Midterm Lecture 4 Exam Notes
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This lecture provides an overview of the role of culture in social movements, emphasizing the concept of collective identity and various framing techniques. It explores the three functions of framing within social movements, including diagnostic framing, prognostic framing, and motivational framing, and how these relate to master frames. The critique of the cultural approach within social movements is also discussed, and the connection of frames and resource mobilization is touched upon.
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**Midterm: Lecture 4 -- exam notes** Role of culture in social movements: [interpretation matters]. - Activists interpret their situation and their perception of what is worthy, contain their capacity to act and their tactic: identity and framing. Collective identity - An individuals...
**Midterm: Lecture 4 -- exam notes** Role of culture in social movements: [interpretation matters]. - Activists interpret their situation and their perception of what is worthy, contain their capacity to act and their tactic: identity and framing. Collective identity - An individuals cognitive, moral, and emotional connection with a broader community. - Collective identity describes what makes people a "category": a bundle of traits that we believe make us unique - [Perception of shared relation]: imagined communities (personal identify is different -- more authentic. A collective identify needs a common denominator) Emergence of collective identities - Previously: identity = "interests" gaining access to political power - Identities derive from: historical/natural/exclusion-based construction - "working class", "black", "homosexual" - Culture: identity models stemming from social, economic and political relations (creates solidarity, feeling of trust, etc.) - Politically determined - Networks as facilitators of the creation of mobilizing identities - Esp. in repressive regimes, e.g. literary circles in Eastern Europe - "Free space" isolated from others, such as the kitchen or church - Occurs sometimes only during protest events, "moral shocks" (pictures, videos, etc) can mobilize people who do not know each other - Organizers use creativity in inventing new identities to sustain solidarity and commitment Identity as incentive for social movements - Collective identity helps solve the free rider problem (individuals motivations align with the movement's goals -- shared sense of purpose) - Solidaristic behavior is something you expect from others (loyalty, respect, etc) motivates to protest - Decision-making reflects expression rather than strategic logic - Making identity claims can be seen as a protest strategy **Framing** - [Portraying and applying images to perceive the world in a certain way.] - Help sort out information (what we do is "good" and what they do is "wrong") - Frame analysis emphasizes the meaning of conflicts and events (facilitates mobilization -- e.g. Floyd murder) **3 functions of framing** 1. **Diagnostic framing:** a. Phenomenon is converted into a social problem (no longer an individual responsibility or a result of "natural factors") b. Identification of those responsible for the situation (e.g. injustice frame) c. Diagnosing a problem helps to identify the actors who have opinions on it d. Example: environmental movement, anti-nuclear movement, weather extreme (e.g. Hurricane Milton) e. Often the messages are short and clear, e.g. "our house is on fire" and "there is not a housing crisis, there is an immigration crisis" 2. **Prognostic framing** f. Involves seeking solutions, ways of regulating relationships between groups, and new articulations of consensus (e.g. agency frame) g. Example: anti-capitalism, full rights for immigrants 3. **Motivational framing** h. Actors need to be convinced (intuitively and rationally) i. Frames need to link the individual sphere with the collective experiences j. Frames need to show the relevance of a problem to individual life experience k. Strongly related to identity building (e.g. identity frame) l. Examples: "we are all Palestinians", "yes we can" (Obama), "no more apathy! we must act now!" **Master Frames** - Collects all frames in a specific historical and political context - Different dominant visions of the world in different periods ([dominant interpretative frames]) - It affects the discourse of social movements, they need to adjust their "individual" frames to master frames - "Class conflict" vs. "Return to democracy" - different frames for the same struggle emerge. Frames are successful when: - Messages are coherent and from credible sources - Frames are salient and refer to meaningful, important aspects of life - Should resonate with a broader cultural context - "Frame alignment" between movement activists and the people they tend to mobilize: values and goals should be congruent **Criticism of the cultural approach** - The relationship between values and action is not empirically valid - Potential activists' commitment to values of freedom and equality is a poor predictor of actual participation - People with similar values in different contexts act differently - Frames are changing and evolve, so they are not a reliable predictor of protesting (risk of ad hoc explanations) - Frames/narratives are a particular kind of resource (so they could be part of the Resource Mobilization approach) - Emotional dimension is largely missing (e.g. anger, fear, hope, satisfaction).