MIL Reviewer PDF

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Summary

The document is a set of lecture notes/review materials on Media, Information, and Technology. It covers different aspects of communication, including the evolution of media. Topics covered also include different types of media, theories of communication, communication models, and other related concepts.

Full Transcript

MIL REVIEWER UNIT 1: MEDIA, INFORMATION, AND TECHNOLOGY: LANDSCAPES and LITERACY ELECTRONIC AGE MODULE 1: MEDIA AND MEDIA LITERACY This started with the inventi...

MIL REVIEWER UNIT 1: MEDIA, INFORMATION, AND TECHNOLOGY: LANDSCAPES and LITERACY ELECTRONIC AGE MODULE 1: MEDIA AND MEDIA LITERACY This started with the invention of the telegraph. COMMUNICATION The print and electronic age This is a process of transferring a paved the way for the rise of message from a source to a receiver traditional media forms such as through a channel, with expected the following : Broadcast media, responses or feedback. primarily radio and TV MEDIUM DIGITAL AGE seen as an object or means to transfer This era is marked by different messages. online communities with various MEDIA beliefs and values, all connected refers to all human-invented in a large digital space. Examples technologies that allow for the include websites, blogs, emails, extension of range, speed, and social media, podcasts, communication channels. streaming sites, VR, and Media refers to newspapers, radio, and Augmented Reality. TV, where information is distributed to the masses. MEDIA PRODUCTION, CONSUMPTION, AND According to Marshall Mcluhan “the medium is REPRESENTATION the message” PRODUCTION: Media production example: A teleserye wouldn’t be the involves creating content through same without being shown on TV. With various methods like writing, filming, platforms like Netflix or iFlix, all and recording. This process episodes are available at once, so you encompasses everything from script no longer have to wait for the next development to editing and final output, episode. You can also pause, skip aiming to deliver a specific message or scenes, or watch whenever you want, story to the audience changing the whole viewing experience. CONSUMPTION: Media consumption TYPES OF MASS MEDIA refers to how audiences access and engage with media content through TRIBAL AGE various platforms, such as TV, social Communication mainly happens media, and streaming services. It shapes through face-to-face interactions, where how information is perceived and hearing plays a key role. People interpreted by the public. communicate by hearing the sounds REPRESENTATION: Media each person makes. representation focuses on how different LITERATE AGE groups, identities, and issues are The discovery of the phonetic alphabet portrayed in media. It influences public began this era. It's called the visual era perception and societal attitudes, because people needed to see and highlighting the importance of diversity understand written words. and accuracy in media portrayals. PRINT MEDIA Also known as Gutenberg Revolution. Named after Johannes Gutenberg, inventor of moveable metal that started the printing press for mass production. Came due to the invention of the printing press. Around this time, the sense of sight was further heightened due to the publication of more books, newspapers, and other references. Good luck for your examination! Do your best

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