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supply chain management business management operations management exam questions

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This document contains exam questions related to supply chain management. The questions cover topics such as demand management, customer relationship management, forecasting, and more.

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1 In addition to sales history, current customer orders, and forecasted demand, which of the following data sources should be used as part of a demand management process? A. Inventory levels B. Contractual obligations C. Customer profitability D. Scheduled marketing activities 2 Which of the followi...

1 In addition to sales history, current customer orders, and forecasted demand, which of the following data sources should be used as part of a demand management process? A. Inventory levels B. Contractual obligations C. Customer profitability D. Scheduled marketing activities 2 Which of the following outcomes is a benefit typically expected of customer relationship management (CRM)? A. Reducing the size of the sales force by automating activities B. Gaining a better understanding of customer requirements C. Implementing automated inter-organizational processes D. Focusing sales efforts on the most profitable customers 3 A firm supplies products and services to a wide variety of industries with varying requirements for responsiveness and reliability. Many customers across these industries are not satisfied with the firms ability to meet the lead time and on time delivery requirements. Which of the following tools is most appropriate for the firm to use to improve customer service? A. Customer service ratio metrics B. Market segmentation C. Customer relationship management (CRM) D. Supply Chain Operations Reference (SCOR®) 4 A manufacturer can simplify the forecasting process by pooling demand forecasts for a product group and then: A. averaging total demand and spreading it evenly across all items. B. disaggregating demand to the item level based on marketing input. C. disaggregating demand to the item level based on historical proportions. D. allocating demand to each production site. 5 Demand management involves which of the following undertakings? A. Adjusting capacity to support expected demand B. Engaging in activities associated with customer relationship management C. Creating higher customer demand by improving performance in areas such as lead time and service levels D. Understanding events and managing activities that could influence future demand 6 The primary reason for a firm to pursue strategic supply chain activities is to: A. gain competitive advantage. B. reduce costs. C. increase productivity. D. decrease product lead time. 7 A firm supplies a single line of products to consumers using retail stores and on-line sales, distributors, and wholesalers. Currently the firm has common pricing and response times for sales in each sales channel. Which of the following tools is most appropriate to employ to improve profitability? A. Customer segmentation B. Customer-facing ordering systems C. Customer relationship management (CRM) D. Supply Chain Operations Reference (SCOR®) 8 A company manufactures special products for select customers. When demand for these products drops, the manufacturer can switch the production line to a commodity-type product that can be sold on the open market at reduced terms to generate cash. The company is executing a corporate strategy that is based on: A. customer focus and alignment. B. forecast accuracy. C. multiple downstream channels. D. multiple upstream supply chains. 9 Risk pooling enables a lower total inventory level without affecting service levels based on which of the following assumptions? A. Inventory turnover ratio can be reduced. B. Aggregate demand is more accurate than disaggregate demand. C. The planning time fence can be adjusted as needed. D. The supplier shares some risk for holding inventory. 10 A large wholesaler formerly owned a number of delivery trucks. The wholesaler sold all of its trucks and now purchases transportation services from fleet operators. This is an example of which of the following strategies? A. Selling and leasing back equipment. B. Renting equipment on consignment. C. Using a third-party logistics provider. D. Using an owner-operator fleet. 11 The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as: A. a quick response program. B. quality function deployment. C. total quality management. D. early supplier involvement. 12 The question below is based on the following flowchart: Which of the following phrases most accurately describes the complete flow of demand information? A. From supplier to customer B. From customer to manufacturer C. From customer to supplier D. From supplier to manufacturer 13 The factors to consider in the make-or-buy decision include costs, proprietary knowledge, and: A. design history. B. available capacity. C. inventory balance. D. warehouse location. 14 Which of the following considerations is an important supply chain design decision? A. Product design B. Selecting supporting information systems C. Identifying labor force requirements D. Identifying training programs 15 The use of a seasonal index as a forecasting technique measures the ratio of the: A. average seasonal demand to the average demand for all periods. B. average demand for all periods to the average seasonal demand. C. average seasonal demand to the standard deviation of the demand for all periods. D. standard deviation of the seasonal demand to the standard deviation of demand for all periods. 16 A company's annual cost of goods sold is $350 million, and inventory carrying cost is 18%. The company averages four inventory turns. The cost savings resulting from increasing inventory turns from four to six would be: A. $29,000,000. B. $15,750,000. C. $10,500,000. D. $ 5,250,000. 17 An advantage of using a third-party logistics service (3PL) is improved: A. on-time delivery of shipments due to higher inventory levels. B. cost structure due to economies of scale. C. access to smaller markets due to localization. D. risk visibility due to inventory consolidation. 