Media Terminology (Public Relations) Final 2 PDF

20/10/2024 Communication: Is an exchange of facts, ideas, opinions, or emotions by two or more persons. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬.‫ﺗﺑﺎﺩﻝ ﺍﻟﺣﻘﺎﺋﻖ ﻭﺍﻷﻫﺩﺍﻑ ﻭﺍﻵﺭﺍء ﻭﻛﺫﻟﻙ ﺍﻟﻌﻭﺍﻁﻑ ﺑﻳﻥ ﺷﺧﺻﻳﻥ ﺃﻭ ﺃﻛﺛﺭ‬ 20/10/2024 Creatio...

20/10/2024 Communication: Is an exchange of facts, ideas, opinions, or emotions by two or more persons. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬.‫ﺗﺑﺎﺩﻝ ﺍﻟﺣﻘﺎﺋﻖ ﻭﺍﻷﻫﺩﺍﻑ ﻭﺍﻵﺭﺍء ﻭﻛﺫﻟﻙ ﺍﻟﻌﻭﺍﻁﻑ ﺑﻳﻥ ﺷﺧﺻﻳﻥ ﺃﻭ ﺃﻛﺛﺭ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 13 (2) Verbale Communication 14 Creation by: Zuhair Jafar Hawsawi 20/10/2024 7  20/10/2024 Verbale Communication: The sender uses phrases, which the recipient knows and understands. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬ ‫ﻳﺳﺗﺧﺩﻡ ﺍﻟﻣﺭﺳﻝ ﻋﺑﺎﺭﺍﺕ ﺗﺭﺳﻝ ﺍﻟﻰ ﺍﻟﻣﺳﺗﻘﺑﻝ ﺑﺣﻳﺙ ﻳﻌﺭﻓﻬﺎ ﻭﻳﻔﻬﻣﻬﺎ‬.‫ﻛﻭﻧﻬﺎ ﻣﻧﻁﻭﻗﺔ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 15 (3) Non-Verbale Communication 16 Creation by: Zuhair Jafar Hawsawi 20/10/2024 8  20/10/2024 Non-Verbale Communication: People communicate their messages by movements, gestures, physical expressions, or voice alterations. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬ ‫ﺗﻭﺍﺻﻝ ﺍﻟﻧﺎﺱ ﻋﺑﺭ ﺍﻟﺣﺭﻛﺎﺕ ﻭ ﺍﻻﻣﺎءﺍﺕ ﻭﺍﻟﺗﻌﺑﻳﺭﺍﺕ ﺍﻟﺟﺳﺩﻳﺔ ﺃﻭ ﺍﻟﺗﻐﻳﻳﺭﺍﺕ‬.‫ﺍﻟﺻﻭﺗﻳﺔ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 17 (4) Sender 18 Creation by: Zuhair Jafar Hawsawi 20/10/2024 9  20/10/2024 Sender: It is the transfer of knowledge, experiences, and abilities to the recipient. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬.‫ﻫﻭ ﻧﻘﻝ ﺍﻟﻣﻌﺭﻓﺔ ﻭﺍﻟﺧﺑﺭﺍﺕ ﻭﻛﺫﻟﻙ ﺍﻟﻘﺩﺭﺍﺕ ﺍﻟﻰ ﺍﻟﻣﺗﻠﻘﻲ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 19 (5) Message 20 Creation by: Zuhair Jafar Hawsawi 20/10/2024 10  20/10/2024 Message: It is considered as a translation of the meanings, concepts, and attitudes of the sender, which appear through certain symbol combinations. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬ ‫ﻫﻭ ﺗﺭﺟﻣﺔ ﻣﻌﺎﻧﻲ ﻭﻣﻔﺎﻫﻳﻡ ﻭﻣﻭﺍﻗﻑ ﺍﻟﻣﺭﺳﻝ ﺍﻟﺗﻲ ﺗﻅﻬﺭ ﻣﻥ ﺧﻼﻝ‬.‫ﻣﺟﻣﻭﻋﺎﺕ ﺭﻣﺯﻳﺔ ﻣﻌﻳﻧﺔ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 21 (6) Medium/ channel 22 Creation by: Zuhair Jafar Hawsawi 20/10/2024 11  20/10/2024 Medium/ channel: It is considered as the mediator who carries the message to the recipient and then addresses its senses. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬.‫ﻫﻭ ﺍﻟﻭﺳﻳﻁ ﺃﻭ ﺍﻟﻭﺳﻳﻠﺔ ﺍﻟﺗﻲ ﺗﺣﻣﻝ ﺍﻟﺭﺳﺎﻟﺔ ﺍﻟﻰ ﺍﻟﻣﺳﺗﻘﺑﻝ ﻭﺗﺧﺎﻁﺏ ﺣﻭﺍﺳﻪ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 23 (7) Receiver 24 Creation by: Zuhair Jafar Hawsawi 20/10/2024 12  20/10/2024 Receiver: It is the target that gets the message and starts decoding the symbols to understand what the sender meant. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬.‫ﻫﻭ ﺍﻟﻬﺩﻑ ﺍﻟﺫﻱ ﻳﺣﺻﻝ ﻋﻠﻰ ﺍﻟﺭﺳﺎﻟﺔ ﻭﻳﻔﻙ ﺍﻟﺭﻣﻭﺯ ﻟﻔﻬﻡ ﻣﺎ ﻳﻌﻧﻳﻪ ﺍﻟﻣﺭﺳﻝ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 25 (8) Feedback 26 Creation by: Zuhair Jafar Hawsawi 20/10/2024 13  20/10/2024 Feedback: This indicates that the message was received and understood. And then the receiver responds with an exact reaction. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬.‫ﻳﺷﻳﺭ ﺇﻟﻰ ﺃﻧﻪ ﺗﻡ ﺍﺳﺗﻼﻡ ﺍﻟﺭﺳﺎﻟﺔ ﻭﻓﻬﻣﻬﺎ ﺛﻡ ﻳﺟﻳﺏ ﻋﻠﻳﻬﺎ ﺍﻟﻣﺗﻠﻘﻲ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 27 (9) Self-Communication 28 Creation by: Zuhair Jafar Hawsawi 20/10/2024 14  20/10/2024 Self-Communication: It is the communication happening inside of an individual. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬.‫ﻫﻭ ﺍﻟﺗﻭﺍﺻﻝ ﺍﻟﺫﻱ ﻳﺣﺩﺙ ﺩﺍﺧﻝ ﺍﻟﻔﺭﺩ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 29 (10) Personal Communication 30 Creation by: Zuhair Jafar Hawsawi 20/10/2024 15  20/10/2024 Personal Communication: It is the line of communication that goes on between two or more people and shows how they interact with each other. :‫ﺍﻟﺗﻌﺭﻳﻑ ﺑﺎﻟﻌﺭﺑﻲ‬ ‫ﻫﻭ ﺧﻁ ﺍﻻﺗﺻﺎﻝ ﺑﻳﻥ ﺷﺧﺻﻳﻥ ﺃﻭ ﺃﻛﺛﺭ ﻭﻳﻅﻬﺭ ﺗﻔﺎﻋﻠﻬﻡ ﻣﻊ ﺑﻌﺿﻬﻡ ﺍﻟﺑﻌﺽ‬ 20/10/2024 Creation by: Zuhair Jafar Hawsawi 31 32 Creation by: Zuhair Jafar Hawsawi 20/10/2024 16  20/10/2024 Community Communication: The message is delivered by one person to a large number of people. This kind of communication is formal and clear, and the listeners usually can't talk over the speaker. If they are happy, they can only shake their heads or applaud. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 35 (12) Mass communication 36 Creation by: Zuhair Jafar Hawsawi 20/10/2024 18  20/10/2024 Mass Communication: "The process whereby media companies make and send messages to the large audience, as well as the process by which people search for, use, and consume those messages. