Green Living: Assessment of Consumer Awareness and Factors Influencing Patronage on Green Products PDF

GREEN LIVING: ASSESSMENT OF CONSUMER AWARENESS AND THE FACTORS INFLUENCING THE PATRONAGE ON GREEN PRODUCTS Jenson T. Vizcarra & Irish Catherine S. Palicdon Bachelor of Science in Business Administration...

GREEN LIVING: ASSESSMENT OF CONSUMER AWARENESS AND THE FACTORS INFLUENCING THE PATRONAGE ON GREEN PRODUCTS Jenson T. Vizcarra & Irish Catherine S. Palicdon Bachelor of Science in Business Administration Introduction Significance of the Study Environmental Organizations: The findings of this Green living has become a global movement, driven by study will support advocacies of environmental organizations growing environmental concerns and a shift toward eco- on encouraging green consumption and sustainable friendly lifestyles. Consumers are increasingly aware of the practices. The knowledge of the attitude and behaviour of environmental impact of their choices, fueling demand for consumers will enable organizations to design better green products designed to minimize ecological harm campaigns to educate people on green living. throughout their lifecycle. These products, such as natural Businesses: Increased awareness should assist cleaning supplies or items made from recycled materials, companies in creating better marketing strategies aimed at play a key role in promoting sustainable consumption and making consumers aware of green products. Companies can reducing pollution. However, a noticeable gap remains employ the information to innovate products that are relevant between consumer awareness and actual purchasing to consumers, making their products sell in the market. behavior. While many understand the benefits of green Consumer/customers: It can also help consumers products, barriers like perceived high costs, concerns about make informed decisions on green products as well as the quality, and limited availability often prevent widespread benefits of implementing green products in their everyday life. By acknowledging consumers requirements and desires, adoption. This disconnect highlights the need to better organizations could be encouraged to enhance the understand what influences consumer choices and how to accessibility and cost-effectiveness of green goods. address these challenges. Encouraging environmentally Researchers: Based on the data and results, the conscious habits and improving access to green products researchers should be able to know the consumers behavior are essential steps toward a more sustainable future. By in relation to green consumption. exploring the factors that motivate or hinder green product Future Researchers: The findings can also suggest adoption, businesses, policymakers, and advocates can new research questions and topics for researching, for work together to drive meaningful change and make instance, the effects of adopting green consumption in the sustainable living more accessible for everyone. long term, the engagement of social media platforms to advocate for green products, or the efficacy of various types Statement of the Problem of marketing strategies. 1. What is the demographic profile of the respondents? Methodology 1.1 Age 1.2 Sex The study aims to assess consumer awareness and 1.3 Income patronage of green products in Santiago City using a 2. What is the level of awareness of the respondents descriptive-comparative research design. The descriptive on the green products offered in the market? aspect will gather quantitative data on factors influencing 2.1 Personal Care Products patronage, while the comparative component will examine 2.2 Cleaning Products variations across demographic groups. This approach allows 2.3 Green Packaging for foods and beverages for a deeper understanding of motivators and barriers 2.4 Green Living Products influencing consumer decisions. The study will involve 3. Is there a significant difference on the level of respondents aged 18 and above, spanning different genders, awareness of the respondents on the green and income. Survey questionnaires will be distributed to products offered in the market when grouped gather numerical data on awareness and patronage, with according to their profile variables? validation processes to ensure alignment with research 4. What factors influence consumers' decision-making questions. process when purchasing green products? Conceptual Framework 4.1 Environmental Concerns 4.2 Social Influence 4.3 Trust in Green Claims 4.4 Health Considerations 5. What recommendations can be proposed to enhance customer engagement in using green products? Scope and Delimitation This research will focus on consumer awareness and the factors that influence their patronage of green products in the City of Santiago. It will study the factors that may influence consumer decision-making. The study will narrow its focus to urban areas in the Philippines where it is highly probable that people are exposed to green product information and availability. The manufacturing process of green products will not be covered by the study. It will not make any comparison on a comparative basis of performance and efficacy between green products and traditional ones. This study will not take into account the long-run environmental implications of a green product. Government policies and regulations and their role in promoting green consumption will not be discussed in detail in the scope of this study