Media Roadmap PDF
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Uploaded by AppealingAllegory
National University
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Summary
This document provides an overview of the evolution of media, from early methods like cave painting and clay tablets to modern forms like the Internet and wearable technology. It covers various eras of media development and the different types of media.
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5 MEDIA 4 5 ROADMAP 1 1 3 2 2 3 Lesson Objective Lesson Objectives 1. explain how the evolution of media from traditional to new media shaped the values and norms of people...
5 MEDIA 4 5 ROADMAP 1 1 3 2 2 3 Lesson Objective Lesson Objectives 1. explain how the evolution of media from traditional to new media shaped the values and norms of people and society. 2. identify and distinguish the various types of media such as print, broadcast, and new media; and 3. compare how one product/service is presented through different types of media (print, broadcast, and new media). Lesson Agenda Lesson Agenda: Media and its role to society The evolution of media a. Pre-industrial Age (Before 1700s) b. Industrial Age (1700s-1930s) c. Electronic Age (1930s-1980s) d. Information Age (mid 1900s-2000s) Lesson Agenda Lesson Agenda: Media and its role to society The evolution of media a. Pre-industrial Age (Before 1700s) b. Industrial Age (1700s-1930s) c. Electronic Age (1930s-1980s) d. Information Age (mid 1900s-2000s) Rewind with solid fill Lesson Agenda EVOLUTION OF MEDIA A stone with writing on it Description automatically generated PRE-INDUSTRIAL AGE (Before 1700s) people first discovered fire they also were able to develop paper from plants and forge weapons and tools with stone bronze copper and iron Lets’ learn! Lets’ learn! EARLY TIMES Fire was used to cook food and shape stones. CAVE PAINTING (3500 BC) Early man use color pigments to draw on walls, floors and ancient cave. HORN Used to call attention, send message and signals. CLAY TABLET (2400 BC) Used as writing medium in cuneiform. PAPYRUS (2500 BC) First used in Egypt. More efficient to use than clay tablet PRINTING PRESS (220 AD) Uses wood blocks for printing on textiles. INDUSTRIAL ERA (1700s-1930s) People used the power of steam, developed machine tools, established iron production and the manufacturing of various products Let’s learn! Let’s learn! PRINTING PRESS 1 3 (1440) TYPE WRITTER (1800) 2 NEWS PAPER (1640) 4 TELEPHONES (1876) MOTION PICTURE 5 7 (1890) PHONOGRAPH (1870) 6 PHOTOGRAPHY (1830) 8 TELEGRAPH (18th Century) Rewind with solid fill ELECTRONIC AGE (1930s-1980s) The invention of the transistor ushered in the electronic age. People harnessed the power of of transistor. Lets’ learn! Lets’ learn! TRANSISTOR 1 3 (1930) EDSAC (1949) 2 TELEVISION (1941) 4 PROJECTOR (1950) Rewind with solid fill INFORMATION AGE (mid 1900s-2000s) The Internet paved the way for faster communication and the creation of the social network. Lets’ learn! Lets’ learn! INFORMATION AGE LAPTOP INFORMATION AGE SMARTPHONE INFORMATION AGE DIGICAM Rewind with solid fill AMAZING! Caret Right outline MEDIA refers to the different channels, or ways, in which news, entertainment, marketing messages, or other information is spread. Lets’ learn! Lets’ learn! PRINT MEDIA PRINT MEDIA refers to paper publications such as books, newspapers, magazines, journals, newsletters, and other materials BOOK Earliest form of print media that consist of fictional and other information. NEWSPAPER newspaper is a serial publication that provides news and current events that happened the day before. MAGAZINE Is a publication that is set periodically usually released monthly. JOURNAL contains informative articles and provides accurate reports on specific topic, such as medicine. NEWSLETTER Is released by organization or companies for special purposes. BROADCAST MEDIA It refers to programs produced by television network and radio stations and that reach target audiences using airwaves as the transmission medium. RADIO uses waves to carry information. TELEVISON is a mass medium used for transmitting moving images. FILM is also known as movie or motion picture that is shown on screen and creates an illusion of moving images. NEW MEDIA are interactive, incorporate two-way communication and involve some form of computing. This is also called the Internet. Home with solid fill Aperture with solid fill Massive Open Online Courses and Wearable Technology A massive open online course (MOOC) is a model for delivering learning content online to any person who wants to take a course, with no limit on attendance. COURSERA Coursera is home to 2,895 courses that are offered for free. EDX EdX has over 4000 courses to choose from and is known to offer courses that help in building careers. Udemy Udemy has a wide selection of courses – 210,000 in fact! They have new additions to their courses every month Wearable Technology refers to any kind of electronic device designed to be worn on the user’s body. Smart Watches can be synchronized with your phone and are often used for fitness routines to check vital. VR HEADSET is a head-worn gadget which covers the eyes for immersive experience in virtual reality. SMART GLASSES bring the wireless connectivity and imaging from computers and cellphones to the lenses of our glasses. Hearing Aid makes sounds clearer so a person with hearing loss can listen, communicate, and participate better in daily activities.