mtech-lecture_prelims (1).pdf

Multimedia Technology – Prelims I. Module 1 – Introduction to Multimedia Interactivity Technology Interaction between the user and multimedia The Old Media and New Media system New Media...

Multimedia Technology – Prelims I. Module 1 – Introduction to Multimedia Interactivity Technology Interaction between the user and multimedia The Old Media and New Media system New Media Multimedia System “democratization" of the Multimedia Systems Media Format creation, publishing, distribution and Applications that utilizes heavily multimedia consumption of media content content for its main functions and features The platform offers on-demand access to content anytime, anywhere, on any digital Example: device, allowing interactive user feedback, creative participation, and community commercial/advertisements formation around media content. kiosk briefing trainer Examples: web site games Blogs, text messaging, podcasts, social Categories of Multimedia Systems networks, wikis, virtual worlds, vlogs Linear Active Content Old Media Progresses without any navigation control Used by institutions for conveying for the viewer such as a cinema information presentation One way communication Non-linear Content Examples: Hypermedia content print media, film studios, music studios, Provides user interaction for controlling advertising agencies, radio broadcasting and progress in computer games or self-paced television. computer-based training. Multimedia Characteristics of Multimedia Systems Media and content that uses a combination of different content forms. Information system Uses 2 or more media formats Example: Sometimes interactive Text, audio, still images, animation, video, Commercial/Advertisement interactivity Used for promoting products/services to Multimedia Content/Media Formats target consumers Audio Kiosk acoustic, mechanical, or electrical Standalone information delivery system frequencies corresponding to audible sound about establishments, services, and events waves. available in the location where it is deployed Image Briefing statics visual element of different items or Corporate technical presentation that will be subjects. used a limited number of times Animation Trainer series of images that has gradually or Computer-based training system to learn drastically changing properties to depict an new processes and products illusion of motion Multimedia Technology – Prelims Website Scope of Protection Used for online transactions, 1. Reproduction Right – The reproduction right is communications, socialization, promotion, the right to copy, duplicate, transcribe, or and etc imitate the work in fixed form. 2. Modification Right – The modification right Game (also known as the derivative works right) is artefact of series of interaction between the the right to modify the work to create a new computer and player that triggers different work. player emotions and engagements 3. Distribution Right – The distribution right is the right to distribute copies of the work to the Copyright Issues and Responsibilities for public by sale, rental, lease, or lending. Multimedia 4. Public Performance Right – The public Copyright Law performance right is the right to recite, play, dance, act, or show the work at public place protects the work of authorship or to transmit it to the public. Multimedia: encompasses various forms of 5. Public Display Right – The public display right art, including literary, musical, dramatic, is the right to show a copy of the work directly pantomimes, choreography, visuals, motion or by means of a film, slide, or television pictures, audiovisuals, and sound image at a public place or to transmit it to the recordings. public. Obtaining Copyright Protection How to Avoid Copyright Infringement Copyright protection arises automatically Copyright in print works, musical artistic when an "original" work of works, sound recordings, and multimedia authorship is "fixed" in a tangible medium of products cannot be infringed if the copy or expression communications are done. Registration with the Copyright Office is o with the express permission of the optional but mandatory before filing an copyright owner infringement suit, allowing early eligibility for o under the fair dealing, flexible dealing or attorney's fees and statutory damages in other educational exceptions. future lawsuits. Fair Dealing (Fair Use) Copyright Law o Schools can now use multimedia products for non-commercial teaching Originality purposes if the use is not covered by work is original in the copyright sense if it another exception owes its origin to the author and was not ▪ A special case - you are only using copied from some preexisting work. what you need for educational instruction Fixation ▪ Educational instruction A work is considered "fixed" if it is made encompasses teaching, preparation permanent or stable enough to be for teaching, and preparing perceived, reproduced, or communicated for materials for students for a longer period than a transitory duration. homework or research tasks. ▪ Not for commercial advantage or Example: The Developer's multimedia work uses profit photographs from a photographer, with the ▪ Doesn’t conflict with the normal photographer's permission. The multimedia work's copyright only covers