Session 8 Digital Marketing.pdf

SESSION 8 DIGITAL MARKETING Marketing Strategies and Differentiation “Marketing is not about what you can produce, but about the stories you can tell" SETH GODIN Ideas for Traditional Medias appealing and innovate What is the first thing you do when you wake up? ACCORDI...

SESSION 8 DIGITAL MARKETING Marketing Strategies and Differentiation “Marketing is not about what you can produce, but about the stories you can tell" SETH GODIN Ideas for Traditional Medias appealing and innovate What is the first thing you do when you wake up? ACCORDING TO SOME RESEARCH 1 out of every 3 persons look at their smartphone more than 100 times per day, which means we look at our smartphone an average of 1 every10 minutes, without counting our sleeping time. 25% of the people younger than 25 do it once every 7 minutes. WHAT IS DIGITAL MARKETING? Digital marketing (or online marketing) encompasses all those commercial actions and strategies that are executed on internet channels.  MAIN FOCUSES EMAIL SEARCH SOCIAL ONLINE ADS People make over 10 NETWORKS Email-marketing is a billion searches on the The key benefit is By using a social network technique used by internet, the vast majority targeting user segments. for brand objectives, you on Google. Big Data provides brands to contact have a data source that SEO is a set of actions meaningful information their target audience allows you to know how aimed at improving the about individuals/groups, through email. your customers behave, positioning of a website such as demographics, social networks allow you in the results list of browsing behavior, and to contact and interact Google, Bing, or other social media connectivity. directly with your market. internet search engines.  MAIN FOCUSES WEB SITES BLOGS MOBILE MKT The design of a The blog is a space Mobile marketing is website is important that allows you to the fastest growing so that the customer communicate ideas advertising channel, can find what they and information today roughly half of are looking for and about a brand all internet traffic flows enjoy an optimal through articles of through smartphones. experience with the interest. brand.  EMAIL MARKETING OUTBOUND EMAIL WITHOUT OUTBOUND EMAIL WITH A PREVIOUS RELATION PREVIOUS RELATION  EMAIL MARKETING INBOUND MARKETING It is the way for customers to communicate with the company and clarify doubts, send suggestions or report a situation SEO Almost 5,250,000 results if you search “Women’s clothes, Monterrey"  Búsqueda: 09/3/24 Bing 15 SEARCH ENGINES USE TWO APPROACHES: PAID SEARCH THROUGH GOOGLE ADWORDS AND ORGANIC SEARCH THROUGH POINT STRATEGIES USER CONTENT QUALITY SITE AUTHORITY EXPERIENCE The website must have a clear This must be original (duplicate It is the score that Google gives and informative menu, a clean content is especially penalized by according to the notoriety of the and elegant design, a good Google), of quality, interesting and web, the links that point to our layout of images and text, reach that really helps the user in their page and other issues… this has a the appropriate loading speed information needs. lot to do with the quality of the and above all, it must be information it contains. adapted to smartphones.  Social Media Ranking WhatsApp: 94.3% Facebook: 93.4% Instagram: 79.1% TikTok: 70.4% Twitter: 56% Pinterest: 46% Telegram: 39.9% Snapchat: 29.8% LinkedIn: 21.6% Discord: 15.7% Updated: March, 2024 19 SOCIAL NETWORKS https://www.facebook.com/business/marketing-partners/case-studies?ref=fmp_nav_bar https://business.twitter.com/en/success-stories.html and https://marketing.twitter.com/en/success-stories https://www.tiktok.com/business/en-US/blog/tag/success-stories  ONLINE ADS Exhibit  ONLINE ADS Classified  ONLINE ADS Video Ads Placement WEBSITES  KEY POINTS TO A GREAT WEBSITE EXPERIENCE DESIGN INTERACTION PROFESSIONALISM The visual quality will mark the Minimalist air, intuitive design, use Create a space for users to leave It is advisable to have someone on visitor's experience, the color of videos and illustrations, as well comments, talk to each other and thus the team who is an expert in web code will influence how they will as font design, are several of the create the foundation for a future design, but it is also very see you and, above all, how themes that are in style in the community of loyal users. If you want interesting to work with they will remember you. market today. to boost your website, the best thing communication and marketing Therefore, together with the you can do is create a contest, offer agencies that know how to give visual elements and discounts or gifts. Not only is it a great the website an image in keeping typography, they will be way to build customer loyalty, but it with the brand. fundamental pillars for web also gives you the opportunity to gain a design to work. presence on social media.  BLOGS https://about.nike.com/en/newsroom/releases/serena-williams-latest-look-for-flushing MOBILE MARKETING McDonald's has created a simple and fun strategy by integrating to its app the development of the “Fry defender", in charge of monitoring that person who feels tempted to steal a delicious potato. All the user must do is leave their smartphone on the tray and the app will notify them when someone attempts to steal their fries. KPIS by Category  How is your Promotional Plan going? Let’s hear from you… Homework #7  Task Session #8