Q1W1MIL_merged.pdf

MEDIA INFORMATION LITERACY S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH WEEK 1: COMMUNICATION 12-RUTHERFORD – SEM 1 Q1 WEEK 1 – 3.1 Lasswell’s Model (1948) 1.0 MEDIA LITERACY ❧ 21st century...

MEDIA INFORMATION LITERACY S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH WEEK 1: COMMUNICATION 12-RUTHERFORD – SEM 1 Q1 WEEK 1 – 3.1 Lasswell’s Model (1948) 1.0 MEDIA LITERACY ❧ 21st century approach to education ❧ Provides the framework to access, analyze and evaluate, and create messages in a variety of forms - from print to video to the Internet ❧ Builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy 3.2 Shannon-Weaver Model (1948) 1.1 Types of Media ❧ Print Media - Newspaper, Magazine, Books, etc. ❧ Broadcast Media - Television, Radio, etc. ❧ Internet - Social media, Blogs, Research, Games, Entertainment, etc. 2.0 INFORMATION & INFO LITERACY 3.3 Westley and Maclean’s Model (1959) 2.1 What is Information? ❧ Information - Refers to knowledge that you obtain about someone or something ; facts or details about a subject. 2.2 Information Literacy ❧ Is a crucial skill ❧ Involves recognizing when information is needed and being able to efficiently locate, accurately evaluate, and effectively use information 3.4 Gerbner’s Model (1956) 3.0 COMMUNICATION & TRANSMISSION MODELS Next page ❧ Communication - Is the act or process of using words SUB SEM1 Q1 REVIEWER PAGE 1 corte MEDIA INFORMATION LITERACY S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH WEEK 1: COMMUNICATION 12-RUTHERFORD 3.7 Ritual or Expressive Model ❧ Communication as a Culture (1985) by Jones William Carey ❧ Views communication as a “representation of shared beliefs” ❧ Communication is defined as “a symbolic process whereby reality is produced, maintained, repaired, and transformed” 3.8 Publicity Model ❧ Communication as display and attention ❧ Audience as “spectators” rather than participants or information receivers. Ex. Youtube 4.0 TECHNOLOGY (DIGITAL) LITERACY ❧ Ability to use digital technology, communication 3.5 Osgood-Schramm Model (1954) tools, or networks to locate, evaluate, use, and create information 5.0 MEDIA AND INFORMATION LITERACY ❧ Includes information and communication literacy and digital literacy ❧ Defined as a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats using various tools in a critical, ethical, and 3.6 Berlo’s SMCR Model of Communication effective way. (1960) SUB SEM1 Q1 REVIEWER PAGE 2 corte MEDIA INFORMATION LITERACY S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH WEEK 2: MEDIA AND FALLACIES 12-RUTHERFORD – SEM 1 Q1 WEEK 2 – communication, as a guide to belief and action. 1.0 MEDIA INFORMATION 3.0 FALLACIES 1.1 Responsible User of Media Info 1. Ad Hominem - Below the belt, attacking your opponent’s character instead of the argument. ❧ Think and verify if the information is true and 2. Strawman - Misrepresenting someone elses always be cautious of information given. argument to make it easier to attack ❧ Be aware of different trends in misinformation 3. Loaded Question - Asking a question that has an spreading assumption built into it so that it can’t be ❧ Follow netiquette answered without appearing guilty. ❧ Always remember to T.H.I.N.K. (Is it True, 4. Begging the Question - A circular argument in Helpful, Inspiring, Necessary, and Kind?) which the conclusion is included in the premise. ❧ Understand that people you talk to online are 5. Black or White - Two alternate states are real people presented as the only possibilities when in fact, more possibilities exist. 