Meetings and Conventions Management Lecture One PDF

Introduction to the Industry Prepared by: Norene Brown-Roomes Revised by: Deanna Marchalleck August 2020 Objectives:  - History of the Meetings and Convention Industry  Size and impact of the industry  Careers in the industry  Profile the meeting...

Introduction to the Industry Prepared by: Norene Brown-Roomes Revised by: Deanna Marchalleck August 2020 Objectives:  - History of the Meetings and Convention Industry  Size and impact of the industry  Careers in the industry  Profile the meeting planner  Roles and functions of the meeting planners  Benefits of meetings Taichung Convention Center, Taiwan Meeting Definition A gathering for business, educational, or social purposes. Source: Meetings, Expositions, Events and Conventions. Fenich, G.G. The Industry MICE MEEC  Meetings, Incentives,  Meetings, Conference & Exhibitions, Events & Exhibitions Conventions or Or  Meetings, Incentives,  Meetings, Convention & Exhibitions, Events & Exhibitions Conferences. BRIEF HISTORY Brief History  Meetings and conventions were held only at hotels  Meeting planners were hotel employees- with titles such as group sales manager or conventions manager or sales manager Brief History Post 1960’s to mid 1970’s saw the advent of convention and conference centres to keep pace with the growth of associations.  Created demand for larger, more elaborate meeting spaces  Corporate market demands also grew for exhibitions and trade shows. Brief History Changes in: purpose of meeting from entertainment to training, education and information sharing Profile of attendee –reflection of the workplace Food and beverage offerings Meeting technology Brief History Change influenced by:  Market competitiveness  Internet  Globalisation-opening of closed economies eg Soviet Union, China, Japan  Technology Size of the Industry International Tourist Arrivals by World Region Trade Show and Conference Planning in the US industry statistics $ Market Size: $9bn  Number of Businesses: 5,595  Industry Employment: 72,478  August 2020 Size of the Industry According to a study released by PricewaterhouseCoopers in 2009 and an alliance of 14 meetings industry organizations. The key findings of the study included:  There were 1.8 million corporate and business meetings, trade shows, conventions, congresses, incentive events and other meetings that took place in the U.S. Size of the Industry  These meetings directly generated $263 billion in spending, created 1.7 million jobs and contributed $106 to the gross domestic product.  The total output of the meetings industry was measured at $907 billion and contributed 6.3 million jobs.  205 million attendees participated in the nation’s conventions, conferences, congresses, trade shows and exhibitions, incentive events and corporate/business meetings. Size of the Industry  Corporate/business meetings accounted for 1.3 million of the meetings.  85 percent of the meetings were conducted at venues with lodging, and generated 250 million room nights/overnight stays. Impact of the Industry  In the US it is the 29th largest contributor to the gross national product  Generates 36% of the hotels operating revenue  Attendees, exhibitors & sponsors account for : almost 24% of air transportation income Food and beverage outlets-14% Business services -12 % The Impact of the Industry Impacted the growth of :  Meeting Planners  Airline Industry  Lodging Industry  Convention Bureaus  Convention and Conference centers  Meeting Technology The Impact of the Industry JTB pushing for a bigger share of meetings market Observer Reporter Tuesday, June 24, 2003 WESTERN BUREAU -- Thirty meeting planners from across the United States are now participating in the fourth staging of the Jamaica Meetings Exchange (Jamex) trade show being held in Montego Bay, as the Jamaica Tourist Board moved to position the island to snag a bigger share of the US$122 -billion market for group and incentive travel. Gone Global  Corporations with global markets or affiliates  International Associations  Professional Societies  Government entities involved with world wide audience (Law of the sea Convention of the United Nations established the Jamaica Conference centre for their use). The new landscape  According to Bureau of Labour Statistics Occupational Outlook hand book 2019/20. Projection for meeting planners Employment Projected Employment 2008 Employment in 2019 2018 56,000 65,400 138,600 8% growth to 2029 average is 4% Source: Occupational Outlook Handbook, Meeting, Convention and Event Planners Benefits of the Meetings Industry 1. Meetings have a huge economic impact (the multiplier effect). 2. They help to strengthen local economies 3. Persons attending meeting are on expense accounts so they spend more than the average tourist. 4. Meeting are significant educational and motivational tools, that is, they help to increase national productivity 5. Meeting have a spin off effect where meeting attendees may want to return for vacation. Scope of the Industry  Accomodation  Food and Beverage  Conference and Convention centres  Visitors Bureau  Entertainment  Transportation  Safety and Security  Marketing  Meeting Technology Incentive travel/trip  A travel reward given by companies to employees to stimulate productivity Types of Meetings 1. Convention- primary activity of the attendees is to attend educational sessions, participate in discussions and, socialize, there is usually an exhibit as a part of the convention. National Restaurant Association Show Exhibition 2012 Every year, over the course of four days, more than 1,800 suppliers and tens of thousands of buyers come together to make lasting connections that drive business profitability and shape the future of the restaurant, foodservice and hospitality industry. Types of Meetings 2. Exhibitions/Trade shows/ Expositions  An exhibition has a built in audience since it is held in conjunction with a meeting, It will be made up of vendors whose products would be appealing to its attendees. It can run for the entire duration of the meeting or just for a few hours.  A trade show is usually held for it’s own sake or a ‘stand alone’ that is the trade show is itself an event. Some trade shows restrict admission, they have a featured event to attract the public. Types of Meetings 3. Seminar A lecture and discussion allowing participants to share experiences under the guidance of an expert or a group of experts sharing ideas. They come together for training or learning purposes with the aim of enriching the skills of the participants. 4. Forum An open discussion with an audience, panel and moderator, usually of public interest. 5. Symposium A meeting of a number of experts in a certain field to discuss particular topics with the aim of making recommendations concerning the problem under discussion. 6. Congress This denotes national or international participation where the delegates represent different countries or bodies. These groups of persons meet regularly whether annually or semiannually. Types of Meetings 7. Lecture a meeting where an expert talk to an audience on a specific topic. 8. Workshop A meeting of a relatively small group for intensive discussions or a training session in which participants through exercises develop skills and knowledge in a given field. 9. Conference a participatory meeting designed for discussion, fact finding, exchange ideas, problem solving or give publicity to some specific issue where attendees have like interests or careers Types of Meetings 10. Clinic a work shop type educational experience where attendees learn by doing 11. Retreat intended for intensive problem solving, introspection and study. A retreat may have a brainstorming session where a facilitator leads attendees in seeking new ideas. 12. Panel Discussion an open discussion where a group of experts are chosen to give their opinion on a issue lead by a moderator and audience participation is solicited. Types of Meetings 13. General Session is a meeting where all the participants of a conference or convention is expected to attend, examples of general session can be an opening reception or a closing session like an awards ceremony. 14. Break-out session are small group sessions for eg.? That are a part of a main meeting for eg. A convention or congress. Break-out sessions focus on specific topics.