Key Skills In Tourism Business Communication Skills PDF

NOM KEY DESKILLS L’ASSIGNATURA IN TOURISM / NOMBRE BUSINESS DE LA ASIGNATURA /GROUP NAME1EM OF THE COURSE GRUP / GRUPO / GROUP NURIA MANILS /...

NOM KEY DESKILLS L’ASSIGNATURA IN TOURISM / NOMBRE BUSINESS DE LA ASIGNATURA /GROUP NAME1EM OF THE COURSE GRUP / GRUPO / GROUP NURIA MANILS / NURIA GIRALT PROFESSORAT / PROFESORADO/ PROFESSORS BACHELOR’S DEGREE IN TOURISM GRAU DE TURISME / GRADO DE TURISMO / BACHELOR’S DEGREE IN TOURISM FROM LAST SESSION… NETWORKING KEYS Communication assignment Presentation dates: 09/01/2025 16/01/2025 Exchange students 12/12/2024 Groups to be done: 05/12/2024 Exam 19/12/2024 Class time Class nº in campus COMMUNICATION SKILLS TYPES OF LEARNERS Types of learners Choose the option with which you identify most of each of the questions 1. Which of the following activities do you enjoy the 6. What kind of exams are easier for you? most? a) Oral exam a) Listen to music b) Written exam b) Watch movies c) Multiple choice exam c) Dance to good music 7. How do you get more easily oriented? 2. What “TV show” do you prefer? d) By using maps a) Discoveries and places reports e) Asking for directions b) Entertainment f) Through your intuition c) World News 8. What do you prefer to do in a resting place? 3. When you talk to another person: g) Think a) You listen carefully h) Walk around b) You watch them i) Rest c) You tend to touch them 9. What flatters you most? 4. If you could choose one of the following items, j) Tell you that you look good which would you choose? k) Tell you that you are very nice a) A Jacuzzi l) Tell you that you have an interesting b) High quality headphones conversation c) A TV / Computer monitor 10. Which of these environments attracts you most? 5. What do you prefer to do on a Saturday afternoon? m) One in which you feel a pleasant climate d) Stay at home n) One in which the waves of the sea are e) Go to a concert heard f) Go to the cinema o) One with a beautiful view of the ocean QUESTION VISUAL AUDITORY KINESTHETIC EFFECTIVE COMMUNICATION Effective Communication 1 GENERATE INTEREST 2 IT IS COMPREHENSIBLE 3 IT IS CREDIBLE 4 MOVE TO ACTION Effective presentations: phases Preparation Staging Evaluation Analyze what I am going to tell. Rock What could I have done With what purpose? Mime better? Who am I going to tell? Which were the weak Smile What image do I want to give? points? With what language? Lighthouse How much time do I have? Silence With what resources do I count? Questions Effective presentations: Preparation Preparation is 90% of success Who is my audience? Key: to know the public and their attitude to the presentation. Is a public interested / disinterested in the subject that I expose? Is it a critical public with the subject that I expose? Is it an expert or non-specialist public? What do you think they expect from your presentation? Goal What do I intend with my pitch? Do I want to convince? Do I want to impress? Do I want to inform? Do I have one or several objectives? "The essence of a good presentation is the connection, not perfection" What am I going to tell and how Define what I want to tell: define key ideas Have I chosen the language I am going to trasmit to use well? Does that content interest my audience? Do I use technicalities? (+ versus -). How can I increase their interest? Do I use plain language? What is the most appropriate order?  Resources Fundamental to adapt the content to the available The greatest resource to be a good time. The public does not maintain attention more than communicator = yourself. half hour, not even if the subject matter is of interest Virtues and defects that I have to present. to them. How can I strengthen my virtues? Not adjusting to time = detriment of the How can I blur my defects? effectiveness of a presentation. EVERYTHING COMMUNICATES Dress code! Theorists of communication say that the process of influence in the first contact occurs in the first seven seconds. EVERYTHING COMMUNICATES 93% of what we communicate it's non-verbal communication Rule of the 3 