6. Slippery Slope - Asserting that A happens, then 1.2 Competent Producer of Media Info Z will consequently happen too, therefore A should not happen. ❧ Be aware of your audience 7. Burden of Proof - Saying that the burden of ❧ Do not spread false information proof lies not with the person making the claim ❧ Produce useful information but with the person trying to disprove it. ❧ Follow netiquette for your fans/supporters 8. Composition/Division - Assuming that what’s ❧ Spread real and valuable information true about one part of something has to be applied to all, or other parts of it. 9. Bandwagon - Appealing to popularity or the fact 2.0 FUNDAMENTAL ELEMENTS OF MEDIA LITERACY that many people do something as an attempted form of validation 1. Awareness of the impact of media 4.0 SIX CONCEPTS OF MEDIA ANALYSIS 2. An understanding of the process of mass communication 3. Strategies for analyzing and discussing media 1. All media messages are “constructed” messages 2. Each medium has different characteristics, 4. Understanding of media context as a text that strengths, and a unique “language” of provides insight into our culture and lives construction 5. Ability to enjoy, understand, and appreciate 3. Media messages are produced for particular media content purposes 6. An understanding of the ethical and moral 4. All to media message contain embedded values obligations of media and points of view 7. Development of appropriate and effective 5. People use their individual skills, beliefs, and production skills experiences to construct their own meanings 8. Enabling the development of independent judges from media messages about media content 6. Media and media messages can influence, beliefs, attitudes, values, behaviors, and the ❧ Critical Thinking - The intellectually disciplined democratic process process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from or generated by, observation, experience, reflection, reasoning, or SUB SEM1 Q1 REVIEWER PAGE 1 corte MEDIA INFORMATION LITERACY S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH WEEK 2: MEDIA AND FALLACIES 12-RUTHERFORD 4.1 Key Questions to Ask when Analyzing Media Messages MESSAGES & MEANINGS CONTENT - What is this abot (and what makes you think that) - What ideas, values, information, and/or points of view are overt? Implied? - What is left out of this message that might be important to know? TECHNIQUES - What techniques are used? - Why are those techniques used? - How do they communicate …? AUDIENCE AND AUTHORSHIP AUTHORSHIP - Who made this message? PURPOSE - Why was this made? - Who is the target audience (and how do you know)? ECONOMICS - Who paid for this? IMPACTS - Who might benefit from this message? - Who might be harmed by it? - Why might this message matter to me? RESPONSE - What kinds of actions might I take in response to this message? SUB SEM1 Q1 REVIEWER PAGE 2 corte MEDIA INFORMATION TECHNOLOGY WEEK 3: TRAD VS NEW MEDIA, FUNCTIONS, TEXT, TYPES, S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH AND DESIGN 12-RUTHERFORD – SEM 1 Q1 WEEK 3 – whether hand-written, printed, or displayed 1.0 TRAD VS NEW MEDIA on-screen ❧ Any “human-readable sequence of characters” that can form intelligible words 1.1 Traditional Media 3.1 Types of Text ❧ Media experience is limited ❧ One-directional ❧ Sense receptors used are very specific (i.e print TYPES OF TEXT DESCRIPTION media = sight, radio = hearing, TV and film = sight and hearing) HYPERTEXT Serve to link different electronic documents and enable users to jump from 1.2 New Media one to another in a nonlinear way ❧ Media experience is more interactive PLAINTEXT/UNFORMA Fixed sized characters ❧ Audience are more involved and can send TTED TEXT having essential use and the feedback simultaneously same type of appearance. ❧ Integrates all aspects of old media FORMATTED TEXT Appearance can be changed 2.0 FUNCTIONS OF COMM AND MEDIA using font parameters (bold, underline, italic, font size, font color, etc.) 1. Inform citizens of what is happening (Monitoring Function) 2. Educate the audience (Meaning and significance 3.2 Typefaces and Fonts of facts) 3. Provide a platform for public discourse (Public ❧ Typeface - Also called font, font type, or type. It opinion and expression of dissent) refers to the representation or style of text in 4. “Watchdog” role of journalism the digital format. Usually composed of 5. Channel for advocacy for political viewpoints alphabets, numbers, punctuation marks, symbols, and other special characters. 