Lesson 1 - Media and Information Literacy PDF

1 Word 2 Here 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Media and Information Literacy CORE SUBJECT DESCRIPTION: The course introduces the learners to basic understanding of media and information as channels of communication and tools for the devel...

1 Word 2 Here 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Media and Information Literacy CORE SUBJECT DESCRIPTION: The course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and CORE SUBJECT DESCRIPTION: It aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media and information. Media and Information Literacy (MIL) It is a “combination of knowledge, attitudes, skills, and practices required to access, analyze, evaluate, use, produce, and communicate information and knowledge in creative, legal and ethical ways that respect human rights” (Moscow Declaration on Media and Information Literacy, 2012). IMPACT OF MEDIA AND LITERACY IN EVERYDAY COMMUNICATION LESSON 1 OBJECTIVES Discuss the concept of media and information Give the importance of media and information in everyday communication. Creating their own media piece that communicates a specific message effectively and ethically. DEFINITION OF TERMS MEDIA All channels of communication, including everything from printed paper to digital data.  What Is Media is the method in how something is Media? communicated. Examples include: books, movies, songs, paintings, video games, social media, photos, podcasts, and TV.  It refers to any INFORMATION facts or details about a subject. (Meriam-webster, n.d.)  It is the process by which a message or information is exchanged from a sender to a receiver or COMMUNICATION between two or more individuals to generate meaning (Pearson et al., 2017; Duck & McMahan, 2009) COMMUNICATION PROCESS COMMUNICATION PROCESS  SENDER This is the person that is delivering a message to a  ENCODING This stage involves putting your message into a format that you can send, and that the receiver will be able to easily understand or "decode."  MESSAGE This refers to the information that the sender is relaying to the receiver. CHANNEL OF COMMUNICATION This is the transmission or method of delivering the message.  DECODING This is the interpretation of the message. Decoding is performed by the receiver.  RECEIVER The receiver is the person who is getting or receiving the message.  FEEDBACK In some instances, the receiver might have feedback or a response for the sender. This starts an  TYPES OF COMMUNICATI ON  ORAL COMMUNICATION WRITTEN VERBAL COMMUNICATION COMMUNICATI ACCORDING ON APPEARANCE TO CHANNELS BODY LANGUAGE USED: NON-VERBAL SOUNDS COMMUNICATI TYPES OF ON COMMUNICATI ON FORMAL COMMUNICATI ACCORDING ON TO PURPOSE AND STYLE: INFORMAL COMMUNICATI ON  A form of communication in which message is transmitted 1. VERBAL by word of mouth and a piece COMMUNICATION of writing People’s attitude, perception, emotion and thoughts can create a barrier in delivering a message  Spoken words are used 1.1. ORAL COMMUNICATION Communication is influenced by pitch, volume, speed and clarity  Written signs or symbols are used 1.2. WRITTEN Communication is COMMUNICATION influenced by vocabulary and grammar, writing style, precision and clarity of the language used  It is the sending or receiving of wordless 2. NON-VERBAL messages. COMMUNICATION It is all about the body language of the speaker.  When someone speaks, 2.1 APPEARANCE the way he or she looks can determine how a message will be received.  When someone speaks, 2.2 BODY the way he or she looks LANGUAGE can determine how a message will be received.  The success of 2.3 SOUNDS conversation is often based on the way words are said.  1. FORMAL It takes place in COMMUNICATION professional settings.  It is the most commonly 2. INFORMAL used form of COMMUNICATION communication  GROUP ACTIVITY Each group will analyze a different digital communication tool (e.g., email, social media, instant messaging, video conferencing) Create a presentation on the strengths and weaknesses of their assigned tool, including how it can enhance effective communication. GUIDE QUESTIONS: 1. What are the most common barriers to effective digital communication? 2. How can we minimize misunderstandings when using digital tools? 3. What role does non-verbal communication play in digital contexts, and how can we compensate for its absence? Importance of Media and Information in Everyday Communication 1. Enhanced Understanding and Awareness 2. Social Connection 3. Educational Opportunities 4. Civic Engagement 5. Professional Development 6. Entertainment and Culture 7. Consumer Awareness  In everyday communication, media and information influence our knowledge, relationships, learning, civic participation, professional growth, entertainment, cultural understanding, and consumer behavior. Choose a Topic: Select a topic of interest that is relevant and significant to your community or society at large. Research: Conduct thorough research to gather accurate and credible information about your topic. Create a Media Piece: Use the information to create a media piece (e.g., a blog post, video, infographic, podcast, social media campaign, etc.) that effectively communicates your message.  RUBRICS Topic Selection and Research: 15% Quality and Clarity of Information: 15% Engagement Techniques: 10% Ethical Considerations: 10% Reflective Statement: 10%