READING MATERIAL-GEC02-Lesson 2 - Millenials and the rise of IS.pdf

MEDIA ENVIRONMENTS: MILLENNIALS AND THE RISE OF Lesson 2 THE INFORMATION SOCIETY LEARNING OBJECTIVES: AT THE END OF THIS LESSON, THE LEARNER SHOULD BE ABLE TO: Understand who the millennials are and who they are perceived; Distinguish the difference between millennials from other...

MEDIA ENVIRONMENTS: MILLENNIALS AND THE RISE OF Lesson 2 THE INFORMATION SOCIETY LEARNING OBJECTIVES: AT THE END OF THIS LESSON, THE LEARNER SHOULD BE ABLE TO: Understand who the millennials are and who they are perceived; Distinguish the difference between millennials from other generations; Know how millennials control social media; Be aware of the effects of the internet to us humans; Know how technology affecting us humans and the world; and Be informed on how technology has change over time. WHO ARE THE MILLENNIALS?  A. WHAT ARE THE AGE BRACKET OF THE GENERATION? It is a common misconception that the millennials are simply the latter part of the generation. Most people believe that even if you are born in the latter years of the 90’s (up until year 2000), you’re technically a millennial. As of 2018 you can only use the label millennial to those who were born between the years 1981 and 1996. In today’s time 2020 they are the ones who age 24 to 39.  A. WHAT ARE THE AGE BRACKET OF THE GENERATION? ❑The Silent Generation: Born 1928-1945 (73-90 years old) ❑ Baby Boomers: Born 1946-1964 (54-72 years old) ❑Generation X: Born 1965-1980 (38-53 years old) ❑ Millennials/Generation Y: Born 1981-1996 (22-39 years old) today’s time 2020. ❑ Post-Millennials: Born 1997-Present (0-21 years old)  B. THE MILLENNIAL PERSONALITY: OTHER GENERATIONS ON MILLENNIALS Personalities – every generation has them. These young adults, which are the millennials, making their way into a new stage in life which is adulthood at the start of a new millennium have begun to change. They shape and construct their confidence, self-expressiveness, liberation, and their minds that are very much open to change.  B. THE MILLENNIAL PERSONALITY: OTHER GENERATIONS ON MILLENNIALS (CONTINUATION) Compared to other adults or the other generations, their ethical perspective and racial perspective are more diverse. Millennials have become less religious or spiritual. Study says that they are less likely to serve in the military While 47% of silent-generation men in 1965 were veterans, just 4% of millennial men claimed that status. However, they are towards the path of becoming the most education generation  B. THE MILLENNIAL PERSONALITY: OTHER GENERATIONS ON MILLENNIALS (CONTINUATION) On the road to become the most educated generation, 39.6% were enrolled in university or college as of 2008, according to research. Millennials are known for being, as the older generation says, self-centered. According to Jos Ortega, CEO of Havas Media Ortega, the foundation of millennial decision-making is “I want to do things on my own terms”.  B. THE MILLENNIAL PERSONALITY: OTHER GENERATIONS ON MILLENNIALS (CONTINUATION) Millennials have a perspective in life where in whatever decision they make, it must be their very 2 own. Despite failure, based on the decision it’s alright, they will abundantly accept the consequences and go on with their lives.  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION 1. Millennials are more educated Thanks to the woman suffrage movement, the females gained their rights which included education. The number of women who have finished their education increased. During the Silent Generation, only 9% finished or graduated college; four years at least.  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) If we were to compare the silent generation and Generation Y(Millennials), the women who completed their education increased by 36% at the same age.  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) For the male population, just like the female, have increased the rates of young men who graduated university or college. Three in ten men in the millennial generation, which is 29%, have completed their education with the least attainment of a bachelor’s degree. C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION)  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) 2. The number of the female population who has completed education increased The female population has made bigger improvement over time when it comes to education. Amongst the millennial generation from ages twenty-one (21) to 3 thirty-six (36), women who at least finished a bachelor’s degree are 7% more than men.  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) During the silent generation, with the same age bracket, women were six point behind men who have finished college education with four years the least attainment. As for Generation X, they were the first generation whose women outnumbered men when it comes to college educational attainment with 3% advantage among the millennial women  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) 3. The number of working women increased. In the year 1965, the female population of the silent generation when they were young with 40% employed and 58% women who were not in the labor force. With the Millennials, 71% of the female are employed and 26% are not in the labor force. C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION)  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) 4. Millennials are three times less likely to get married. In the year 1965, an average of woman is most likely to get married at twenty-one (21) and a man at twenty-three (23). With the millennials, as of the year 2017, the age slides to twenty-seven (27) for the females and twenty-nine (29) for males.  