Meetings Industry Overview Quiz

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Questions and Answers

What was the total spending generated by meetings in the industry?

$263 billion

How many jobs did the meetings industry contribute to the gross domestic product?

1.7 million jobs

What percentage of the hotels' operating revenue is generated by the meetings industry?

36%

What proportion of air transportation income is attributed to attendees, exhibitors, and sponsors in the meetings industry?

24% Signup and view all the answers

What was the total output of the meetings industry measured at?

$907 billion Signup and view all the answers

How many meetings were accounted for by corporate/business meetings?

1.3 million meetings Signup and view all the answers

What impact did the meetings industry have on the growth of meeting planners?

It contributed to their growth. Signup and view all the answers

What are the two main acronyms used to describe the meetings and convention industry?

MICE and MEEC. Signup and view all the answers

What initiative is the Jamaica Tourist Board pursuing regarding the meetings industry?

A bigger share of the US$122 billion market for group and incentive travel. Signup and view all the answers

How did the role of meeting planners change in the industry post-1960s?

Meeting planners transitioned from being hotel employees to independent professionals as dedicated convention and conference centers emerged. Signup and view all the answers

What was a significant shift in the purpose of meetings according to the content provided?

The purpose shifted from entertainment to training, education, and information sharing. Signup and view all the answers

What impact did globalization have on the meetings and convention industry?

Globalization opened closed economies, increasing international participation and demand for meetings. Signup and view all the answers

As of August 2020, what was the market size of the trade show and conference planning industry in the U.S.?

The market size was $9 billion. Signup and view all the answers

Approximately how many meetings, trade shows, and conventions occurred in the U.S. as per the 2009 study?

There were approximately 1.8 million meetings. Signup and view all the answers

What factors contributed to the changes seen in the meetings and convention industry?

Market competitiveness, the internet, globalization, and technology. Signup and view all the answers

What was the role of food and beverage offerings in the evolution of meetings?

Food and beverage offerings evolved to meet the changing expectations and profile of attendees. Signup and view all the answers

What was the projected employment for meeting planners in 2019?

The projected employment for meeting planners in 2019 was 138,600. Signup and view all the answers

How do meetings contribute to strengthening local economies?

Meetings strengthen local economies by generating significant economic impact through spending from attendees who are often on expense accounts. Signup and view all the answers

What role does incentive travel play in the meetings industry?

Incentive travel is a reward given by companies to employees to stimulate productivity. Signup and view all the answers

Identify one key benefit of meetings related to national productivity.

Meetings serve as significant educational and motivational tools that help increase national productivity. Signup and view all the answers

What differentiates a trade show from an exhibition?

A trade show is often a standalone event held for its own sake, while an exhibition is held in conjunction with a meeting and has a built-in audience. Signup and view all the answers

List two components that fall under the scope of the meetings industry.

Accommodation and food and beverage are two components of the meetings industry. Signup and view all the answers

What is the average growth rate for meeting planners projected until 2029?

The average growth rate for meeting planners projected until 2029 is 8%. Signup and view all the answers

What is the significance of the multiplier effect in the meetings industry?

The multiplier effect indicates that meetings have a huge economic impact beyond just direct spending, influencing various sectors of the economy. Signup and view all the answers

What is the primary purpose of a seminar?

To allow participants to share experiences under expert guidance for training or learning. Signup and view all the answers

How does a symposium differ from a forum?

A symposium involves experts discussing topics with recommendations, while a forum is a broader open discussion for public interest. Signup and view all the answers

What role do delegates play in a congress?

Delegates represent different countries or organizations at a national or international meeting. Signup and view all the answers

Describe the learning method used in a clinic.

Attendees learn by engaging in hands-on activities during the educational experience. Signup and view all the answers

What is the objective of a retreat?

To facilitate intensive problem solving, introspection, and new idea generation. Signup and view all the answers

What characterizes a general session in a conference?

It is a session where all participants are expected to attend, such as an opening reception or closing awards ceremony. Signup and view all the answers

What distinguishes a workshop from a lecture?

A workshop involves intensive discussions and skill development, while a lecture is primarily a one-way communication from an expert. Signup and view all the answers

What is the purpose of a break-out session?

To focus on specific topics within a larger meeting, allowing for in-depth discussion in smaller groups. Signup and view all the answers

Study Notes

Meetings and Conventions Management (HTM4005) - Introduction

This course introduces the meetings and conventions industry.
Course prepared by Norene Brown-Roomes, revised by Deanna Marchalleck.
Date of revision: August 2020.