18 Incorporating supplier input into product and process design helps to: A. maintain quality. B. stabilize product costs. C. reduce time to market. D. save costs to the buyer. 19 Which of the following factors typically is the most significant impediment to implementing collaborative commerce? A. Technology barriers B. Security C. Corporate culture D. Return on investment (ROI) 20 The focus of collaborative supply chain management differs from a transactional approach by its emphasis on the: A. transportation of goods to the next link in the chain. B. flow of product information up to the next level of the chain. C. flow of demand information and cash up the chain. D. flow of supply into an organization. 21 Maintaining a long-term collaborative relationship with a trading partner requires: A. formal and informal communication. B. interconnected information systems. C. one partner regularly exercising power. D. standardized terms of agreement. 22 The primary reason for the evolution of the supply chain is: A. fewer rejects due to poor quality. B. increased on-time delivery. C. increased cost savings. D. increased communication. 23 Which of the following marketing strategies emphasizes offering services at a lower price than rival services with comparable features? A. Cost leadership B. Service differentiation C. Customer focus D. Market responsiveness 24 Which of the following attributes typically makes reverse logistics processes more complicated than outbound logistics processes? A. Lead times for shipments are more variable. B. Individual packages and cartons are less uniform. C. There are more regulations mandated by local governments. D. There is more competition for scarce transportation lanes. 25 The value that logistics provides within the supply chain can best be summarized as: A. satisfying customer expectations about availability and delivery at an acceptable total cost. B. meeting promised location and on-time delivery goals with minimal use of expediting. C. establishing inventory and delivery goals with various customers that fulfill the firm's profit objectives. D. providing accurate in-transit and delivery information to customers and salespeople. 26 Which of the following forecasting methods relies on the opinions of a panel of experts? A. Delphi technique B. Survey method C. Causal method D. Time series analysis 27 After identifying the potential causes for delays in communicating demand information up the supply chain, the trading partners should take which of the following actions? A. Implement a higher-speed data communications network. B. Change procedures so data is communicated more frequently. C. Identify the root causes for the delays. D. Map and analyze the value stream. 28 The main benefit of a mass customization product design strategy is to: A. sell high quantities of product to specific customer segments. B. achieve economies of scale in purchasing components. C. offer more product variety while keeping inventories low. D. avoid assembly of finished products. 29 Which of the following types of information would be an appropriate basis for a qualitative forecast? A. Leading indicators B. Market research data C. Order history D. Shipment history 30 The probability of customer dissatisfaction is highest when which of the following conditions exists? A. Customer expectations are clearly defined. B. Supplier execution is too low. C. There is a gap between expected performance and perceived performance. D. There is a gap between what was indicated and what was accomplished. 31 A company plans to maximize profitability by charging more for its products at retail locations than on its website. Which of the following segmentation strategies would best support this plan? A. Group B. Channel C. Regional D. Location 32 Keeping all other factors equal, a company typically will try to maintain higher service levels for products with: A. wider variety. B. shorter lead time. C. higher profit margins. D. lower sales volumes. 33 A company that produces standardized products and sells them through retailers via a responsive transportation system has decided to expand its sales with an online store for customized products. Which of the following distribution strategies would be the most appropriate for the business-strategy change? A. Local distribution centers serving retailers and online sales B. Centralized cross-docking facilities serving retailers and online sales C. A centralized distribution center serving retailers and direct shipment from the factory serving online sales D. A centralized distribution center serving retailers with transshipment arrangements serving online sales 34 A manufacturer uses standard costing, and a potential supplier uses activity-based costing. This difference most likely will have implications for which of the following types of future decisions? A. Price concessions B. Make-or-buy C. Distribution warehouse locations D. Freight terms 35 Which of the following organizational design choices is an example of vertical integration? A. Contracting with a third-party logistics provider B. Producing components used internally C. Externally staffing a customer service center D. Awarding a one-time trade show contract 36 A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities? A. Customer differentiation B. Order winner segregation C. Market segmentation D. Channel definition 37 Which of the following indicators is most appropriate to use as a measure of supply chain utilization? A. Production equipment productivity B. Net asset turnover C. Value-added productivity per employee D. Upside flexibility 38 A return material authorization (RMA) policy is used in reverse logistics to: A. physically transport returned items by using an efficient transportation mode. B. minimize the number of returned items by involving product design and demand forecasting. C. reduce the cost of returned items by refusing to accept items that should not be returned. D. reclaim substantial value from returned items by recycling. 