2.2 Media and Government ❧ Types of Typefaces 1. Serif - Connotes formality and Normative Theories of the Press readability in large text i.e Times New Roman, Garamond, Baskerville - Authoritarian - Govt. controls press - Soviet Media - Communist media theory 2. Sans Serif - Brings a clean or minimalist - Liberatarian - Freedom to express look to the text. Used for clear and direct - Social Responsibility - Allows the press without meanings. I.e Arial, Helvetica, Tahoma, censorship Verdana, Calibri 3.0 TEXT INFO AND MEDIA 3. Slab Serif - Carries a solid or heavy look to text. Can be used for large advertising signs on billboards. I.e ❧ Text - A simple and flexible format for Rockwall, Playbill presenting information or conveying ideas SUB SEM1 Q1 REVIEWER PAGE 1 corte MEDIA INFORMATION TECHNOLOGY WEEK 3: TRAD VS NEW MEDIA, FUNCTIONS, TEXT, TYPES, S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH AND DESIGN 12-RUTHERFORD 4. Script - Draws much attention to itself organize the different text elements in a page because of its brush-like strokes. Use 6. Repetition - consistency of elements and the sparingly and not in large body text. unity of the entire design. Encourages the use of Used in wedding invitations or formal repeating some typefaces within the page events. I.e Edwardian, Vladimir, Kunstler 7. Contrast - creates visual interest to text 5. Decorative - caters to a wide variety of elements. Achieved when two elements are emotions (such as celebration, fear, different from each other. horror, etc.) or themes. I.e Chiller, Jokerman, Curlz M1 4.1 Types of Media 3.3 File Format ❧ Print Media ❧ Broadcast Media ❧ Film/Cinema COMMON FILE DESCRIPTION ❧ Video Games (Digital Games) FORMAT ❧ New Media PDF (PORTABLE Serve to link different DOCUMENT FORMAT) electronic documents and enable users to jump from one to another in a nonlinear way PS (POSTSCRIPT) A page description language used mainly for desktop publishing 4.0 DESIGN PRINCIPLES AND ELEMENTS 1. Emphasis - refers to the importance or value given to a part of the text - based content. To make a point or highlight a message, you can make text bold, italicized, make it heavier, darkened, lightened, or enlarged. 2. Appropriateness - refers to how fitting or suitable the text is for a specific audience, purpose, or event. 3. Proximity - refers to how near or how far the text elements are from eachother 4. Alignment - refers to how text is positioned in the page 5. Organization - refer to a conscious effort to SUB SEM1 Q1 REVIEWER PAGE 2 corte MEDIA INFORMATION LITERACY S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH WEEK 4: GENRE 12-RUTHERFORD – SEM 1 Q1 WEEK 1 – 1.0 GENRE ❧ From the french word meaning “type” or “class” ❧ Recognized by its common set of distinguishing features (codes and conventions) 2.0 CODES AND CONVENTIONS ❧ Codes - systems of signs which create meaning ❧ Conventions - generally accepted ways of doing something 1.1 TECHNICAL CODES ❧ Ways in which equipment is used to tell the story CAMERA TECHNIQUES BASIC ADVANCED CAM BASIC CAM CAM SHOTS ANGLES CAM SHOTS MOVEME NTS Extreme Two Shot Eye-level Pan Wide Shot Wide Cut Away High Angle Tilt Shot Medium Over the Low Angle Truck Shot Shoulder Medium Point of View Bird’s Eye Dolly In Close-up View Close-up Selective Worm’s Eye Dolly Out Focus View Extreme Arc Shot Slanted Close-up (canted) SUB SEM1 Q1 REVIEWER PAGE 1 corte MEDIA INFORMATION LITERACY S.Y. ‘24 - ‘25 | SEM1 Q1| MR. GODFREY P. TOH WEEK 4: GENRE 12-RUTHERFORD 1.2 SYMBOLIC CODES ❧ Shows what is beneath the surface (objects, setting, body language, color, clothing, etc.) 1.2 WRITTEN CODES ❧ Use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.) SUB SEM1 Q1 REVIEWER PAGE 2 corte