MIL NOTES.docx

**COMMUNICATION AND THE MEDIA** =============================== +-----------------------------------------------------------------------+ | ### **COMMUNICATION** | +-----------------------------------------------------------------------+ - - -...

**COMMUNICATION AND THE MEDIA** =============================== +-----------------------------------------------------------------------+ | ### **COMMUNICATION** | +-----------------------------------------------------------------------+ - - - - +-----------------------------------------------------------------------+ | ### **TYPES OF COMMUNICATION** | +-----------------------------------------------------------------------+ +-----------------------------------------------------------------------+ | ### **VERBAL COMMUNICATION** | +-----------------------------------------------------------------------+ - A. - - B. - - +-----------------------------------------------------------------------+ | ### **NONVERBAL COMMUNICATION** | +-----------------------------------------------------------------------+ - - +-----------------------------------------------------------------------+ | ### **PARTS OF COMMUNICATION** | +-----------------------------------------------------------------------+ - - - - - - - +-----------------------------------------------------------------------+ | **COMMUNICATION PROCESSES** | | =========================== | +-----------------------------------------------------------------------+ 1. - - - 2.  - - - - 3. - - - 4.  - - - - 5. - - - - - - +-----------------------------------------------------------------------+ | **THE SIMILARITIES AND DIFFERENCES BETWEEN AND AMONG MEDIA, INFORMATI | | ON, AND TECHNOLOGY LITERACY** | | ===================================================================== | | ============================= | +-----------------------------------------------------------------------+ +-----------------------------------------------------------------------+ | ### **LITERACY** | +-----------------------------------------------------------------------+ - **MEDIA LITERACY** - - - - **INFORMATION LITERACY** - - - **TECHNOLOGY LITERACY** - - +-----------------------------------------------------------------------+ | **INFORMATION LITERACY** | | ======================== | +-----------------------------------------------------------------------+ **INFORMATION** - **INFORMATION LITERACY** - - +-----------------------------------------------------------------------+ | ### **To become information literate, we must go through the followin | | g stages:** | +-----------------------------------------------------------------------+ 1. 2. 3. 4. 5. 6. 7. +-----------------------------------------------------------------------+ | ### **Purpose of the questions that help in gathering information:** | +-----------------------------------------------------------------------+ +-----------------------------------------------------------------------+ | **HOW CAN WE BE A RESPONSIBLE MEDIA INFORMATION USER?** | | ======================================================= | +-----------------------------------------------------------------------+ 1. 2. 3. 4. 5. +-----------------------------------------------------------------------+ | **COMPUTER-MEDIATED COMMUNICATION** | | =================================== | +-----------------------------------------------------------------------+ - - - +-----------------------------------------------------------------------+ | ### **In dealing with computer-mediated communication always remember | | the following:** | +-----------------------------------------------------------------------+ - - - - - - - - - - - - +-----------------------------------------------------------------------+ | **THE EVOLUTION OF MEDIA FROM TRADIOTIONAL TO NEW MEDIA** | | ========================================================= | +-----------------------------------------------------------------------+ +-----------------------------------------------------------------------+ | ### **Pre-Industrial Age (Before 1700)** | +-----------------------------------------------------------------------+ - - +-----------------------------------------------------------------------+ | ### **Industrial Age (17005 to 19305)** | +-----------------------------------------------------------------------+ - - +-----------------------------------------------------------------------+ | ### **Electronic Age (1930s-1980s)** | +-----------------------------------------------------------------------+ - - +-----------------------------------------------------------------------+ | ### **New (Digital) Age (1900s-2000s)** | +-----------------------------------------------------------------------+ - - +-----------------------------------------------------------------------+ | **FUNCTIONS OF COMMUNICATION AND MEDIA** | | ======================================== | +-----------------------------------------------------------------------+ **Inform Citizens of what is happening (Monitoring Function)** - - **Educate the audience (meaning and significance of facts)** - - **Provide a platform for public discourse (public opinion and expression of dissent)** - **"Watchdog" role of journalism** - - **Channel for advocacy for political viewpoints** - +-----------------------------------------------------------------------+ | **TYPES OF MEDIA** | | ================== | +-----------------------------------------------------------------------+ +-----------------------------------------------------------------------+ | ### **PRINT MEDIA** | +-----------------------------------------------------------------------+ - - - - - +-----------------------------------------------------------------------+ | ### **BROADCAST MEDIA** | +-----------------------------------------------------------------------+ - - - - - +-----------------------------------------------------------------------+ | ### **NEW (ONLINE) MEDIA** | +-----------------------------------------------------------------------+ - - - - +-----------------------------------------------------------------------+ | **MEDIA CONVERGENCE** | | ===================== | +-----------------------------------------------------------------------+ - - - - - +-----------------------------------------------------------------------+ | **INFORMATION NEEDS** | | ===================== | +-----------------------------------------------------------------------+ - - +-----------------------------------------------------------------------+ | ### **DIFFERENT SOURCES OF INFORMATION** | +-----------------------------------------------------------------------+ - - - - - - - - - - +-----------------------------------------------------------------------+ | ### **INDIGENOUS KNOWLEDGE AND INDIGENOUS MEDIA** | +-----------------------------------------------------------------------+ - ### **INDIGENOUS KNOWLEDGE** - - - - - ### **INDIGENOUS MEDIA** - - - - - +-----------------------------------------------------------------------+ | ### **EVALUATING YOUR INFORMATION SOURCES** | +-----------------------------------------------------------------------+ - ### **Fairness** - content is balanced and presents multiple POVs. - - - - +-----------------------------------------------------------------------+ | ### **SKILLS IN DETERMINING ACCURATE INFORMATION** | +-----------------------------------------------------------------------+ - - - - +-----------------------------------------------------------------------+ | **THE MEDIA AND INFORMATION LANGUAGES:** | | ======================================== | | | | **CODES, CONVENTIONS AND MESSAGES** | | =================================== | +-----------------------------------------------------------------------+ **LANGUAGE** - **MEDIA LANGUAGES** - - +-----------------------------------------------------------------------+ | ### **DIFFERENTIATING MEDIA MESSAGES THROUGH GENRE** | +-----------------------------------------------------------------------+ - - - - +-----------------------------------------------------------------------+ | ### **TYPES OF CODES** | +-----------------------------------------------------------------------+ - - - +-----------------------------------------------------------------------+ | ### **REMEMBER** | +-----------------------------------------------------------------------+ - - - **FAKE NEWS** - - - +-----------------------------------------------------------------------+ | ### **EXAMPLES OF FAKE NEWS** | +-----------------------------------------------------------------------+ a. b. c. d. e. +-----------------------------------------------------------------------+ | ### **HOW IS FAKE NEWS SPREAD?** | +-----------------------------------------------------------------------+ - - - 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