SWAVIA Parking System Offer Analysis PDF

**Internal Analysis and Improvements to the Offer by Swavia Mobility GmbH for the Spieljochbahn Parking System in Fügen, Oct 2024 (prepared by D.Goloshchapov)** **Introduction** Swavia Mobility GmbH presented a comprehensive offer for a barrierless digital parking management platform at Spieljochb...

**Internal Analysis and Improvements to the Offer by Swavia Mobility GmbH for the Spieljochbahn Parking System in Fügen, Oct 2024 (prepared by D.Goloshchapov)** **Introduction** Swavia Mobility GmbH presented a comprehensive offer for a barrierless digital parking management platform at Spieljochbahn in Fügen. The proposal outlined an innovative, scalable solution designed to streamline parking operations, enhance user experience, and integrate seamlessly with existing infrastructure. Swavia platform leverages advanced technologies, including license plate recognition, dynamic pricing, and flexible payment options, to ensure efficient and secure management of parking spaces. Additionally, the platform supports optional features like EV charging integration, making it adaptable for future expansion and sustainability. Below is a detailed summary of the proposed system, its pricing model, and associated services. **Customer** Hochzillertal & Spieljochbahn are part of a leading ski resort complex in the Zillertal region, operated by the Schultz Gruppe. The resort is known for: - Facilities: 90+ km of slopes, modern lifts, ski-in/ski-out hotels, gourmet dining, and VIP gondolas. - Sustainability: Pioneering green energy in cable car operations. - All-Season Tourism: Activities include skiing, snowboarding, hiking, and mountain biking. - Innovation: Digital tools for ticketing, exclusive accommodations, and a freestyle park. **Expected Benefits from Implementing a Digital Parking Management System by Swavia** Such a system could provide significant benefits to Hochzillertal & Spieljochbahn, even though parking is currently free of charge. Here are several reasons why it could be beneficial:  **1. Optimizing Parking Utilization:** - **Real-Time Parking Availability:** A digital system can help monitor parking lot occupancy in real-time, which can be especially useful during peak seasons (e.g., ski season, holiday periods). This would allow resort managers to efficiently direct traffic and avoid congestion, improving the overall guest experience. - **Data-Driven Decisions:** By tracking the usage of parking spaces, the resort can gather valuable data on visitor patterns. This information can help make informed decisions on whether to introduce paid parking, expand parking areas, or implement shuttle services during high-traffic periods. **2. Improved Visitor Experience:** - **Pre-Booking and Reservations:** Digital parking management allows visitors to reserve parking spots in advance, reducing the uncertainty of finding a parking space during busy times. This feature adds convenience for guests, especially those staying at the resort or using ski-in/ski-out hotels. - **Seamless Entry and Exit:** License Plate Recognition (LPR) technology enables automated entry and exit for vehicles, reducing wait times, avoiding bottlenecks, and creating a frictionless experience for guests. **3. Future Monetization Opportunities:** - **Introduction of Paid Parking Zones:** Although parking is currently free, a digital system provides the flexibility to introduce tiered or paid parking zones in the future without disrupting operations. For example, premium spots closer to the lifts or VIP sections could be monetized. - **Dynamic Pricing:** The system could allow for dynamic pricing during peak seasons or major events. This helps the resort manage demand while generating additional revenue from parking, which is currently an untapped resource. **4. Sustainability and Environmental Goals:** - **Green Parking Initiatives:** By monitoring parking usage, the resort can implement EV charging stations and offer reserved spots for electric vehicles, which aligns with their sustainability goals. A digital system would make it easy to track and incentivize green transportation methods. - **Reduced Carbon Footprint:** By improving traffic flow and reducing congestion in parking areas, the resort could lower emissions from idling vehicles, contributing to their overall environmental sustainability initiatives. **5. Enhanced Security:** - **Vehicle Tracking and Security:** A digital parking system with ANPR (Automatic Number Plate Recognition) could enhance security by tracking which vehicles