Public Relations Chapter 9 PDF
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This chapter discusses Public Relations as a way to manage communication between businesses and stakeholders. It details how to plan, be deliberate and be in the public's interest to be successful; along with the roles of internal and external stakeholders, and the importance of internal marketing.
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# Public Relations The management of communication between the business and stakeholders. It helps to create positive public images, manage image crisis, engage customers. For PR to be successful, it should be: * **Planned** * **Deliberate** * **Be in the public's interest** * **Promote performan...
# Public Relations The management of communication between the business and stakeholders. It helps to create positive public images, manage image crisis, engage customers. For PR to be successful, it should be: * **Planned** * **Deliberate** * **Be in the public's interest** * **Promote performance** * **A management function** * **Two-way communication** ## Internal Stakeholders Individuals or groups within an organisation, with a vested interest in the success of the business. * Employees * Board of directors * Management ## External Stakeholders Individuals or groups outside an organisation who have vested interest in a company's success. * Customers * Suppliers * Government ## Internal Marketing Process where plans are communicated to various people, groups or departments in the business. All employees must work together to achieve goals. **Ensure successful internal marketing** * Use surveys and find out what employees feel and think * Reward employees * Use newsletters, bulletin boards, emails to reach employees
