Review Questions For Final Exam PDF

Summary

This document is a review for a final exam in public relations management. It contains exam questions covering topics such as formative and evaluative research, public relations budgeting, cost-benefit analysis, and relationship types.

Full Transcript

1 REVIEW QUESTIONS FOR FINAL EXAM JMC 4443/5443 Public Relations Management Gaylord College of Journalism & Mass Communication University of Oklahoma 1. What is the difference between form...

1 REVIEW QUESTIONS FOR FINAL EXAM JMC 4443/5443 Public Relations Management Gaylord College of Journalism & Mass Communication University of Oklahoma 1. What is the difference between formative and evaluative research? 2. What is the value of zero-based budgeting? 3. What are the basic components of a public relations budget? 4. How do cost-benefit analysis and expected-value analysis make it possible to calculate the payoff of a public relations program and to select the programs with the greatest expected value? 5. What does a Gantt chart look like? 6. What does simplified programming mean? How is it useful in making decisions about which publics an organization should communicate with? 7. Your CEO looks perplexed when you show her a PERT diagram for the open house you are planning in conjunction with the annual meeting. Explain how a PERT diagram works and what it will help you do in planning for that open house. 8. Describe three major methods of qualitative analysis: observation, interviews and focus groups. 9. Should the public relations department do its own evaluation research or hire an outside firm? Provide an argument for each point of view. 10. What are the kinds of questions used in quantitative research? 11. According to the paper by Hon and J. Grunig, what is the difference between communal and exchange relationships? 12. According to the same paper, what are the four major outcomes of relationships? 13. Also according to the same paper, what are relationship maintenance strategies? 14. According to J.E. Grunig (2023), how two-way symmetrical communication can contribute to organizational effectiveness? How does public relations contribute to society through inclusion? 15. Drawing from James E. Grunig’s discussion of public relations as a tool for social inclusion, analyze how public relations can address contemporary issues of exclusion in digital and organizational contexts. In your answer: 2 a. Summarize the key theoretical frameworks Grunig identifies (e.g., situational theory, symmetrical communication). b. Evaluate their relevance and applicability to a specific social issue (e.g., marginalized groups, digital misinformation). c. Propose how public relations professionals can balance organizational goals and societal inclusion, using examples from your readings or current events. Overall Review: Key Ideas We Study Definition: Public relations as the management of communication Consequences and the triangle model of a public relations problem Systems theory, in understanding public relations and in organizational effectiveness Public relations roles Gender and diversity in public relations Relationship to marketing and other functions The extent to which public relations is a profession Models of public relations Deontological and utilitarian ethics in relationship to four models of public relations How public relations makes an organization more effective Strategic management of public relations Issues management Linkages and stakeholders Situational theory of problem solving Decision making in public relations Long-term goals and short-term objectives Types of research in public relations Measures of objectives and evaluation of public relations programs

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