Lesson-1.pdf

Fundamentals of the Travel and Tourism Industry TOUR 202 Lesson 1 Assoc. Prof. Regina B. Zuniga Sept. 16-21, 2024 Introduction to Travel and Tourism Welcome to the world of travel and tourism! Understand the dynamic, multifaceted industry. Learn basic co...

Fundamentals of the Travel and Tourism Industry TOUR 202 Lesson 1 Assoc. Prof. Regina B. Zuniga Sept. 16-21, 2024 Introduction to Travel and Tourism Welcome to the world of travel and tourism! Understand the dynamic, multifaceted industry. Learn basic concepts, history, and current trends. Focus on the Philippine tourism landscape. What is Tourism? Temporary movement of people to places beyond their normal residence. Purposes: leisure, business, visiting friends and relations. Sectors: transport, accommodation, attractions, entertainment. Why Study Tourism? Economic benefits: job creation, foreign exchange earnings. Cultural benefits: preservation of cultural heritage. Environmental benefits: conservation efforts. Probing Question: How do you think tourism impacts local communities?  Key Elements of the Tourism Industry Attractions: Natural, cultural, or man-made. Accommodation: Hotels, resorts, hostels, campsites. Transportation: Airlines, railways, buses, hired cars. Food and Beverage: Casual eateries, fine dining. Entertainment: Leisure activities and options. Travel Agencies and Tour Operators: Organize travel arrangements. Attractions Reasons why people visit a place. Can be natural (beaches, mountains), cultural (museums, festivals), or man-made (theme parks). Probing Question: What types of attractions interest you the most and why? Accommodation Provides shelter to tourists. Examples: Hotels, resorts, hostels, campsites. Probing Question: What factors do you consider when choosing accommodation?  Transportation Moves people from one place to another. Includes airlines, railways, buses, hired cars. How does transportation impact your travel experience? Food and Beverage Maintains the dining experience for tourists. Includes casual eateries and fine dining restaurants. Probing Question: How important is trying local food when you travel? Entertainment Provides leisure activities and entertainment options. Examples: Nightlife, shows, sports activities. Probing Question: What type of entertainment do you seek while traveling?  Travel Agencies and Tour Operators ORGANIZE AND FACILITATE OFFER PACKAGES, PROBING QUESTION: HAVE TRAVEL ARRANGEMENTS. ITINERARIES, AND TRAVEL YOU EVER USED A TRAVEL ADVICE. AGENCY? HOW WAS YOUR EXPERIENCE? The Value Chain in Tourism All-inclusive network of businesses and activities. From planning and development to marketing and consumption. Key to understanding the industry. Challenges and Opportunities Seasonality, economic cycles, environmental concerns. Impact of COVID-19. Growth and innovation opportunities. Focus on sustainability and digital transformation. Overview of the Philippine Tourism Industry An array of natural beauty, culture, and hospitality. Historical development from Spanish and American colonial periods. Resilience and economic potential post-World War II. TOURISM INDICATORS  Emerging Trends in Philippine Tourism Sustainable Tourism: Environment- friendly operations. Adventure Tourism: Diving, island hopping, trekking. Wellness and Retreat Tourism: Health-related experiences. Digital Nomads: Remote work in different locations. Major Destinations in the Philippines Palawan, Boracay, Cebu, El Nido, Manila. Rich natural beauty, cultural heritage, and adventure activities. Diverse food scenes.  Government Agencies and Regulations Department of Tourism (DOT): Develops and regulates tourism. Department of Trade and Industry (DTI): Ensures fair competition. Bureau of Internal Revenue (BIR): Enforces tax laws. Local Government Units: Implement local ordinances and permits.  Common Regulations for Travel Agencies Business Permits and Licenses. Financial Guarantees. Consumer Protection. Data Privacy. Environmental Regulations. Economic Impact of Tourism Generation of Jobs: Direct and indirect employment. Foreign Exchange Earnings: Significant addition to the balance of payments. Infrastructure Development: Upgradation of facilities. Generation of Investment: Hotels, resorts, tourism-related businesses. Social Impact of Tourism Poverty Alleviation: Employment opportunities and increased earnings. Cultural Preservation: Conservation of heritage and traditions. Community Development: Schools, healthcare centers. Improved Quality of Life: Better income opportunities. Probing Question: How can tourism be managed to maximize benefits and minimize negative impacts?  Challenges in Tourism Impact on Environment: Need for sustainable development. Social Impacts: Overcrowding, cultural erosion. Economic Volatility: Diversification and resilience strategies. Opportunities in Tourism Sustainable Tourism: Focus on environment-friendly practices. Digital Transformation: Technological advances. Niche Markets: Adventure, wellness, and retreat tourism.  Activity: Concept Mapping Form groups of five members each. Central concept: "Travel and Tourism Industry" Identify key terms and concepts. (15 minutes) Create a visual map connecting these terms. (15 minutes) Present the output to the class (max. 10 minutes)  Introduction to Concept Mapping Concept mapping is a visual tool for organizing and representing knowledge. It helps in understanding relationships between different concepts. Useful in complex fields like tourism and travel. How do you think concept mapping can help in studying tourism? Benefits of Concept Mapping in Tourism Studies Enhances understanding of complex relationships. Aids in identifying gaps and connections. Facilitates better retention and recall of information. Encourages critical thinking and creativity. Can you think of a scenario where concept mapping helped you understand a topic better? Creating Your Own Concept Map Choose a central theme related to tourism. Identify main components and sub- components. Use software tools or draw manually. Review and refine your map for clarity. What theme will you choose for your concept map?