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) 4. Millennials are three times less likely to get married. When asked why they haven’t gotten married yet, their reasons vary from not being financially prepared (29%), they have not found their special someone with the qualities of their standards (26%), and 26% said that they are not ready to settle down at such a young age.  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) 5. Millennials are more racial and ethnically diverse. As of the year 2017, the non-Hispanic whites are 56% of the American population compared to the Silent Generation which has 86% of non-Hispanic whites. The Asian race has increased; however, the black remains almost the same.  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) 6. Millennials men are less likely to become a veteran. Despite the age where millennials are born in the conflict between Iraq and Afghanistan wherein the United State military are engaged, they are less likely to serve in the military than the older generation. Only 4% of the millennials are serving the military compared to the 47% of the men of the Silent Generation who came in the age of the Korean War and its aftermath.  C. THE DIFFERENCE OF MILLENNIALS FROM OTHER GENERATION (CONTINUATION) 7. Most of the millennials in today’s time live in the metropolitan area. Nine (9) out of then (10) millennials are residing in the metro areas with a percentage of 88%. Compared to the older generation, the silent generation only had two-thirds which is 67%, lived in the metropolitan area. With a similar rate, 68% of the baby boomers were staying in the metropolitan area while the Generation X have a closer percentage compared to the millennials with 84%.  C. THE IMAGE OF MILLENIALS It is not a secret that the older generations do not hide their distaste with its millennial generation. They have called the millennials killers of the industry, judging them with their outlooks when it comes to marriage, career path, and simply their perspective in life. Although people often see just the other side of spectrum, millennials have created movement that changed a lot.  C. THE IMAGE OF MILLENNIALS (CONTINUATION) An example would be the Arab Spring and Occupy Wall Street. Good things or bad things, however you want to see the generation of the millennials, they are still future leaders of the country, in business, and society in general ADAPTING TO NEW TECHNOLOGY  A. WHAT IS THE NEW TECHNOLOGY? It is no secret that technology has ghastly evolved over the past few years. From the means of communication to transportation, it’s unbelievable how far we’ve come. Any set of progress in techniques which offers significant help over the created technology for a given process is a new technology. Whether it is a new invention or an innovation of a previous work, as long as it is a new application of scientific knowledge for practical purposes, especially in the industry, it is a new technology.  B. MILLENNIALS ON SOCIAL MEDIA Millennials for the last ten years have gained a massive increase of popularity when it comes to social networking online with common users collectively counting in millions. Both males and females have an equal amount of using the social network and no difference has occurred regarding nationality and race.  B. MILLENNIALS ON SOCIAL MEDIA (CONTINUATION) Millennials today are the biggest and leading generation in the world and it developed its way to the top with innovation and technology by their side helping them in terms of media stands and putting them in place where they get hooked with regard to social media habits. Cell phones, laptops, and televisions are the examples of technology that they most often get addicted with.  B. MILLENNIALS ON SOCIAL MEDIA (CONTINUATION) New and advanced technology are in disguised as a fashion trend where millennials are digging their way to have it simply because it is practiced and made to.be addictive. They are so good with their multi-tasking capabilities that they can work on school, assignment on their computer, and do research at their tablet all while taking notes;  B. MILLENNIALS ON SOCIAL MEDIA (CONTINUATION) and later that day, they will sit in front of the television to watch a movie and at the same time, chatting or texting a friend on Facebook from their phones or laptops. Researches have certain reports that millennials are more skilled and capable of doing multitasking compared with the older generations.  C. SOCIAL MEDIA ON MILLENNIALS Social media has become more developed and approved by most of the people regarding trends and style. It is the most used way as of today for interacting and communicating globally. Researchers have explained that the social media have so much to benefit people from. Therefore; it is examined as one of the best examined learning devices that mends to tine people's talking and communicating skills and knowledge. According to Kavitha & Bhuvaneswari, it is found to act as a main social influence when it comes to social media that affects the personal life of the users.  C. SOCIAL MEDIA ON MILLENNIALS (CONTINUATION) The conflict of Millennials to social media with their cell phones discharges a chemical that is called "dopamine" that when an individual gets a notification; it will make him/her feel good and better. They express their emotions through social media because they are expecting a response from others and that is what makes them feel good.  C. SOCIAL MEDIA ON MILLENNIALS (CONTINUATION) Dopamine is the exact same chemical that makes people feel good when they smoke and drink so in other words it is indeed, extremely addictive. An entire generation that has access to an addictive chemical-called dopamine through social media, after technologies like cell phones and computers as they are like going through the pressure of teenagers.  