Objectives

History of the meetings and conventions industry
Size and impact of the industry
Careers in the industry
Profile of a meeting planner
Roles and functions of meeting planners
Benefits of meetings

Meeting Definition

A gathering for business, educational, or social purposes.
Source: Meetings, Expositions, Events and Conventions, Fenich, G.G.

The Industry

MICE: Meetings, Incentives, Conference & Exhibitions
MEECE: Meetings, Exhibitions, Events & Conventions
Both equally describe or interchangeable terminology for the industry

Brief History

Meetings and conventions were originally held only at hotels.
Meeting planners were hotel employees, with titles like group sales manager, conventions manager, or sales manager.
The advent of convention and conference centers post-1960s kept pace with growing associations.
Demand for larger, more elaborate meeting spaces increased along with corporate market demands for exhibitions and trade shows.
The purpose of meetings shifted from entertainment to training, education, and information sharing.
Attendee profiles reflected the trends of the workplace.
Food and beverage offerings diversified.
Meeting technology evolved.

Change Influenced by

Market competitiveness
Internet
Globalization (opening of closed economies like the Soviet Union, China, Japan)
Technology

Size of the Industry

International tourist arrivals by world region show increasing numbers. (Data from graph)
Travel and tourism regional performance (2019) displayed the largest contributions. (Data from map)
US trade show and conference planning statistics.
- Market size: $9 billion
- Number of businesses: 5,595
- Industry employment: 72,478
PwC study (2009) shows 1.8 million corporate and business meetings, trade shows, conventions, congresses, incentive events, and other meetings in the US.
$263 billion spending, 1.7 million jobs created and contributed $106 billion to GDP.
Total industry output: $907 billion and contributed 6.3 million jobs.
205 million attendees participated.
Corporate/business meetings account for 1.3 million.
85% of meetings were conducted at venues with lodging.
250 million room nights/overnight stays.

Impact of the Industry

29th largest contributor to the US gross national product. (In the US)
Generates 36% of the hotels' operating revenue.
Attendees, exhibitors, and sponsors contributed to various sectors including:
- Air transportation (24%)
- Food and beverage outlets (14%)
- Business services (12%)
Influenced the growth of meeting planners, airline industry, lodging industry, convention bureaus, convention and conference centers, and meeting technology.

Gone Global

Corporations with global markets or affiliates
International Associations
Professional Societies
Government entities involved with worldwide audiences (e.g., Law of the Sea Convention of the UN).

The New Landscape

Projected employment growth in the meetings industry. (Data from graph)

Benefits of the Meetings Industry

Meetings have a huge economic impact (multiplier effect).
Strengthen local economies.
Attendees spend more than average tourists (expense accounts).
Educational and motivational tools that increase national productivity.
Spin-off effect: attendees may return for vacation.

Scope of the Industry

Accommodation
Food and beverage
Conference and convention centers
Visitors Bureau
Entertainment
Transportation
Safety and Security
Marketing
Meeting technology

Incentive Travel/Trip

A travel reward given by companies to employees to stimulate productivity.

Types of Meetings

Convention: Attendees attend educational sessions, participate in discussions, socialize. Typically include exhibits.
Exhibitions/Trade Shows: Held to showcase vendors' products to potential customers. May be part of a larger meeting or stand-alone event.
Seminar: Lectures and discussions guided by experts; used for training and skill enhancement.
Forum: Open discussion with an audience, panel, and moderator; often of public interest.
Symposium: Number of experts discuss a certain field and make recommendations.
Congress: National or international participation of delegates from different countries or bodies, meeting annually or semiannually.
Lecture: Expert talk on a specific topic.
Workshop: Intensive training session with discussions and exercises to develop skills.
Conference: Participatory meeting to exchange ideas, seek solutions, or focus on specific issue areas that attendees have similar interest in.
Clinic: Workshop type for attendees to learn through experiential activities.
Retreat: Focused on problem solving, introspection, and brainstorming new ideas.
Panel Discussion: Experts give their opinions on a topic, led by a moderator.
General Session: Meeting where all attendees participate; examples include opening receptios or award ceremonies.
Break-out Sessions: Smaller group discussions within a larger meeting to focus on specific topics.

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Description

Test your knowledge on the meetings industry with this quiz that covers spending, job contributions, and the impact of this sector on the economy. It explores the role of meeting planners, industry statistics, and key initiatives like those from the Jamaica Tourist Board. Discover how globalization has influenced this dynamic field.