the Developer's exploitation of the copyright material. material ▪ Doesn’t unreasonable prejudice the legitimate interests of the ▪ copyright owner or person licensed by the owner. Multimedia Technology – Prelims Creative Commons Attribution II. Module 2 – Multimedia Design and You are free to: Development Share - copy and redistribute the material in Multimedia Design and Planning Pyramid any medium or format (MuDPy) Adapt - remix, transform, and build upon the material for any purpose, even commercially. Supports systematic planning, design, and Your responsibility is: production of multimedia projects To attribute — You must give appropriate facilitates the creation of meaningful credit, provide a link to the license, and multimedia by exposing the semantic indicate if changes were made. You may do connections between the various aspects so in any reasonable manner, but not in any of multimedia authoring provides a conceptual framework for way that suggests the licensor endorses you understanding and managing the or your use. complexity of the multimedia authoring Not to place additional restrictions — You process by dividing it into five levels. may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Summary Old Media is a media that is used by institutions for conveying information through a centralized and one way communication. New Media is the “democratization" of the creation, publishing, distribution and consumption of media content. Multimedia a media and content that uses a combination of different content forms. Multimedia Content/Media Formats are text, audio (sound), image (graphics), animation, video and interactivity. There are two categories of Multimedia Systems: Linear Active Content and Non- linear Content. Among of the first form of multimedia distribution is done thru postal service Copyright Law protects the work of authorship. Fair Dealing has a list of exceptions in the Copyright Law. Creative Commons License allows users to utilize multimedia work output if attribution to the owner was made and there are no additional restrictions were made to the material. Multimedia Technology – Prelims Should be scheduled within the product development cycle. Delivery and Product Support Keep in touch with user long after the product delivery. Maintenance Consider extensibility of product design to ensure easy and cost-effective updates The Multimedia Project Multimedia Project Core Group Producer Writer Director Programmer Photographer Videographer Voiceover Artists Elements of Multimedia Three components: Graphics (images) Text (Typography) 1.) Producer Sound (Audio) creator of the product. Animation Responsible for managing the budget, Video resources, tools and schedule. 2.) Consumer Multimedia Development Life Cycle Sponsor Define the need, skills of end users and Multimedia Development Process benefit of the product Operational functionality 3.) Product Content of the application Content – form, pics, audio, vids Function – how the product works Concept Validity Technology An idea that sell important for a Structured Multimedia Development commercial product The development of multimedia Technology Dependence applications necessitates a systematic Use of advanced technology and systematic approach to effectively integrate technology with creative thinking Availability of content Multimedia development processes involve content and functionality like other Can we fill the disk with relevant and production methods like book, music, film, useful content? Yes video, and software Tool Selection Need to pick the best tool the production Authoring To simplify the production process Testing Multimedia Technology – Prelims 5.) Diagonal lines – convey action and energy 6.) Thick lines – appear strong 7.) Thin line – weak or delicate 8.) Fuzzy line – softness 9.) Smooth lines – harder surfaces 10.) Repeated lines – can create patterns, textures and even rhythms. Shape Multimedia Project Timing Two dimensional, enclosed areas defined by lines or contrast in color, value, or There are activities that occurs in parallel texture. because they are practical and cost Can be geometric or organic effective Basis for creating visual composition and Developers must understand the structure interconnectedness of various activities and adjust in scheduling and completion Form of these tasks. Three-dimensional objects that volume Sample Projects and depth. Can be realistic or abstract Space Design refers to the area within, around, and between objects. It can be positive (occupied by objects) or negative (empty III. Module 3 – Elements of Design areas) Introduction Use of space can impact the overall balance and visual flow of a design Elements of Design 2-D art creates depth illusions by using color and value to make objects appear Line, Shape, Form, Space, Value, Texture, forward or recede, with clear surface detail and Color appearing closer to the viewer and objects “Grammar” of art overlapping or higher on the picture plane. Principles of Design Value Unity, Variety, Balance, Contrast, Refers to the lightness and darkness of a Emphasis, Pattern, Proportion, Movement, color. and Rhythm Known as shading of an object “Rules” of grammar Texture Elements of Design Refers to the surface quality of an object Fundamental visual