39 Compared to mass-media marketing, customer relationship management has the advantage of allowing the organization to: A. compete for customers based on service. B. reach a larger number of potential customers. C. reduce inventory to improve cash flow. D. focus on attracting new customers. 40 Which of the following actions typically would be the first step in implementing the philosophy of customer relationship management? A. Creating a customer-centric organization B. Developing a map of the customer segments C. Documenting the objectives for implementation D. Selecting an information technology solution 41 The most likely benefit of implementing a collaborative transportation management system is: A. lower distribution center operating costs. B. fewer transportation planners. C. less variability in picking and packing time. D. less variability in transportation costs. 42 A large manufacturer wanting to be more competitive in the global market place decided to outsource its transportation and return processing to other companies on a contractual basis. The companies providing the services would be referred to as: A. fourth party logistics providers. B. third party logistics providers. C. retail services providers. D. distribution services providers. 43 A manufacturer of plastic components that are sold either directly or through distributors wants to identify the requirements of the end customers for each market segment. Which of the following approaches would be most appropriate? A. Analyzing the buying history for each of the market segments B. Asking the manufacturer's direct customers C. Conducting a market research project D. Sending samples of potential future products to the final customers 44 Companies are more likely to consider the consequences of their product design decisions when they view the reverse supply chain as an extension of the: A. forward supply chain. B. marketing process. C. manufacturing process. D. sales and operations planning process. 45 A company has been delivering a global product that no longer appears profitable. Senior managements best response is to: A. analyze product profitability by market segment. B. discontinue the product based on eroding profitability. C. provide additional incentives to the sales force. D. increase promotional activity across all markets. 46 Compared to a blanket purchase order, a supplier alliance agreement is best differentiated by: A. efficient material replenishment processes. B. clearly identified roles for the buyer and seller. C. a shared vision of added value. D. a sole-source agreement. 47 Which of the following customer relationship management activities most appropriately is used for revenue generation? A. Generating customer leads B. Generating graphic sales models C. Measuring customer preferences D. Identifying customer margins 48 Which of the following actions typically would be considered part of a reverse logistics strategy? A. Offering a discount on new purchases when used products are returned B. Reducing the amount of packaging material used in shipping C. Manufacturing products in batches consistent with full-truckload shipments D. Batching returns of defective components to the suppliers 49 A company considers outsourcing its information technology support to a low-cost region on another continent. The company currently has no business presence there. Which of the following actions is most effective in helping to select a service provider? A. Contacting the country's consulate for leads B. Contacting the country's local government for recommendations C. Visiting several potential providers before making a selection D. Finding a trusted local business agent to help in the search 50 Continuous improvement is best described as: A. a never-ending effort to expose and eliminate root causes of problems. B. a never-ending effort by the management team to reduce cycle time. C. identifying and implementing big-step improvements within a process. D. a process in which a supplier commits to replenishing inventory based on demand without receiving replenishment orders. 51 A remanufacturer of equipment is most likely to have what type of supply chain? A. Modular logistics B. Reverse logistics C. Mixed model D. Lateral 52 Which of the following is the most important result when a company implements customer relationship management? A. Profits are maximized. B. Retention of key customers is increased. C. Product options are increased. D. Transaction costs are decreased. 53 Which of the following results can be expected from sharing a common understanding of demand and consumption patterns among supply chain participants? A. Improved transparency of collaboration relationships B. Increased performance in balanced scorecard C. Reduced inventory levels for key items D. Better synchronization of planning and operations 54 Using an independent service provider for logistics would be most appropriate in which of the following situations? A. A shoe company that wants to penetrate a foreign market B. A business that owns plants and warehouses globally C. A financial services company that wants to expand its services D. A cable television company that wants to add services 55 A main benefit of using customer relationship management (CRM) is: A. maximization of on-time delivery. B. minimization of product returns. C. identification of customers with high lifetime value. D. finding new markets for existing products and services. 56 A companys decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics? A. Internal rate of return (IRR) B. Lifetime customer value (LCV) C. Net present value (NPV) D. Return on investment (ROI) 57 A media company offers a majority of its movies through a specific distributor. The media company is beginning to produce content for a new foreign market to which the distributor has exclusive access. To maximize savings and gain entry to this new market, the media company should: A. create a contract for the new market. B. enter into a partnership. C. form a strategic alliance. D. acquire the distributor. 