enter and exit the premises. This would provide an added layer of safety for visitors, discouraging theft or other incidents in parking lots. - **Emergency Management:** In case of emergencies, the system can quickly identify how many vehicles and people are in the parking area, making it easier to manage evacuations or emergency services. **6. Seamless Integration with Other Digital Services:** - **Integrated Resort Experience:** The parking system could be integrated with other digital tools already in use at the resort, such as ticketing systems for skiing or dining reservations. This would create a seamless, all-in-one experience for visitors using a single platform for parking, accommodation, and activities. - **Loyalty Programs:** The resort could tie parking data into their loyalty programs, offering incentives or discounts to frequent visitors, which would improve customer retention. **7. Operational Efficiency:** - **Reduced Operational Costs:** A digital parking system can automate many manual processes, such as directing cars to available spaces or monitoring vehicles. This reduces the need for staff in parking areas, freeing them up for other customer service roles or operational needs. - **Scalability:** As visitor numbers grow or new facilities are added to the resort, the parking system can be easily scaled to accommodate the increased demand. **Conclusion:** Even though parking is currently free, digital parking management provides numerous operational, financial, and customer experience benefits. It allows the resort to enhance visitor satisfaction, optimize parking usage, align with sustainability goals, and create the flexibility to monetize parking in the future if needed. **\ ** **Offer Financial Summary** One-Time Payment Periodic Payments Forecast Simulation In B2B industries, especially in low-capital IT solutions, lead-to-deal conversion rates typically range between 2% and 5%. This means that for every 100 qualified leads generated, about 2 to 5 will close into deals. Once an offer is made (proposal or formal quote), the offer-to-deal conversion rate usually improves and can range from 10% to 30%, depending on the competitiveness of the market and the quality of the offer. This means you would need to send around 25 offers to close 5 deals, assuming a reasonable 20% conversion rate from offer to sale. **1. Solution Description** - **Barrierless (Freeflow) Digital Parking Management System with the following features**: - **User Role Management & Customization**: Easy self-management by operators with roles for different user groups. - **License Plate Recognition**: Enables seamless, barrier-free entry and exit. - **Digital Permits**: Issued via email with user self-registration. - **Advanced Monitoring**: Automatic alerts for system components. - **Data Analysis**: GDPR-compliant data storage with APIs for integration and reporting. - **Flexible Payment Options**: Automated payments via camera recognition, payment terminals, and online within 48 hours. - **Dynamic Pricing**: Optional AI-based pricing based on demand, weather, or events. - **ERP Integration**: Seamless data transfer with existing business systems. - **Optional EV Charging Integration**: Management of EV charging points with load balancing and unified billing. Ein Bild, das Screenshot, Design enthält. Automatisch generierte Beschreibung **2. Pricing Model** *All prices are net and do not include taxes.* - **Platform & Licensing**: - **Annual Software Fee**: €22,000 for comprehensive parking management software with full functionality and analytics. - **One-Time Setup**: €8,000 for system setup, backend configuration, training, and ongoing support. - **Alternative Payment Option**: - **Revenue Sharing**: 10% of revenue, with a minimum annual revenue of €180,000, capped at €300,000. **3. System Components & Cost** Ein Bild, das Text, Screenshot, Design enthält. Automatisch generierte Beschreibung  - **System Components**: - **IP-Cameras**: Unit Price: €1,002 each; Quantity: 16 units; Total: €16,032 - **Servers with License Plate Recognition Software**: Unit Price: €3,920 each; Quantity: 2 units; Total: €7,840 - **Monitors**: Unit Price: €203 each; Quantity: 1 unit; Total: €203 - **Switches and Accessories**: Tektronix 16-Port Switch: Unit Price: €280 each; Quantity: 2 units; Total: €560 - **Payment Terminals** (outdoor, touch screen, card payment only): Unit Price: €6,860 each; Quantity: 1 unit; Total: €6,860 - [**Overall System Cost**: **€31,494**] - **Installation & Testing**: - **Installation (Positions 