Materi Persepsi dan Motivasi (PDF)

PERSEPSI & MOTIVASI DLM PERILAKU KESEHATAN Persepsi Proses yang kita gunakan untuk menginterpretasikan data-data sensoris (Lahlry, 1991). Data sensoris sampai kepada kita melalui 5 indra kita. Persepsi : 2 jenis PENGARUH STRUKTURAL ⚪Aspek-aspek fisik rangsangan yang sampai ke k...

PERSEPSI & MOTIVASI DLM PERILAKU KESEHATAN Persepsi Proses yang kita gunakan untuk menginterpretasikan data-data sensoris (Lahlry, 1991). Data sensoris sampai kepada kita melalui 5 indra kita. Persepsi : 2 jenis PENGARUH STRUKTURAL ⚪Aspek-aspek fisik rangsangan yang sampai ke kita PENGARUH FUNGSIONAL ⚪Faktor-faktor psikologis yang mempengaruhi persepsi 🡪 subjektivitas ke dalam proses PERSEPSI Faktor2 yang mempengaruhi persepsi : 1. Faktor eksternal Kontras Perubahan intensitas Repetition Sesuatu yg baru (novelty) Sesuatu yg mjd perhatian orng banyak 2. Faktor internal Pengalaman/pengetahuan Harapan/expectation Kebutuhan Motivasi Emosi Budaya Dalam mempersepsi objek pengamatan, stimulus akan diorganisasikan berdasarkan hukum- hukum pengelompokan Hukum kedekatan (proximity) Hukum kesamaan (similarity) Hukum kesederhanaan (simplicity) Hukum keteraturan bentuk (good figure) Hukum kesinambungan (continuation) Hukum kesempurnaan (law of closure) Hukum kesenasiban (law of common fate) “THEOPPORTUNITYISNO WHERE” Kalau dikelompokkan, kemampuan orang dalam membaca keadaan dapat digolongkan menjadi dua yaitu: Kemampuan membaca Tangible materials (materi yang bisa dilihat dan disentuh) Kemampuan membaca Intangible materials (materi yang tidak kasat mata dan tidak dapat tersentuh) MOTIVASI DEFINISI MOTIVASI Dari Bahasa Latin : “to move” Kekuatan yg menggerakkan kita utk berperilaku ttt. Sekelompok fenomena yg mempengaruhi sifat, kekuatan, & ketetapan tingkah laku manusia (Quinn, 1995) Interaksi antara pelaku dng lingkungannya shg akan meningkatkan, menurunkan atau mempertahankan perilaku (John Elder, et al, 1998)  Beberapa pendekatan dlm mempelajari MOTIVASI 1. Pendekatan Intrinsik 2. Pendekatan Pemuasan Kebutuhan 3. Pendekatan Insentif 4. Pendekatan Arousal 5. Pendekatan Kognitif TEORI MOTIVASI CONTENT THEORY 🡪 Cara untuk menganalisis kebutuhan PROCESS THEORY 🡪 Memahami proses berpikir TEORI MOTIVASI 1. Teori Kepuasan (Content theory) Pengertian dan Model Motivasi Teori hirarki kebutuhan Maslow Teori dua faktor Frederick Herzberg Teori kebutuhan McClelland Alderfer’s ERG theory 2. Teori Motivasi Proses (Process theory) Teori Harapan (Expectancy Theory) Teori Keadilan (Equity Theory) Teori Pengukuhan (Reinforcement Theory)  Teori hirarki kebutuhan Maslow “That people’s needs depend on what they already have. In a sense, then, a satisfied needs isn’t a motivator. Human needs, organized in a hierarchy of importance, are physiological, safety, belongingness, esteem, and self actualization” Source : Gibson  Maslow’s Hierarchy of Needs Self actualization Esteem Social / Belongingness Safety Physiological Source : Stephen P. Robbins  TEORI DUA FAKTOR FREDERICK HERZBERG View that job satisfaction results from the presence of intrinsic motivators and that job dissatisfaction stems from not having extrinsic factors Source : Gibson Traditional and Herzberg Views of Satisfaction- Dissatifaction I. Traditional High job High job dissatisfactio satisfaction n II. Herzberg’s two-factor view Low job High job satisfaction satisfaction (motivator) Low job High job dissatisfactio satisfaction n (hygiene) Source : Gibson  Teori Kebutuhan McClelland Learned Needs Theory Theory that proposes that a person with a strong need will be motivated to use appropriate behaviors to satisfy the need. A person’s needs are learned from the culture of a society Thematis Apperception Test (TAT) Projective test that uses a person’s analysis of picture to evaluate such individual differences as need for achivement, need for power, and need for affiliation Source : Gibson  The theory focus on three needs 1. Need for achievement The drive to excel, to achieve in relation to a set of standards, to strive to succeed 2. Need for power The need to make others behave in a way that they wouldn’t have behaved otherwise 3. Need for affiliation The desire for friendly and close interpersonal relationships Tiga Kebutuhan (motif) Sosial David Mc. Cleland Kebutuan berprestasi (need for achevement) Kebutuhan berkuasa (need for power) Kebutuhan afiliasi (need for affiliation) need for power Mempengaruhi dan mengatur orang lain Senang memberi nasehat Memperhatikan reputasi dan posisi Mengumpulkan objek prestise Aktif berorganisasi Mencari dan mempergunakan informasi untuk mempengaruhi orang lain need for affiliation Menciptakan persahabatan Menyenangi suasana yang kooperatif Tidak senang sendirian Perhatian terhadap orang lebih dari terhadap pekerjaan Menekankan hal-hal yang bisa diterima orang lain Need for achievement Mengungguli orang lain Inovatif Menetapkan sasaran yang moderat Bertanggung jawab Mencari umpan balik Memilih berteman dengan para ahli  Alderfer’s ERG theory Theory developed and tested by Alderfer that categorized needs as existence, related-ness and growth Existence; needs satisfied by such as food, air, water, pay and working conditions Related-ness; needs satisfied by meaningful social and interpersonal relationship Growth; needs satisfied by an individual making creative or productive contributions Source : Gibson  ERG Theory Relationships among Frustration, Importance and Satisfaction of Needs Frustration Importance Satisfaction of growth needs of growth needs of growth needs Frustration Importance Satisfaction of relatedness of relatedness of relatedness needs needs needs Frustration Importance Satisfaction of existence of existence needs of existence needs needs Source : Gibson  A graphic Comparison of Four Content Theories of Motivation Maslow Herzberg Alderfer Mc (need (two factor Clelland hierarchy) theory) The work itself Growth Need for Higher Self-actualization - Responsibility achievemen order Motivators - Advancement needs Esteem t - Growth Achievement Belongingness, Recognition social and love Relatedne Quality of ss Need for Physiological interpersonal power Basic Hygiens relations among needs conditions peers, with supervisor, with subordinates Existence Need for Job security affiliation Working conditions Salary MOTIVASI UTK BERPERILAKU SEHAT Skill deficit 🡪 pelatihan Performance deficit 🡪 reinforcement utk meningkatkan perilaku, sanksi utk menurunkan perilaku PERILAKU SEHAT SULIT ? Dampak tidak cepat Mungkin tidak berdampak thd penyakit, tp hanya mencegah Memotivasi orang sehat lbh sulit drpd memotivasi orang sakit. Lingkungan sangat berpengaruh