PEUGEOT Logo Rebranding Case Study PDF

Rebranding the PEUGEOT Logo I. Introduction "Today, I will present a professional situation where I was tasked with rebranding the logo for our client, PEUGEOT. As part of a communication agency, my goal was to modernize the logo while respecting PEUGEOT’s heritage and maintaining its core va...

Rebranding the PEUGEOT Logo I. Introduction "Today, I will present a professional situation where I was tasked with rebranding the logo for our client, PEUGEOT. As part of a communication agency, my goal was to modernize the logo while respecting PEUGEOT’s heritage and maintaining its core values." II. 2. Description of the Situation Brand Background: "PEUGEOT’s lion logo has symbolized strength and durability since 1847. The lion, chosen because of the brand's steel products, conveys qualities such as power, resilience, and pride." Reason for Rebranding: "The existing logo needed an update to reflect modern design trends and to align with PEUGEOT’s future-focused strategy. Our objective was an 'evolution, not a revolution'— keeping the lion but simplifying it." III. 3. Analysis of the Design Choice Key Design Elements: "The new logo features a minimalist lion’s head in a shield. We kept the lion to honor PEUGEOT’s heritage but streamlined the design for a cleaner, digital-friendly look." Trends Considered: "Current trends favor simplicity and adaptability, especially for digital platforms. This design works across various mediums, from car badges to app icons." Brand Image: "The shield symbolizes protection and trust, while the bold lines convey confidence. This design modernizes PEUGEOT's image, appealing to both long-time customers and a younger audience." Comparative Analysis: "Compared to the previous logos, this version retains essential elements but removes unnecessary details. It stands out against competitors who have also adopted minimalist logos." IV. 4. Steps Taken to Fulfill the Situation 1. Research Phase: "We analyzed competitor logos, studied market trends, and surveyed customer perceptions of PEUGEOT’s brand image."  2. Concept Development: "Initial sketches explored various styles. Feedback from PEUGEOT guided the final minimalist design." 3. Presentation: "We demonstrated the logo’s versatility with mock-ups, showing how it performs in different contexts." V. Conclusion "The new logo respects PEUGEOT’s rich history while positioning the brand for the future. It’s more than just a design update—it’s a statement of evolution, strength, and modernity. This project reinforced my understanding of balancing tradition with innovation."