1-6)**: Price per Man-Day: €5,390; Total: €10,780 - **Alternative Installation Option:** With customer's own personnel: €5,760 - **Signage**: - **Static Signs**: Unit Price: €168 each; Quantity: 17 units; Total: €2,856 - [**Overall System + Installation Cost**: **€45,130**] - **Auxiliary Works**: - **Hourly Rates** (for out-of-scope or ad-hoc services post-sale): - IT Network Technician: €140/hour - Electrical Technician: €144/hour - **Optional Features**: - **Dynamic Exit Monitors**: Unit Price: €5,460 each; Quantity: 4 units; Total: €21,840 - **EV Charging Integration**: Annual License: €1,720; Per Transaction Fee: €0.50 **4. Payment Processing & Service Provider Integration** - **Integrated Payment Solutions**: - **Website Payments**: Customers can make payments directly via the parking management website, allowing for convenient post-parking payment within 48 hours. The system supports digital receipts sent via email or accessible through QR codes. - **Payment Terminals**: Terminals are equipped for credit and debit card payments (e.g., Visa, MasterCard, Maestro), ensuring a seamless on-site payment experience. The terminals do not support cash but provide digital receipts via QR codes or email for added convenience. - **Payment Processing via Telecash**: - **PSP Fees**: Fees are typically structured with a per-transaction rate of around **€0.08** plus a **1.5% fee** on the transaction amount. These fees are **excluded** from the pricing model and can either be passed back to end-users or absorbed by the operator, depending on the preferred configuration. - **Transparency**: Operator-customer can manage costs effectively and set appropriate pricing for end-users, ensuring clarity on expenses associated with payment processing. - **Secure Transactions**: Integration with Telecash ensures reliable and secure processing, adherence to industry standards, and efficient reconciliation, providing operators and end-users with confidence in transaction security. **5. Wirtschaftlichkeit (Economic Viability)** - **General Pricing**: All prices are net prices, and Swavia\'s general terms and conditions (AGB) apply. - **Customer Responsibilities**: - Provision of POE network cables, 220V connections, camera mounts, and infrastructure for server room setup. - **Additional Services by Swavia**: - **Vehicle Owner Identification and Payment Management**: - Fee for identifying vehicle owners (average: €10 per case, varying by region: Germany €4, Austria €15.30). - Services include correspondence, invoice management, and handling disputes (white-label basis). - **Debt Collection Services**: Offered, with terms to be finalized. **6. Additional Services / Delimitations** - **Customer-Provided Services**: - Setup of POE network cables, 220V power connections, and infrastructure (mounts, signage, etc.) for the system. - Provision of server room facilities and necessary power/network connections. - **Swavia's Service for "Abuser Search / Follow-Up Actions"**: - **Case Management**: €17 per case, including customer correspondence, invoicing, and complaint resolution. Additional charges for vehicle owner identification (Austria: €15.30; Germany: €4). - **Flexible Fee Management**: Proposed "increased" parking fees (€45-50) with up to 30% leniency to enhance customer satisfaction. **7. System Architecture & Installation** - **ANPR Technology**: Dual cameras for front and rear plate recognition, ensuring accuracy even under challenging conditions (e.g., snow). - **Optional Features**: Integration of EV charging with load balancing, real-time monitoring, and unified billing. **8. Advantages of the Swavia Solution** - **Technology**: Future-proof, cloud-scalable platform with 99.5% availability. - **User Experience**: Customizable web interface for multiple user roles. - **Security & Privacy**: GDPR-compliant data handling, secure communication, and EU-based hosting. - **Proven Experience**: Over 350 locations, 1.5 million users, and 65 million transactions annually. - **Revenue Opportunities**: Enhanced income through dynamic pricing, EV charging, and bundled services (e.g., parking, charging, ski passes, and dining). - **Enhanced Traffic Flow**: Efficient entry/exit, unauthorized parking detection, and VIP services. **Key Points** - **Contract Validity**: The offer is valid until December 30, 2024. - **Customer Responsibilities**: Provision of infrastructure for server housing, power connections, and internet setup. - **Collaboration**: Swavia is open to adjusting the offer based on customer discussions and requirements.