C. SOCIAL MEDIA ON MILLENNIALS (CONTINUATION) The example of this imbalance usage of social media is when people are sitting in a meeting with important people where you are supposed to be listening to and speaking With then you the started using cell phones instead of doing urgent things, and the fact that people' cannot put it away is because they are addicted to it..  C. SOCIAL MEDIA ON MILLENNIALS (CONTINUATION) Another example is when a person wakes up and starts to check his/her phone firstly in the morning before saying good morning; to his/her love ones only shows that people who experienced this show signs of addiction and like all addiction, sooner or later will destroy relationships, cost time and money and will make a life miserable  C. SOCIAL MEDIA ON MILLENNIALS (CONTINUATION) HERE ARE THE FAST FACTS ABOUT SOCIAL MEDIA 1. WEB 2.0 and interactive 2. It has features of user-generated profiles 3. Users can generate the content 4. The 69 percent users of social media were americans based on the 2018 survey. 5. Two Asian countries lead in the list of social media; they are India and China 6. Online time spent an individual on social media is over one- fifth  THE MANY FORMS OF SOCIAL MEDIA It has many forms of diversity of technology enabled activities that includes blogging, social gaming, photo and video sharing, business and social networks, virtual worlds, reviews and many more. Government, private sector, politicians, and international and local celebrities make use of social media to engage with constituents, customers, voters, and avid fans.  THE MANY FORMS OF SOCIAL MEDIA INDIVIDUALS The use of social media is for family, friends and extended family that use various applications to look and search for opportunities on their career, search people world-wide with their interest, likes, and share thoughts, feelings, insight, and emotions, and engage in the activities of virtual social network.  THE MANY FORMS OF SOCIAL MEDIA BUSINESS The role of social media is crucial tool that used some companies as a platform to find and engage with customers, consumer trends, offering good customer service or support and even drive sales through advertising, marketing and promoting their products.  THE MANY FORMS OF SOCIAL MEDIA The significant role of social media is helping the business to facilitate communication with customers, ability to collect information from the customer to focus on marketing efforts and research, enabling the merging of social interactions on e-commerce sites, helps in promotion products and services according to targeted in distribution, exclusive sales and.coupons tb would-be customers, and timely that- helps to build customer relationships through loyalty programs linked to social media.  REAL WORLD EXAMPLE There are positive and negative sides of social media-that may use in any point of platform features, equating its overuse that leads to an addiction and contributes to absentmindedness, stress, and jealousy. The figures for the most popular social media websites as of January 2019, are as follows:  REAL WORLD EXAMPLE 1. 2.27 billion users of Facebook 2. 1.9 billion users of YouTube 3. 1.5 billion users of WhatsApp 4. 1.3 billion users of Facebook Messenger 5. 1.08 billion users of WeChat 6. 1 billion users of Instagram 7. 803 million users of QQ 8. 531 million users of Qzone 9. 500 million users of Douyin / Tiktok 10. 446 million users of Sino Weibo  MILLENNIALS' DEPENDENCY ON THE INTERNET Almost everyone in today's time uses technology. Whether it is for the means of communication to usage of machines to building fire, that is technology. With the century we are currently living in with technology surrounding us, technology has helped us in our daily lives. It is difficult not to use technology. But the biggest group of people who uses social media or the internet in general are the millennials.  MILLENNIALS' DEPENDENCY ON THE INTERNET Information gathering If you were to ask someone if he/she would prefer to go to the library or the internet, it would probably be the latter. Millennials rely on the internet for gathering any information. When surveyed, about 88% of millennials receive or get news from Facebook, a big and famous social media platform. Another report says that they get their daily news from Twitter, Pinterest, Reddit or Tumblr, which are all social media sites. About 13% use Twitter, 10% use Pinterest, 8% use Reddit while 7% use Tumblr.  MILLENNIALS' DEPENDENCY ON THE INTERNET 1. Navigation and transportation A lot of applications that can help you navigate such as Google Maps and Waze. They help you not only to get around the area but even give you multiple directions for shortcuts and traffic updates so that you'll know what's the best route to use.  MILLENNIALS' DEPENDENCY ON THE INTERNET 2. Communication The millennials or generation y are more globally diverse compared to the previous generations. They have friends and families all over the world. Nowadays, only few use landlines since phones have drastically evolved to smartphones. Messaging apps such as Messenger and Skype are already used. They are free, all you need is internet connection.  MILLENNIALS' DEPENDENCY ON THE INTERNET 3. Navigation and transportation Transportation has been made easier when it comes to commuting. There are applications that manage bus transports so that you'll know their routes and what time they would arrive. You can even get yourself a cab over your smartphones with the use of Uber or Grab.  MILLENNIALS' DEPENDENCY ON THE INTERNET 4. Education It is amazing how technology has evolved. Today, you can already learn and study via your computer. There are already online schools where in they will give you books and activities so that you won't need to leave your home. THE END