MDC Unit 4 Business Execution PDF

# MDC ## Unit 4 Business Execution ### Intellectual Properties (IP) [Intangible Asset] - Intellectual Property is an intangible asset that includes creations of human intellect. - IPR - Intellectual Property Rights which are legally awarded ownership rights to the inventors. ### JPR #### Trad...

# MDC ## Unit 4 Business Execution ### Intellectual Properties (IP) [Intangible Asset] - Intellectual Property is an intangible asset that includes creations of human intellect. - IPR - Intellectual Property Rights which are legally awarded ownership rights to the inventors. ### JPR #### Trademark - Trademark is a brand element which distinguishes your good and services from the competition. It includes: - Logo: Apple - Word Mark. Samsung - Tagline: I'm loving it. (McDonald's) - Slogan/Jingle: Amul doodh peete hain India. - Colours: Yellow in McDonald's - Sounds: Netflix (To download) - Gestures: Vimal - Hologram: *Very recent!* - Animations: Red Bull - Shapes: Pringles - Rights: Exclusive right to use the mark and prevent anyone from using it without permission. It also gives the owner the right to license, assign, and sell the market right in return of some compensation. - Validity: 10 years which can be made perpetual as long as renewed every 10 years. Should be applied separately in every code country in which protection is required by the market in. - Symbols: - R - Registered Trademark - TM - Unregistered Trademark (Process) - SM - Unregistered Service Trademark #### Copyright - Protection is automatically granted to the author for their original creative or intellectual work. - Work: Books, literature, dramatic & musical work, cinematography, drawing, painting, architecture, maps, etc. - Rights: To distribute copies or phonorecords of the work to the public by sale or other transfer of ownership. To perform the work publicly in person, or lending and audio transmission. - Validity: Registration not mandatory but recommended by. Valid through the lifetime of the author and 60 years after his/her death. Owner has protection in most countries. ### Formite of Copyright - Copyright © 2017 Jane Doe. ### Patent - Patent means an innovator obtaining protection for their new invention that is new, original, and useful. It includes original and innovative invention which has industrial application. - Rights: The patent owner gets the exclusive authority to their invention right to use then and prevent others from using them and earn by selling them. - Validity: Patent protection is a territorial right and this is an effective only in the territory of India, separate registration required for other countries. The Validity of Patent is for 20 years. ### TRIPS ### Business Registration #### Company: PVT/Ltd - Company having these extensions at the end of their names are registered under the Company Act 2013. "Ltd" as the extension are public companies listed in the stock market. #### Partnership - If 2 or more people come together and make a partnership deed they come under the Partnership Act 1932. #### HUF: Hindu Undivided Family - HUF is a type of business where only the family members related by blood can come and them. #### MSME - Entrepreneurship is an emerging business form for which the govt has created an online portal called as UDYAM, the registration is not mandatory but highly preferable. Legal Identity *<- Network* ### Business Plan - A business plan is a document that explains what your business does, how it makes money and who its customers are. - Internally, writing a business plan should help you clarify your vision and organize your options. - Externally, you can share it with potential lenders and investors to show them you're on the right track. #### Step 1: Write an executive summary - This is your summary pitch: It should include: - Mission statement - Brief description of the products or services your business offers - Broad summary of your financial growth plan #### Step 2: Describe your company - Next up is your company description. This should contain basic information like: - Your business's registered name. - Address of your business location - Names of key people in the business. #### Step 3: State your business goals - The third part of a business plan is on objective statements. This section spells out what goals you'd like to accomplish, both in the near term and over the coming years. #### Step 4: Describe your Products & Services - In this section, go into detail about the products or services you offer or plan to offer. You should include the following: - An explanation of how your product or service works - The pricing model for the product or service - The target customers you serve - Your supply chain & order fulfillment strategy. #### Step 5: Do your market research - Investors will want to know what sets your product apart from the competition. In your market analysis section, explain who your competitors are - *USP*