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 37 (13) Propaganda 38 Creation by: Zuhair Jafar Hawsawi 20/10/2024 19  20/10/2024 Propaganda: Information, ideas, opinions, or images, which often only show one side of an argument, that are broadcast, published, or spread in some other way to influence the public's mindset. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 39 (14) The Media 40 Creation by: Zuhair Jafar Hawsawi 20/10/2024 20  20/10/2024 The Media: It is the method that delivers news and information to the public via television, newspaper, or radio whether correct or incorrect. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 41 (15) Education 42 Creation by: Zuhair Jafar Hawsawi 20/10/2024 21  20/10/2024 Education: The process of teaching or learning, particularly at a school or college, or the knowledge gained through this. Education has the ability to instil thoughts, principles, and opinions in the minds of the nation. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 43 (16) Advertisement 44 Creation by: Zuhair Jafar Hawsawi 20/10/2024 22  20/10/2024 Advertisement: A photograph, short video, music, or other work that attempts to persuade people to purchase a product or service. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 45 (17) Public Relations (PR) 46 Creation by: Zuhair Jafar Hawsawi 20/10/2024 23  20/10/2024 Public Relations (PR) : (1) The Chartered Institute of PR (CIPR) argues that "public relations is all about reputation: what you do, what you say, and what others say about you.” 20/10/2024 Creation by: Zuhair Jafar Hawsawi 47 Public Relations (PR) : (2) The activity of keeping good relationships between an organisation and the general public. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 48 24  20/10/2024 PR tools 49 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Public Relations Tools: Audio and visual presentations. Annual reports. Press Release. Brochures. Magazines. Newsletters. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 50 25  20/10/2024 (18) Cultural communication 51 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Cultural Communication: Is the practice and study of how various cultures communicate verbally and non-verbally within their communities. Also can be Intercultural communication and cross-cultural communication. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 52 26  20/10/2024 (19) Crisis 53 Creation by: Zuhair Jafar Hawsawi 20/10/2024 The concept of the crisis Crisis is something that will happen to every business at some point. It can be simple and easy to fix, or it can be hard and take a lot of effort to resolve or mitigate its damage. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 54 27  20/10/2024 (20) Aggravation 57 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Aggravation: Raising and amplifying matters in the press release in order to get the public's attention. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 58 29  20/10/2024 (21) External News 59 Creation by: Zuhair Jafar Hawsawi 20/10/2024 External News: It is news that happens outside of the location where the newspaper is published. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 60 30  20/10/2024 (22) Internal News 61 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Internal News: It is news that happens inside of the location where the newspaper is published. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 62 31  20/10/2024 (23) Unexpected News 63 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Unexpected News: It is news that the journalist is unknowing of, does not anticipate to happen, and takes surprised about it. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 64 32  20/10/2024 (24) Expected News 65 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Expected News: It's news that the journalist is aware of in advance, including where it will happen and when. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 66 33  20/10/2024 (25) Instrument 67 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Instrument: It is a term used by any organisation, including political journalism and professional groups, as a reference to some media tools. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 68 34  20/10/2024 (26) Radio 69 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Radio: The method of broadcasting audio programming for the general public to hear. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 70 35  20/10/2024 (27) Archive 71 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Archive: A computer file used to store electronic information or documents that you no longer need to use regularly. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 72 36  20/10/2024 (28) Referendum 73 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Referendum: A vote in which all citizens of a country or area are requested to join in, or decide on a significant political or social matter 20/10/2024 Creation by: Zuhair Jafar Hawsawi 74 37  20/10/2024 (29) Questionnaire 75 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Questionnaire: A list of questions that several people are asked so that information can be collected about something. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 76 38  20/10/2024 (30) Press Method 79 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Press Method: ‫ﺍﻷﺳﻠﻭﺏ ﺍﻟﺻﺣﻔﻲ‬ It is the way of writing that indicates whether the material is related to science or art. The writer is often identified by their own journalistic style. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 80 40  20/10/2024 (31) Rumour 81 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Rumour: an interesting story or piece of news that may or may not be true, that spreads quickly from person to person. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 82 41  20/10/2024 (32) New Media 83 Creation by: Zuhair Jafar Hawsawi 20/10/2024 New Media: Products and services that give information or entertainment via computers or the internet, instead of traditional methods such as television and newspapers: 20/10/2024 Creation by: Zuhair Jafar Hawsawi 84 42  20/10/2024 (33) Satellites 85 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Satellites: ‫ﺍﻷﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ‬ A device sent up into space to travel around the earth, used for collecting information or communicating by radio, television, etc. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 86 43  20/10/2024 (34) Persuasion 87 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Persuasion: ‫ﺍﻻﻗﻧﺎﻉ‬ It is written, spoken, or visual communication aiming to affect the attitudes, beliefs, and behaviour of the recipient. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 88 44  20/10/2024 (35) First-Impression 89 Creation by: Zuhair Jafar Hawsawi 20/10/2024 First-Impression: It is the first opinion a person has of another individual based on their look, behaviour, or feelings. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 90 45  20/10/2024 (36) Real-Time 91 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Real-Time: ‫ﺍﻵﻧﻳﺔ‬ It means keeping up with events in the moment or considering the timeline between the sharing of news and its appearance. Because news might rapidly change. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 92 46  20/10/2024 (37) Important 93 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Important: It is anything that is essential or of significant worth in the news. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 94 47  20/10/2024 (38) Webcast 95 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Webcast: A broadcast that is done via the internet and features a large audience. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 96 48  20/10/2024 (39) Alternative 97 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Alternative: ‫ﺑﺩﻳﻝ‬ It is one or more options that are available as another possibilities. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 98 49  20/10/2024 (40) Defence Programs 99 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Defence Programmes: ‫ﺍﻟﺑﺭﺍﻣﺞ ﺍﻟﺩﻓﺎﻋﻳﺔ‬ It is also known as preventive programmes since they are ready to handle any events or circumstances that the organisation might face. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 100 50  20/10/2024 (41) Environment 101 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Environment: It is a collection of external elements that depend on a number of factors (resources, needs, and social perception). 20/10/2024 Creation by: Zuhair Jafar Hawsawi 102 51  20/10/2024 (42) Effects 103 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Effects: ‫ﺗﺄﺛﻳﺭﺍﺕ‬ The result of a specific impact, such as behaviour or thinking, caused by exposure to different media 20/10/2024 Creation by: Zuhair Jafar Hawsawi 104 52  20/10/2024 (43) Social Investigation 105 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Social Investigation: A kind of journalism inquiry that addresses social issues, clubs, and community members; the most significant issues are those related to housing, food, prices, unemployment, women's rights, and other problems. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 106 53  20/10/2024 (44) Conversion 107 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Conversion: ‫ﺗﺣﻭﻳﻝ‬ It is a propaganda technique focused on shifting the public's attention away from particular things that lead their minds and thoughts towards other, equally significant topics for journalism to achieve its goals. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 108 54  20/10/2024 (45) Journalism 111 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Journalism: The work of collecting, writing, and publishing news stories and articles in newspapers and magazines or broadcasting them on the radio and television. Creation by: Zuhair Jafar Hawsawi 112 56  20/10/2024 (46) Investigations 113 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Investigation: The act of carefully evaluating a crime, issue, statement, etc. in order discover the truth. Creation by: Zuhair Jafar Hawsawi 114 57  20/10/2024 (47) Analysis 115 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Analysis: The process of studying or examining something in an organized way to learn more about it, or a particular study of something. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 116 58  20/10/2024 (48) Planning 117 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Planning: The process of organising activities or events so that they are successful or happen on schedule. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 118 59  20/10/2024 (49) Promotion 119 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Promotion: It conveys information in many different kinds of methods that attract the attention of the audience. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 120 60  20/10/2024 (50) Interaction 121 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Interaction: ‫ﺗﻔﺎﻋﻝ‬ A situation in which two or more individuals or things engage with or respond to one another. As an example, consider the comments written on social media. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 122 61  20/10/2024 (51) Celebrities 123 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Celebrity: Someone who is famous, especially in the entertainment business. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 124 62  20/10/2024 (52) Digital PR 125 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Digital PR: Programs and web services that allow sharing and communication of materials, photos, videos, ideas, and opinions. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 126 63  20/10/2024 (53) Gazette 127 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Gazette: A newspaper published by an official organization. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 128 64  20/10/2024 (54) Revolution 129 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Revolution: A change in the way a country is governed, usually to a different political system and often using violence or war. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 130 65  20/10/2024 (55) Territory 131 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Territory: (An area of) land, or sometimes sea, that is seen as belonging to or related with a specific country or individual. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 132 66  20/10/2024 (56) Media Campaign 133 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Media Campaign: A planned series of newspaper articles, television interviews, etc. that are intended to achieve a specific goal. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 134 67  20/10/2024 (57) Intelligence 135 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Intelligence: The ability to learn, understand, and from rational judgements or opinions. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 136 68  20/10/2024 (58) Public Opinion 137 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Public Opinion: A collection of the individual thoughts, feelings, and beliefs that most of an audience has about a specific topic. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 138 69  20/10/2024 (59) Freelancer 139 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Freelancer: An individual who does specific duties for various organisations without being employed by any one of these companies. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 140 70  20/10/2024 (60) Documentation 141 Creation by: Zuhair Jafar Hawsawi 20/10/2024 Documentation: - Official papers or written materials used as evidence. - A method of gathering information about a specific topic. 20/10/2024 Creation by: Zuhair Jafar Hawsawi 142 71