Local and Global Communication in Multicultural Setting PDF

Local and Global Communication in Multicultural Setting Purposive Communication by Ms. Jaze M. Marco 1  Objectives: Define local, global and intercultural communication Discover unique cultural practices and cultural characteristics that shap...

Local and Global Communication in Multicultural Setting Purposive Communication by Ms. Jaze M. Marco 1  Objectives: Define local, global and intercultural communication Discover unique cultural practices and cultural characteristics that shape international/intercultural communication Answer reflection questions through the Padlet link provided by your teacher  What is Communication? Communication is the act of transferring information from one place, person or group to another. Every communication involves (at least) one sender, a message, and a recipient. 3  What is Local Communication?  Local Communication > is being able to communicate with the members of your local area > it can either be in your local language (mother tongue) or a common language that you speak within your town > is highly grounded on the cultural context > cultural context reflects the culture of people who are creating their self-identity and community 5 Reflection #1 Have you ever laughed at a Bisayan who mispronounced some words? Have you observed others doing this? Or were you the one who got laughed at? How do you think prevalent attitudes and stereotypes, such as the belittling of Bisayan-speaking people by some Filipinos, impact communication dynamics and relationships within our local community? 6 What is Global Communication?  Global Communication > can be defined just as any communication can: a message is sent from one person or group to another anywhere in the world. > is the term used to describe ways to connect, share, relate, and mobilize across geographic, political, economic, social, and cultural divides > It redefines soft and hard power as well as information power and diplomacy in ways not considered by traditional theories of international relations. 8  EXAMPLES: > Email > Web page 9  Local Community VS Global Community LOCAL COMMUNITY GLOBAL COMMUNITY group of interacting people living This refers to the people or in a common location or sharing nations in the world, an environment. In human considered as being closely communities, intent, belief, connected by modern resources, preferences, needs, telecommunications and as risks, and a number of other being economically, socially, conditions may be present and and politically common, affecting the identity of interdependent. the participants and their degree of cohesiveness. 10  IMPACTS OF GLOBAL COMMUNICATION > Increased business opportunities > Fewer cultural barriers > Creation of a global village 11  Difference between - Multicultural - Intercultural - Cross-cultural multicultural, intercultural, and cross-cultural MULTICULTURAL INTERCULTURAL CROSS- CULTURAL It refers to a society It describes deals with the comparison that contains several communities in which of different cultures. In cultural or ethnic there are a deep cross-cultural groups. People live understanding and communication, alongside one another, respect for all differences are but each cultural cultures understood and group does not acknowledged and can necessarily have bring about individual engaging interactions change, but not collective with each other. transformations. 13 Reflection #2 Read the article 'What is globalization anyway?' by Alex Grey and answer the questions that follow. https://www.weforum.org/agenda/2017/01/what-is- globalization-explainer/ What does the experience of Starbucks tell the readers about globalization? What are the driving forces behind globalization? What are the benefits of globalization? What are the negative effects of globalization? 14  What are the sources of misunderstanding in intercultural communication? Kaur (2016) cites the following as the sources of misunderstanding: 1. Ambiguity - lack of explicitness on the part of the speaker 2. Performance-related misunderstanding - slips of the tongue and mishearing 3. Language-related misunderstanding - grammatical lapses in sentences 4. Gaps in world knowledge- gaps in content rather than language. 5. Local context - orientation of the participants 16  The cultural variability in communication is explored through different theories. They were proposed to perform analysis at the societal level and at the individual level.  low-high context communication theory proposed by Edward T. Hall (1976) > two contrasting styles of communication referring to how much context is explicitly provided in a message > examine direct and indirect communication practices 18 19 Reflection #3 Respond on the article in the link below and answer the questions that follow. https://c3consulting.dk/en/about-c3-consulting/cultural- models-and-tools/low-and-high-context-communication What does it say about in low-high context culture? How would you better communicate with international colleagues in your future/current profession? 20  six dimensions of cultural variability proposed Geert Hofstede (1980, 1991, 2001) > It shows the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. 21 Learn more of Hofstede's Six Dimensions of Organizational Culture through this Youtube link https://www.youtube.com/watch?v=yKKruTRQ_2A&ab_cha nnel=TrimTab 23  five themes in Intercultural communication proposed by William B. Gudykunst(2005) > 5 themes: effective outcome, accommodation and adaptation, identity negotiation, > communication network, and acculturation and adjustment. 24  Remember: ü It is always challenging to deal with people from different cultures. ü Understanding cultural differences is paramount for effective intercultural communication. ü Intercultural communication studies offer valuable insights for building bridges across diverse communities and fostering global understanding and cooperation. 25  Local and Global Communication in Multicultural Setting Purposive Communication by Ms. Jaze Marco 26