Management of Fashion Companies

11.11.24 ROCCA guest speaker 80% of jewelry store is unbranded? But ppl caring more and more about brand Watches are 95% branded Rocca qualifies as only italian chain that sells best jewel and watches of most prestigious international brand Family started in 1794, first and only italia...

11.11.24 ROCCA guest speaker 80% of jewelry store is unbranded? But ppl caring more and more about brand Watches are 95% branded Rocca qualifies as only italian chain that sells best jewel and watches of most prestigious international brand Family started in 1794, first and only italian selling company in the field Rocca is an authorized luxury retailer of jewelry and watches - Was first importer of swiss watches in italy Ppl first: high professional staff, personal relationship, training and motivation programs The Ray-Ban disruption Now more “creative” and “unique” The Ray Ban turnaround Problem was Luxottica they just relied on licensing agreements So eventually, the brands did well with the collaboration, then drop the licensing agreement and set up their own eyewear department Launching new brand after big acquisition deal is the first thing + easiest thing to do Ad campaign framed themselves as not “fashionable” to be flashy, but as an everyday item that contributes to you and still allows you to be yourself Viral videos do not emphasize the product Viral videos should increase the level of energy 11.4.24 retail evolution/omnichannel 10.17.24 stylistic identity and merchandising No 10.10.24 - sustainability What is sustainability? “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Should prefer products produced closer to you for sustainability A lot of women garment workers because the companies can afford to pay women less Video on women garment workers in bangladesh and the dhaka factory collapse Best case scenario 10.7.24 - ingredient branding Sometimes they want exclusive fabric/styles Man made synthetics are thinner, for athletics so don’t get wet GORE-TEX - sports brand To bring people to store, incorporate special activities and special displays and events 10.3.24 - fast fashion Time to market at least 6 months Zara H&M More high end Lower brand imager Up to date Basic clothes Elegant Casual More categories Celebs Higher quality Membership Omnichannel Outsource Best return process Collab w/ other brands more Top locations SHEIN TEMU Clothes Everything More western centric More asian centric Some pop-ups Lower quality Masstige For everyone (budget) For more fashionable young people Not as fast speed as Zara 9.30.24 - the italian model Values associated w/ italian fashion Collab b/w creatives and engineers Relaxed italian lifestyle lol Italy imports lots of materials Benefits to be integrated → easier to change and innovation and make new things Italian fashion benefits from having lots of designers (success stories are 1 designer + 1 manager) Island vibes Hollywood vibes Mafia vibes → young men kill each other and go after women??? Play on the stereotypes Became vertically integrated since 2000, focused on brand extension Started off making fabrics/textiles Business declined cuz ppl don’t wear formal wear as much → so started introducing more sporty stuff like sneakers Family owns this mountain and open to everyone 9.26.24 - the french model Privately owned Competitive advantage in functionality Chanel Women do not like chanel number 5 but it’s iconic as the commercial shows it Another no 5 commercial but dancing on the moon, because covid and ppl want to escape Comp adv cuz more out of the box Spent time in orphanage and went to church, used church in inspo Booming economy → more flamboyant fashion First woman fashion director Now care much more about selling the story instead of a product only Luxury tends to have super high supply chain control 9.23.24 - brand management Luxury & Masstige