component that artists or the visual representation of its tactile use to compose and arrange their work characteristics. Line Rough, smooth, soft, hard, matte, glossy Adds visual interest and can evoke a Marks that have length and direction. sense of touch Straight, curved, vertical, horizontal, o Real texture – achieved through diagonal, or even implied thickly applied paint, glossy glazes, Used to create shapes, define boundaries, and object gluing, creating a tactile lead the eye, and convey movement experience similar to sandpaper, 1.) Straight lines - Directness or clarity woven mat, or animal fur. 2.) Curving lines – gentleness or movement o Implied texture – illusion of texture 3.) Vertical lines – give an artwork strength created by an artist 4.) Horizontal lines – calmness and tranquility Multimedia Technology – Prelims Color IV. Module 4 – Principles of Design Visual perception is the process by which Principles of Design our eyes and brain interpret light Fundamental guidelines and concepts that wavelengths reflected or emitted by artists use to organize and arrange the objects in our environment. elements of a visual composition or piece Can evoke emotions, set moods, and of art create visual harmony or contrast Help create a sense of balance, harmony, Hue, value, and saturation and cohesion in a design Black > wavelengths absorbed White > Wavelengths reflected Balance Refers to the distribution of visual weight in a composition Characteristics of Color Three main types: Hue 1. Symmetrical - elements are mirrored or evenly distributed on refers to the specific name of a color either side of a central axis, creating sense of Value equilibrium - Can create a sense of calmness and formality lightness or darkness of a color. Often depicted on a grayscale Saturation chroma or intensity Purity or vividness of a color Saturated – vibrant and pure Desaturated – more muted or grayed 1.) Primary Colors Used to crate the rest of the colors on the 2. Asymmetrical wheel. - elements with varying visual weights are Red, yellow, blue arranged to achieve balance through contrast 2.) Secondary Colors and harmony Mixed two primary colors together - Small objects near the center may balance Orange, green, violet out large objects, nearer to the middle or large 3.) Intermediate Colors areas of light color or value may balance out Mixed primary and secondary color small darker areas Color Schemes Color harmonies are combinations of colors that work well together in a design Common Types o Monochromatic o Analogous o Complementary o Split-complementary 3. Radial o Triadic - elements radiate outward from a central point o Tetradic - Also symmetrical and often produces a o Neutral graceful rhythm or a sense of turning o Warm and cool Multimedia Technology – Prelims Unity/Harmony The principle that ensures all elements in Rhythm/Repetition a composition work together cohesively. Creates a sense of completeness and Involves creating a sense of movement consistency. and flow within a design by repeating Elements should share a common theme, certain elements or patterns at regular style, or purpose intervals Guide the viewer’s eye through the Contrast composition Add variety and visual excitement - Involves placing elements that are different Types of rhythm from one another in close proximity 1. Regular – follows the same intervals - Helps to create visual interest and draw the over and overs viewer’s attention 2. Alternating – repeating different intervals of more than one element Pattern Repetitions of visual elements in a predictable and organized manner Can add visual interest and structure to a design Emphasis Principle of highlighting a particular element or area within a composition to make it sand out Focal point is where the viewer’s eye is drawn first Movement Is the principle that guides the viewer’s eye through the composition Can be achieved through elements like lines, curves, and directional cues Proportion/Scale Relative size and scale of elements within a composition Maintain appropriate proportions to create a visually pleasing and balanced design. Multimedia Technology – Prelims Hierarchy The organization of elements to indicate their importance or order of importance within a composition Helps viewers understand where to focus their attention and navigate the content Variety Involves introducing diversity and contrast in a design to prevent it from becoming monotonous or repetitive. Adds interest and keeps the viewer engaged Generally accompanies unity in a work of art Artists create variety by including shapes, textures, lines, etc., in many sizes and/or contrasting colors. Summary - Principles of Design are fundamental guidelines and concepts that artists, designers, and creators use to organize and arrange the elements of a visual composition or piece of art. - These principles of design are not rigid rules but rather flexible guidelines that artists and designers use to create visually pleasing and effective compositions. The specific application of these principles can vary depending on the medium (e.g., graphic design, interior design, painting, web design) and the intended message or purpose of the work. - The Principles of Design are Balance Unity/Harmony, Contrast, Emphasis, Proportion/Scale, Hierarchy, and Variety.