58 The purpose of continuous improvement in the supply chain is to: A. eliminate the root causes of problems. B. improve interorganizational communication. C. develop better written procedures. D. reduce product costs. 59 Which of the following practices has improved management of the customer pipeline? A. Reverse auctions B. Sales force automation C. Finite capacity planning D. Point-of-purchase metrics 60 Which of the following benefits of supplier relationship management typically results from collaboration with a few critical suppliers? A. Automation of supplier sales activities B. Elimination of formal contracts C. Reduction in customer and supplier inventories D. Standardization of communications 61 Which of the following scenarios represents a correct application of the Supply-Chain Operations Reference-model (SCOR)? A. Sales and marketing refers to SCOR to improve demand generation. B. Production and engineering uses SCOR best practices to design a new "make" process flow. C. Distribution and logistics selects suppliers from the SCOR reference list. D. Marketing and development incorporates SCOR Level I metrics for new product design. 62 Medium-term demand management projections are used primarily to: A. complete strategic business planning of facilities. B. complete forecasts at the item level. C. aggregate demand for production planning. D. develop the master production schedule. 63 What is the primary role of marketing in supporting supply chain management? A. Selecting favored supplier partners B. Developing efficient customer channels C. Focusing on short-term forecasting accuracy D. Working with research and development on slow-moving products 64 Reverse supply chain activity typically peaks nearest the beginning of which of the following stages of the product life cycle? A. Introduction B. Growth C. Maturity D. Decline 65 Which of the following scenarios represents a correct application of the Supply-Chain Operations Reference-model (SCOR)? A. Sales and marketing refers to SCOR to improve demand generation. B. Production and engineering uses SCOR best practices to design a new "make" process flow. C. Distribution and logistics selects suppliers from the SCOR reference list. D. Marketing and development incorporates SCOR Level I metrics for new product design. 66 Which of the following situations is an example of inventory being held as a way to balance supply and demand? A. A manufacturer holds inventory of key components to maintain a level production schedule. B. A manufacturer of seasonal products builds finished-goods inventory before the peak selling period. C. A distributor maintains safety stock of slow-moving items at a central distribution center. D. A retailer stocks a variety of sizes and colors of a fast-selling item to avoid losing sales. 67 Supply chains delivering products or services are most able to respond quickly to changing market requirements when: A. products have been standardized. B. products have a modular design. C. production processes have been standardized. D. production processes have been simplified. 68 Which of the following levels in a supply chain network represents the most upstream external activity? A. Supplier to contractor B. Manufacturing to supplier C. Customer to distribution D. Customer to contractor 69 Compared to a global strategy, a multicountry strategy would be characterized by: A. strategy coordination across countries. B. preferred suppliers located in host countries. C. major strategic decisions coordinated centrally. D. products adapted to local needs. 70 When designing a supply chain for strategic advantage, a company first should consider: A. the impact on customers using Just-in-Time manufacturing. B. the financial stability of suppliers. C. matching the supply chain to product type. D. whether to use custom or standard parts. 71 The primary objective of supply chain management is: A. minimizing transportation costs. B. reducing inventory levels. C. taking a systems approach. D. implementing advanced technologies. 72 Which of the following strategies is used primarily for demand planning? A. Build-to-order scheduling B. Push-pull replenishment C. Collaborative planning, forecasting, and replenishment D. Vendor-managed inventory 73 A firm wants to lose customers that don't value the unique products and services the firm offers and to attract and retain customers that want what the firm offers. Engaging in this activity should allow the firm to: A. create a more loyal customer base. B. improve customer satisfaction rates. C. increase market share. D. target higher-profit customers. 74 Which of the following consequences is a result of shipping directly from the point of manufacture to the customer rather than through a distribution network? A. Delivery lead times are consistent. B. Risk pooling benefits are negated. C. Distribution overhead is increased. D. Order-fill rate is decreased. 75 Which of the following situations is an example of postponement? A. Shipments are broken down into small groups for reshipment. B. Shipments are consolidated immediately for reshipment. C. Production begins after a customer order is received. D. Partially assembled goods are assembled at a later stage. 76 Which of the following corporate strategies is most consistent with a flexible supply chain strategy? A. Being the low-price leader B. Providing the highest-quality service C. Providing mature products with stable sales D. Emphasizing the quality of the product 77 A manufacturer is the leader of a group of trading partners that are collaborating to improve customer service levels and profitability. Which of the following methodologies would be most appropriate for synchronizing supply and demand across the supply chain? A. Sales and operations planning B. Distribution requirements planning C. Supply Chain Operations Reference-model D. Supply chain event management 78 Which of the following outcomes occurs when direct shipping is used instead of a distribution network? A. Outbound transportation cost is reduced. B. Inventory velocity is reduced. C. Order-fill rates are reduced. D. Inventory obsolescence is reduced. 