MIL Types of media (1).pdf

MEDIA INFORMATION LITERACY TYPES OF MEDIA 1.PRINTING MEDIA - Media consisting paper and ink ex : Newspaper, Magazine, Books, Comic books 2. BROADCAST MEDIA (AUDIO MEDIA) - Media such as radio, television that reach target audiences using airwaves as transmission ex : (AM) Amplitude M...

MEDIA INFORMATION LITERACY TYPES OF MEDIA 1.PRINTING MEDIA - Media consisting paper and ink ex : Newspaper, Magazine, Books, Comic books 2. BROADCAST MEDIA (AUDIO MEDIA) - Media such as radio, television that reach target audiences using airwaves as transmission ex : (AM) Amplitude Modulation and (FM) Frequency modulation 3. FILM/ MOVIES - Are oldest form of motion picture technology capable of capturing lifelike video-style images 4. NEW MEDIA - Content organized and distribution on digital platforms such as the internet SOCIAL MEDIA - forms of electronic communication (such as web sites) through which people create online communities to share information, ideas, personal messages etc New media involves “those digital media that are interactive, incorporate two-way communication, and involve some form of computing,” according to Robert Logan CONTENT - Is the idea that is deliver to the audience (still moving) - News and information ( early years) - Advertisement and written entertainment MEDIA CONVERGENCE - Merging of mass communication outlets - Co- existing of traditional media and new media - Ability to transform different kind of media to digital media - Print, television, radio the internet along with portable and interactive technology FILM - STREAMING APP - SMART FORM MASS MEDIA AND EFFECT MASS MEDIA AND MEDIA EFFECT MASS MEDIA - refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people MEDIA EFFECTS - are the intended or unintended consequences of what the mass media does THIRD - PARTY THEORY - People think they are more immune to media influence than others.  Effective Communication Strategies: - it aids in developing negative perceptions and enhance positive communication outcomes in mass media RECIPROCAL EFFECT - When a person or event gets media attention, it influences the way the person acts or the way the event functions. - Media coverage often increases self consciousness, which affects our actions BOOMERANG EFFECT - refers to media-induced change that is counter to the desired change CULTIVATION THEORY (George Gerbner) - states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world - Is a social scientific theory that explains the long-term effects of media on people who are exposed to it for long periods. - It posits that the messages and themes in the media shape people’s attitudes and beliefs about the world, even if they are aware that the messages are not entirely true or representative of reality. ex : people who watch a lot of crime dramas may come to believe that the world is a more dangerous place than it is, even if they know that the shows are fictional. This can lead to moral panic in society MTRCB (Movie and Television Review and Classification Board) - is the government agency responsible for rating television programs and films in the Philippines TELEVISION CLASSIFICATION RATINGS G - viewers of all ages are admitted PG - viewers below 13 yo must be accompanied by parents or supervising adults SPG MOVIE CLASSIFICATION RATINGS G- viewers of all ages are admitted PG- viewers below 13 yo must be accompanied by parents or supervising adults R-13- only viewers who 13 yo and above R-16- only viewers who 16 yo and above R-18- only viewers who 18 yo and above X- are not suitable for public exhibition AGENDA- SETTING THEORY (Lippmann/ McCombs and Shaw) - process whereby the mass media determine what we think and worry about - public reacts not to actual events but to the pictures in our head, created by media  PROPAGANDA MODEL OF MEDIA CONTROL (Herman & Chomsky ) - The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda PROPAGANDA- ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc. MEDIA AND INFORMATION SOURCES SOURCES OF INFORMATION 1. PRIMARY SOURCE - An original, uninterpreted, or firsthand material created by the person(s) involved in an activity or an event Examples: Artifacts, Diaries and autobiographies, Manuscripts, Music sheets, Song compositions, E-mails, Journals, Periodicals, Artworks, Architecture 2. SECONDARY SOURCE - Information obtained through the analysis, interpretation, and evaluation of primary source materials Examples: Newspaper articles, Literature Reviews, Textbooks, Biographies 3. TERTIARY SOURCE - Involves information that collects, organizes, and summarizes primary and secondary source materials Examples: Encyclopedia, Dictionaries, Guidebooks, Manuals, Directories, Yearbooks INDIGENOUS KNOWLEDGE (LOCAL KNOWLEDGE) – knowledge that is unique to a given culture or society INDIGENOUS MEDIA - A form of media “conceptualized, produced, and circulated by indigenous people as vehicle for communication, specifically for cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty” Examples: Folk tales Folk songs Folk dances - owned, controlled and managed by indigenous peoples in order for them to develop and produce culturally appropriate information in the languages understood by the community Characteristics oral tradition of communication store information in memories information exchange is face to-face information are contain within the border of the community LIBRARY - Its main role is to organize and provide access to information. It is labeled as “steward of good information”. TYPES OF LIBRARY 1.ACADEMIC LIBRARY - It serves colleges and universities. 2. PUBLIC LIBRARY. - It serves cities and towns of all types 3. SCHOOL LIBRARY. It serves students from Kindergarten to Grade 12. 4. SPECIAL LIBRARY- These are in specialized environments, such as hospitals, corporations, museums, the military, private business, and the government. INTERNET - It is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols. SKILLS IN DETERMINING THE RELIABILITY OF INFORMATION ✓ Check the Author ✓ Check the Date of Publication or of update ✓ Check for Citations ✓ Check the Domain or owner of the site/page..com – commercial. edu - educational.mil - military.gov – government.org - nonprofit organization SKILLS IN DETERMINING THE ACCURATE INFORMATION ✓ Look for facts. ✓ Cross-reference with other sources for consistency. ✓ Determine the reason for writing and publishing the information. ✓ Check for advertising. Advertisers may use related information to market their product. EVALUATING INFORMATION by Eastern Kentucky University Libraries based on the work of Paul and Elder ACCURACY- grammatically correct AUTHOR - who created the content CURRENCY - updated frequently FAIRNESS - presenting all sides of an issue RELEVANCE - relevant to your topic or research