Quiz 9 Marketing Research D01 Fall 2024 PDF

Quiz 9 Due Oct 28 at 1:50pm Points 5 Questions 20 Available Oct 23 at 3:05pm - Oct 28 at 1:50pm Time Limit 45 Minutes Instructions Content: Chapters 10 & 12 NOTE: 1. There is no question backtracking on this quiz. 2. The assignment will be due by 1:50 PM 10/28. Students who miss t...

Quiz 9 Due Oct 28 at 1:50pm Points 5 Questions 20 Available Oct 23 at 3:05pm - Oct 28 at 1:50pm Time Limit 45 Minutes Instructions Content: Chapters 10 & 12 NOTE: 1. There is no question backtracking on this quiz. 2. The assignment will be due by 1:50 PM 10/28. Students who miss the 1:50 PM 10/28 deadline will receive a 0. Email submission will not be graded. 3. The correct answers will not be provided. You need to read the textbook before taking the quiz. If you answer a question incorrectly, you need to read the textbook again to find the correct answer. 4. Some of the questions will appear again on the final exam. This quiz was locked Oct 28 at 1:50pm. Attempt History Attempt Time Score LATEST Attempt 1 11 minutes 5 out of 5  Correct answers are hidden. Score for this quiz: 5 out of 5 Submitted Oct 26 at 3:03pm This attempt took 11 minutes.  Question 1 0.25 / 0.25 pts If the level of confidence, variability, and the size of a sample is known, there is a formula that allows researchers to determine the ________. size of the sample sample error costs of the sample representativeness of the sample  Question 2 0.25 / 0.25 pts ________is NOT used to compute a sample size. Variability Acceptable sample error The number of sample subjects Confidence level  Question 3 0.25 / 0.25 pts Which of the following descriptive statistic would a researcher likely use when asking a respondent to estimate how many hamburgers they ate the prior week? Cumulative percentage distribution Frequency and/or percentage distribution Range Standard deviation  Question 4 0.25 / 0.25 pts Which of the following applies to any statistical measure used that somehow reflects a typical or frequent response? Central statistic Central tendency Frequent tendency Extreme average  Question 5 0.25 / 0.25 pts Which of the following is TRUE with regard to variability? p is always less than q. p + q = 1.96 q = 100% - p q is always less than p.  Question 6 0.25 / 0.25 pts The most correct method of determining sample size is the confidence interval approach, which applies the concepts of all of the following EXCEPT ________. confidence interval to create a "correct" sample size. validity and value. variability. margin of sample error.  Question 7 0.25 / 0.25 pts A researcher asks the question: "On a scale of 1 to 5, how does Apple rate on variety of its iPads?" Which of the following descriptive statistic would the researcher likely use to measure variability? Frequency and/or percentage distribution Cumulative percentage distribution Range Standard deviation and/or range  Question 8 0.25 / 0.25 pts Which of the following demonstrates how a researcher can take any finding in the survey, replicate the survey with a random sample of the same size, and be "very likely" to find the same finding within the ± % range of the original sample's finding? The law of large numbers The central limit theorem The foundational theorem of statistics The fundamental theorem of arithmetic  Question 9 0.25 / 0.25 pts ________ analysis is the type of analysis the researcher might choose to compare expenditures by high- income earners versus moderate-income earners. Relationship Association Inference Difference  Question 10 0.25 / 0.25 pts Mean, mode, standard deviation, and range are forms of ________ analysis used to describe the sample dataset in such a way as to portray the "typical" respondent and to reveal the general pattern of responses. difference inference descriptive association  Question 11 0.25 / 0.25 pts Which of the following descriptive statistic would a researcher likely use when asking a respondent to rank a number of choices in order of preference to measure variability? Cumulative percentage distribution Frequency and/or percentage distribution Standard deviation Range  Question 12 0.25 / 0.25 pts ________ analysis is the process used to generalize the results of a sample to the target population it represents. Descriptive Difference Inference Relationship  Question 13 0.25 / 0.25 pts Which of the following descriptive statistic would a researcher use when accumulating the age of each respondent? Frequency and/or percentage distribution Range Standard deviation Cumulative percentage distribution  Question 14 0.25 / 0.25 pts The researcher can ________ by estimating p to be other than 50%.  reduce the sample size and save money reduce the sample size and time to completion increase accuracy and time to completion increase efficiencies and lower costs  Question 15 0.25 / 0.25 pts Which of the following relates to all sources of error other than the sample selection method and sample size, including problem specification mistakes, question bias, data recording errors, or incorrect analysis? Nonsampling error Survey bias Sampling error Sample bias  Question 16 0.25 / 0.25 pts ________ analysis is used when one wants to see if variables, such as advertising recall scores, positively associate with intentions to buy the advertised brand. Association Difference Inference Relationship  Question 17 0.25 / 0.25 pts ________ analysis is a category of statistical procedures and models available to the marketing researcher to help make forecasts about future events. Relationship Association Descriptive Inference  Question 18 0.25 / 0.25 pts ________ is reflected in the spread of the distribution. Amount of similarity Amount of the sample size  Amount of variability Amount of the sample  Question 19 0.25 / 0.25 pts ________ is the amount of dissimilarity in respondents' answers to a particular question. Sampling error Dissimilarity gap Invariability factor Variability  Question 20 0.25 / 0.25 pts Consider that we have nominal data (responses are categorical) and the responses are "Yes" or "No" to the question: "The next time you order pizza, will you use Domino's?" Which of the following sets of responses shows the MOST variability? 60 percent say "Yes" and 40 percent say "No". 55 percent say "Yes" and 45 percent say "No". 90 percent say "Yes" and 10 percent say "No". 70 percent say "Yes" and 30 percent say "No". Quiz Score: 5 out of 5