Module 1 Media and Media Literacy PDF

Module 1 Media and Media Literacy The Changing Communication and Media Landscape Communication is a process of transferring a message from a source to a receiver through a channel, with expected responses or feedback. The element medium is seen as an object or means to transfer messages. Th...

Module 1 Media and Media Literacy The Changing Communication and Media Landscape Communication is a process of transferring a message from a source to a receiver through a channel, with expected responses or feedback. The element medium is seen as an object or means to transfer messages. The Changing Communication and Media Landscape Media refers to newspapers, radio, and TV, where information is distributed to the masses. The Changing Communication and Media Landscape Marshall McLuhan is known for his adage, “the medium is the message” For example, a teleserye would no longer be considered as such without the context that it is broadcasted through TV.  The Changing Communication and Media Landscape With the advent of content platforms such as Netflix or iFlix, where all episodes are uploaded in one go. The anticipation of waiting another day or week for the next episode has been removed. You can also pause, jump scenes, and even watch later as you feel necessary. The viewing experience has completely changed. Types Of Mass Media Tribal Age Communication is mainly performed through face-to-face interactions. Here, hearing sounds become the dominant receptor. This means that people can communicate by hearing sounds that are produced by each other. Types Of Mass Media Literate Age When the phonetic alphabet was discovered this age started. This is also considered as the visual era because it was important for people to see the written word and be able to understand it. Types Of Mass Media Print Age Came due to the invention of the printing press. Around this time, the sense of sight was further heightened due to the publication of more books, newspapers, and other references. Types Of Mass Media Print Age This is called the Gutenberg Revolution, named after Johannes Gutenberg, inventor of moveable metal that started the printing press for mass production. Types of mass media Electronic Age This started with the invention of the telegraph. The print and electronic age paved the way for the rise of traditional media forms such as the following ⮚ Broadcast media, primarily radio and TV Types Of Mass Media Electronic Age ⮚ Print media, which includes newspaper tabloids and broadsheets magazines of various genres, books, and other printed materials that provide information, entertainment, and persuasive messages  Types Of Mass Media Digital Age This age occurs with specialized electronic tribes with diverse beliefs and values interacting within a vast space of interconnectedness. Here are some of the following : ⮚ Websites, blogs, emails, social media, podcasts, streaming sites, VR and Augmented Reality Media Production, Consumption, and Representation Production: Media production involves creating content through various methods like writing, filming, and recording. This process encompasses everything from script development to editing and final output, aiming to deliver a specific message or story to the audience Media Production, Consumption, and Representation Consumption: Media consumption refers to how audiences access and engage with media content through various platforms, such as TV, social media, and streaming services. It shapes how information is perceived and interpreted by the public. Media Production, Consumption, and Representation Representation: Media representation focuses on how different groups, identities, and issues are portrayed in media. It influences public perception and societal attitudes, highlighting the importance of diversity and accuracy in media portrayals. The Value of Media Literacy Media literacy as “the ability to Livingstone access, analyze, evaluate and (2004) create messages across a variety of contexts. 7 competencies of media literacy: 1.) Using media technologies toward Ciurel effective access, storage, retrieval, and (2016) sharing of content to meet individual and community needs and interests The Value of Media Literacy 2.) Gaining access to and making informed choices about a wide Ciurel (2016) range of media forms and content from different cultural and institutional forms 3.) Understanding how and why Ciurel (2016) media content is prouced The Value of Media Literacy 4.) Analyzing critically the techniques, languages, and Ciurel (2016) conventions used by the media as well as the messages they convey 5.) Using media creatively to Ciurel (2016) express and communicate ideas, information, and opinions The Value of Media Literacy 6.) Identifying, avoiding, and/or challenging media content and Ciurel (2016) services that may be unsolicited, offensive or harmful 7.) Making effective use of Ciurel (2016) media in exercising democratic rights and civic responsibilities What is Framing ? This concept concerns how media focuses attention on certain events based on what can be seen in the four-cornered frame of broadcast. ASSESSMENT Formative Assessment (Recitation (Q&A): Recitation (Q&A):  Thanks! Do you have any questions? CREDITS: This presentation template was created by Slidesgo, and includes icons by Flaticon, infographics & images by Freepik and content by Eliana Delacour Please keep this slide for attribution