Sustainable Consumption Practices

Susta in ab le C on su m ptio n P ra ctic es Week Week 2 Files Notes Susta in ab le C on su m ptio n a n d C on su m ptio n O utc o m es S usta in ab le C on su m ptio n ?????? Definition: “The use of services and r elated products which respond to basic needs and bring a better q...

Susta in ab le C on su m ptio n P ra ctic es Week Week 2 Files Notes Susta in ab le C on su m ptio n a n d C on su m ptio n O utc o m es S usta in ab le C on su m ptio n ?????? Definition: “The use of services and r elated products which respond to basic needs and bring a better quality of life while minimizing the use of natural r esources and toxic materials as well as emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of futur e generations ” (Norwegian Ministry of the Envir onment, 1994). Considerations: Triple Bottom Line: People, Planet, Profit People (Socially Progressive) Planet (Environmentally Conscious) Profit (Fiscally Sound) Social impact, environmental impact, financial/economic impact Equity , environment, economicsSustainable Consumption Practices 1 Con su m ptio n O utc o m es Marketing and Consumer Behaviour Outcomes Marketing activities can impact various stakeholders resulting in: Firm Outcomes Product Position: how the product is viewed in the mind of tar get consumers with respect to alternatives Financial Implications: primary concern of most businesses Customer Satisfaction and Retention: Implications for brand reputation (word of mouth) Future sales Brand Equity Different things may contribute to financial implications, customer demands etc. Individual Outcomes Need Satisfaction Are we satisfying needs that already exist or needs the we create as marketers? Marketing may produce negative impacts for consumer by promoting consumption activities that harm users (injurious consumption) Society Outcomes Materialism: Ar e you what you own? Materialism refers to the importance people attach to worldly possessions. Materialists are more likely to value possessions for their status and appearance-related meanings. Value inherent qualities of what they buy: - Pr ovenance Curation The T rue Cost documentary REFLECTION Advertisers are often blamed for promoting a materialistic society by making their products as desirable as possible. Do you agree with this? If yes, is materialism a bad thing? If no, what are your reasons? What is the alternative to materialism? W ould this be good for our economy? The Intention-Behaviour Gap Affordability vs perceived af fordability UN S usta in ab le D ev elo p m en t G oals B ack gro u nd 2030 Agenda for Sustainable Development “a shar ed blueprint for peace and pr osperity for people and the planet, now and into the futur e” (United Nations)Sustainable Consumption Practices 2 “an urgent call for action” Goa l 1 2 P er fo rm an ceSustainable Consumption Practices 3 Susta in ab le C on su m ptio n P ra ctic esSustainable Consumption Practices 4 Sustainable Consumption Practices 5