Vs Speaker’s impact on audience 55% 38% 7% Non-verbal How we say language (Body what we say Literality: words Language - (Vocal: tone, used (Verbal) Visual) volume, speed) Rule of the 3 Vs - Dr. Albert Mehrabian Emotions Communication STAGING COMMUNICATION  Rock Mime Smile Lighthouse Silence Questions Staging communication Our body language has to transmit security. We have to know how to be the ROCK. Staging communication The use of the arms and hands in the language should be encouraged, using the MIME. Get out of your comfort zone and use the MIME!! Staging communication Cheer up and dare to speak smiling, transmit more security, sell your message better, give a more enthusiastic intonation to what you say and also improve your image. Staging communication The lighthouse. Power the use of your eyes !!! Staging communication Dare to shut up! Staging communication Ask questions. Remember: all the great communicators have used this resource, you can also. https://www.youtube.com/watch?v=8S0FDjFBj8o Staging communication: key points RECENCY EFFECT PRIMACY EFFECT It indicates that the Indicates that the information information that is provided in provided at the end is the one the first place is more likely to that is best remembered in be remembered. the Short Term COMMUNICATION TIPS Elevator pitch https://www.youtube.com/watch?v=hGkIVxwxrCk&t=198s&ab_channel=SNHU Elevator pitch https://www.youtube.com/watch?v=2b3xG_YjgvI How to start? Asking a question A fierce statement A phrase that Introducing yourself captures “the (or your group) problem” Promise fullfillment A brief anecdote Citing a proberb or a Famous quote saying Evaluation Get to expose successfully = always evaluate. Use what has been learned in the preparation and exhibition for future presentations. The usefulness of the recordings. No one has just learned everything. Do ✔ Use short sentences ✔ Intonation: vary the tone of voice to keep attention ✔ Rhythm: speak slowly and change the rhythm ✔ Volume: keep the volume until the end. Project your voice to the people in the back row ✔ Vocalize: pencil technique / suro tap ✔ Pauses: Use them to restructure ideas and for the audience to reflect. Manage silence. ✔ Technique to maintain fluency in the speech: ✔ Memorize the order in which titles/sections appear in the presentation ✔ Mentally reproduce the structure of the presentation with the key idea of each block or slide ✔ Use rhetorical questions to introduce the next paragraph ✔ Body language and gestures: ✔ Smile: it opens the mind, it spreads ✔ Look at people ("the lighthouse" technique). Do not look at the floor, the ceiling or infinity. ✔ The hands: broad gestures, giving support to the speech, without confusing. ✔ Pay attention to people's reactions Don’t Talk very fast, without pausing (exceed 150-175 words per minute) Don't breathe. Not looking at the public Immobility (position, arms, hands, gaze) or not stopping moving Having papers in your hands that are not consulted, with which I can make noise if I crumple them. Make noises with a pen or any other object. Repeat: “eh”, “no?”, “so”, “okay?”, “okay?”, etc. Not answering what is asked. Not performing an impact closure (simple and brief). Not be yourself. Say you are very nervous. GOOD PITCH EXAMPLES VISUAL RESOURCES Presentation Structure Project presentation PROBLEM EMOTIONAL SOLUTION VALUE PROPOSITION RATIONAL COMPETITORS TEAM & VALUES CALL TO ACTION EMOTIONAL  SOUL and SPEECH STORYTELLING Team’s work Presentation STRUCTURE Select a topic of interest of the Creation of tourist sector Work on your Must end with teams: (start-up, presentation a CTA 3 people business, project, event,…) 10 minutes speech 20% of the total evaluation: total Content and research about the project - 15% All members have to Structure & Design - 30% speak equally Motivation & Public speaking - 55% MAKE TEAMS https://docs.google.com/spreadsheets/d/1 U8kqwz9YVS5V3BPsskJoGsJ611TRI0mF xJeqJ4dXc0Q/edit?usp=sharing PRESENTATION DAYS Exchange 12/12/2024 students All-year 09/01/2025 students All-year 16/01/2025 students THANKS!