79 A company that sells engineered-to-order products is planning implementation of a supplier relationship management system (SRM) for direct materials. Which of the following factors is most likely to make the implementation difficult? A. Complexity of the purchasing process B. Cost of the application software upgrades C. Management of variable lead times D. Resistance of material suppliers 80 A company wants to implement a system for managing environmental compliance with legislative and regulatory requirements. Which of the following sustainability tools is most appropriate? A. ISO 14000 B. Global Reporting Initiative (GRI) C. ISO 26000 D. UN Global Compact 81 Inventory parameters established using analytic inventory techniques typically are based on balancing: A. supply and dependent demand. B. customer service and inventory costs. C. transportation and warehousing costs. D. inventory levels and decision-making costs. 82 A product design that can be produced to requirements even when conditions in the production process are unfavorable typically is known as what type of design? A. Universal B. Computer-aided C. Modular D. Robust 83 It is most appropriate to measure spending per customer as a proportion of profitability during which of the following phases of a supplier/customer relationship? A. Customer acquisition B. Customer retention C. Customer dependency D. Strategic customer care 84 The mission of the global reporting initiative (GRI) is to provide a: A. comparison of key metrics for companies in the same industries across the globe. B. feasible business plan that can be shown to global potential investors. C. trusted and credible framework for reports regarding sustainability practices. D. transparent collaboration between non-profit organizations and governments. 85 Which of the following measures effectively evaluates overall resources in a distribution warehouse? A. Throughput B. Cube utilization C. Filled pallet positions D. Labor efficiency 86 Potential customers of a company's new product have tight tolerance requirements. The company plans to purchase a critical component. To meet customer requirements, the company should first: A. implement statistical process control for the component. B. bring manufacturing of the critical component in-house. C. develop an alternate source of supply. D. certify the supplier of the component. 87 Which of the following processes would a company use to evaluate the risk profile for end- of-life planning for a product family? A. Distribution requirements planning B. Sales and operations planning C. Rough-cut capacity planning D. Production activity control 88 A company that has consistently achieved a high level of on-time delivery performance has decided to reduce its inventory level significantly. Which of the following outcomes is the most likely effect of that decision on the company's on time delivery performance? A. There will be no effect. B. It will decline and then stabilize at a lower level. C. It will improve and then stabilize at a higher level. D. It will decline until sales erode. 89 Direct shipment distribution typically offers which of the following advantages? A. Risk pooling is facilitated. B. Demand variability is reduced. C. Service levels are increased. D. Lead times are reduced. 90 A corporation must consider which of the following factors when selecting its enterprise resources planning system? A. Uniqueness of operations B. Corporate profitability C. MRP and MRP II processing D. Industry benchmarks 91 Benchmarking a firm's performance against industry competitors is most valuable because it can reveal: A. a competitor's manufacturing processes. B. a firm's leadership ranking relative to industry peers. C. which processes require improvement. D. that no further improvement is possible. 92 The globalization of a supply chain typically increases uncertainty and: A. production lead time. B. local competition. C. documentation complexity. D. product standardization. 93 Customizing can be an effective warehousing strategy because it allows a company to: A. allocate available storage space to optimize handling costs. B. address trade-offs between space and material handling needs. C. effectively design its inbound and outbound dock areas. D. add value to the product through modification, labeling, and packaging. 94 The strategy to implement supplier relationship management has been developed. The most appropriate next step is to: A. develop criteria for prospective partners. B. develop policies for alliances. C. select initial partners. D. conduct a pilot implementation. 95 When doing international business, a company's total line-haul costs will vary with the: A. weight shipped. B. distance shipped. C. pallets shipped. D. volume shipped. 96 Managing supply chain risks includes which of the following activities? A. Developing alternatives to key suppliers B. Setting aside funds for disruption-recovery efforts C. Charging each supply chain partner a portion of risk cost D. Creating extra inventory to cover disruptions in the supply chain 97 Which of the following ISO standards is used to assist organizations with sustainable development? A. ISO 31000 B. ISO 14001 C. ISO 26000 D. ISO 9001 98 Which of the following statements about the use of bar code labels for product identification in the supply chain is true? A. They have been replaced by radio frequency identification tags. B. They can be read by devices 1 to 3 meters from the item. C. They facilitate the capture of information about the location of items. D. Each of the trading partners must apply a unique label. 99 Which of the following distribution approaches for a low-volume, high-variety product line typically will result in the highest level of customer service and the lowest total distribution costs? A. Direct shipment from plant to customers B. Shipment from a central distribution warehouse C. Shipment through a multi-echelon distribution network D. Outsourcing the distribution function 100 When an importer and manufacturer are operating in a free trade zone, payment of a customs duty is triggered when products are: A. returned. B. assembled. C. stored. D. distributed.

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