Publics Notes for Fall 2024 Public Relations

Summary

These PR notes cover publics in public relations, types of publics, demographics, psychographics, segmenting publics, research, and evaluating public importance. The notes are likely for an undergraduate course.

Full Transcript

**SLIDE 1: PUBLICS IN PUBLIC RELATIONS** - - - - - - - - - - - - - - **SLIDE 2: TYPES OF PUBLICS** - - - - - - - - - - - - - - - **SLIDE 3: DEMOGRAPHIC AND PSYCHOGRAPHIC PROFILES** - - - - - - - - -...

**SLIDE 1: PUBLICS IN PUBLIC RELATIONS** - - - - - - - - - - - - - - **SLIDE 2: TYPES OF PUBLICS** - - - - - - - - - - - - - - - **SLIDE 3: DEMOGRAPHIC AND PSYCHOGRAPHIC PROFILES** - - - - - - - - - **SLIDE 4: SEGMENTING PUBLICS** - - - - - - - - - **SLIDE 5: RESEARCHING PUBLIC SEGMENTS** - - - - - - - - - - - - - - - - **SLIDE 6: EVALUATING PUBLIC IMPORTANCE** - - - - - - - -

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