semester, I worked with a professor to develop a farm site in Pili, Camarines Sur. Right now, I am looking for an internship opportunities in Manila and I am interested in learning more about your company. Can you tell me about the internship opportunities your company provides?” 4.3. Professional Networking: 4.3.4. Elevator Pitch cnt. Your elevator pitch should: ✓Communicate your personal brand and what you want to be known for. ✓Convey your unique selling points. ✓Answer the questions “Tell me about yourself’ “What do you do?” and “What are you interested in doing next? Reference/s: Center for Career Development Princeton University. (n.d.). Developing your elevator pitch. Center for Career Development. https://careerdevelopment.princeton.edu/guides/networking/developing-your- elevator- pitch#:~:text=An%20elevator%20pitch%20is%20your,faculty%20members%2C%20alumni%20and%20ot hers. Center for Career Development Princeton University. (n.d.). Developing your elevator pitch. Center for Career Development. https://careerdevelopment.princeton.edu/guides/networking/developing-your- elevator- pitch#:~:text=An%20elevator%20pitch%20is%20your,faculty%20members%2C%20alumni%20and%20ot hers. Cote, C. (2024, March 21). Personal Branding: What it is and why it matters. Business Insights Blog. https://online.hbs.edu/blog/post/personal-branding-at-work Indeed Editorial Team. (2024, August 16). 8 Effective Networking Strategies for Professionals. Indeed. https://www.indeed.com/career-advice/career-development/networking-strategies Indeed Editorial Team. (2024a, July 2). A guide to Structuring a Presentation Well At Work. Indeed. https://uk.indeed.com/career-advice/career-development/structuring-a-presentation Reference/s: cnt. Orduña, N. (n.d.). How to Build Your Personal Brand at Work. Harvard Business Review. https://hbr.org/2022/09/how-to-build-your-personal-brand-at-work Porter, C. M., Woo, S. E., Alonso, N., & Snyder, G. (2023). Why do people network? Professional networking motives and their implications for networking behaviors and career success. Journal of Vocational Behavior, 142, 103856. https://doi.org/10.1016/j.jvb.2023.103856 Schmidt, D. (2023, April 18). Guide to Business Communications: Types, Methods and Tips. Indeed Career Guide. https://www.indeed.com/career-advice/career-development/guide-to-business-communications Strategy Compass. (n.d.). Creating Compelling Presentations Using The OSCAR Principle. https://strategy- compass.com/en/oscar-principle-creating-compelling-presentations/ UC Davis Internship and Career Center. (n.d.). Networking: How to Introduce Yourself. https://icc.ucdavis.edu/sites/g/files/dgvnsk2236/files/find/resources/networking/Networking-Pitch- Handout.pdf