Persona Creation PDF

CREATING A PERSONA Chelsea and Desire Daisy FACIS Soibooboo  CHECK IN AND START WHO ISTHIS?  WHAT IS A PERSONA An imaginary person representing a particular type of client or customer, considered when designing products and services t...

CREATING A PERSONA Chelsea and Desire Daisy FACIS Soibooboo  CHECK IN AND START WHO ISTHIS?  WHAT IS A PERSONA An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.  IMPORTANCE OF PERSONAS Customer Understanding Targeted Marketing Product Development Personas help marketers gain a deep By defining clear personas, marketers can Personas guide product development by understanding of their target audience's tailor their messaging and content to highlighting the specific features and needs, preferences, behaviors, and pain resonate more effectively with different solutions that different segments of the points. This understanding is crucial for segments of their audience. This ensures market need or desire. This helps in creating effective marketing strategies that communications are relevant and creating products that better meet and messages. engaging. customer needs. Improved Customer/Membership Strategic Efficient Resource Experience Planning Allocation Understanding personas allows Personas provide a framework for By focusing efforts on well-defined businesses to design better strategic decision-making, from personas, businesses can allocate customer journeys, ensuring that marketing campaigns to sales their marketing resources more each touchpoint is optimized for the strategies. They help in prioritizing efficiently, ensuring that time and target audience, leading to improved initiatives based on the potential budget are spent on high-impact customer satisfaction and loyalty. impact on key customer segments. activities.  STEPS TO CREATING A PERSONA Qualitative analysis Socializing the Persona This involves interviews This involves getting the information and outreach into the hands of the people who will use them. Quantitative analysis Drafting the Persona This involves, collecting a list Now that we have a good of customers data required, understanding of who are target and analyzing them audience are, we can now draft a persona  Age: 22 Education: undergraduate Gender: male Family status: 2nd child of a family of 8 Values: hardwork, ambitious, enjoy life Desires: looking for a bigger stage to showcase skills and connect with people BOB  SUMMARY Personas in marketing are detailed profiles of ideal customers based on research and real data. They help businesses understand customer needs, tailor marketing messages, inform product development, enhance customer experiences, guide strategic planning, align team efforts, and allocate resources efficiently. By categorizing personas by demographics, psychographics, behaviors, roles, needs, and geography, companies can create targeted strategies that drive engagement and growth. LCVP COMMENT QUESTIONS? THANK YOU