Mass Communication and Program Planning PDF

The contemporary means of mass communication, and the programs presented through direct broadcasts that penetrate the atmosphere and borders, carry what is called cultural invasion, not all of this is evit, as it has much goodness, just as radio, television, cinema and theater are only mean...

The contemporary means of mass communication, and the programs presented through direct broadcasts that penetrate the atmosphere and borders, carry what is called cultural invasion, not all of this is evit, as it has much goodness, just as radio, television, cinema and theater are only means and media, which can be We use it well and make use of its technical capabilitiea, so that it will be a help for us in carrying out e our media mission according to the guidance of true lslam, inspired by our fic eternal heritage and our wealthy Arab-lslamic civilization with its treasures O f of knowledge and sciences, guided by media communication resources S.. When we:present in this shoft research what helps media W P professionals with audio and visual broadcasting, in producing targeted programs; Rather, we caution against the need to avoid the negative ! effects and lean towards attracting audiences to what is not useful, but I rather to use ,rti"ti" means and capabilities, as a useful tools and effective i l tool in introducing the civjlization and culture, and to present the media l model for what radio and television pr:ogor* should be, including dramas, series and series Note that drama plays a major role in showing the history We believe that in correct education for young ,people and in moral education for the masses: Safety valve and fortification needed to protect against dangers from shallow cultures and immoral behaviors Chapter 1 Mass communication and program planning by radio and television The medium is the messaqe: The medium is the message With this phrase made by media researcher Wilbur Schramm, start this short paper that deals with an e important topic re,lated to program production on radio and television, which f fic are the most important and dangerous means of communication in this era O that it has become called sometimes The media age, and another the S "television age", then came the information age,. Despite this, ,he was not W P far from the radio and television, if we fnow that television programs are now being shown through the computer screen, and there is now a Super High Way of lnforrnation ,p,r,oject that m,akes radio and television two main means in the transmission and exchange of information. WilburSchramm,sphraseCofI€S.pohdstothemediumandthe media rnesSage, and this is:isomething that must be paid attention to and' fully comprehended. Schramm intended to say: The media message is formed according to the characteristics of the media: read, audible, visual or audible tf we are going to deliver specific content to a target audience through the med,ia or comrnun,ication, we willtind that broadcast it,in a newspaper differs in language, style and form from what we display on radio, television, cinema, theater, posters, etc., or thr:ough faceto-face or direct communication. a Although we do not want here to display the ,meaning of words such as: media (lnformation) and (Communication) as this will distance us something from the purpose of our research. However, it is okay to say briefly: Media and cornmunication scholars believe that the word "media" is related to information, and that the word "communication" is more comprehensive, because it is lt relates to information and other than e information, with humans and with machines. f fic O Tvpes of communication: PS Communication (Communication) has many types and different W divisions, there is human communication, and non-human communication (between birds and animals), there is self-communication and contact with others, there is direct and collective communication, there is civilizational and cultural communication, ,nJ finally,ril?SS communication, and this is what concerns us here as Especially Mass Communication: Mass Comrnunication is always through what is called: "Mass Media", the most important of which are: press, radio and television. This type of communication is distinguished from others in that we cinnot perceive the reactions and effects of the media message through these means immediately and at the same moment among the audience of readers, listeners and viewers, and this ,is only,possible through opinion r': I polls and the research of listeners and viewers, as it is on radio and television. Comm unication process : Communication Process Key elements 0, which are as follows: The source, sender, or contact person e (Communicator). fic The message. O f (Medium). S [ ] The receiver. W P Effect, Result, or Response (Response). Reaction or feed back. Dr. Muhammad Syed Muhammad says: "The message is: the collection of information, ideas, meanings and perceptions that the source wants to convey to the future, because meanings are relative, and they are characterized by some subjectivity." During the flow of the message through many networks of communication, the message is exposed to what communication scientists call gate keepers, and they transfer it as it is sometimes, and sometimes modifying it. As for the medium or the channel; lt transmits the symbols contained in the message to the recipient, the audience  The process of mass communication involves, in essence, directing communication at the same time to large and heterogeneous groups of people. The future is the main goal of the communication process. and accordingly studies and research are conducted to know its characteristics before designing the message, and to know the impact of the media e process on its information, trends and behavior after being exposed to the fic content of the message. O f Therefore, we find that studying the target audience: the conditions S surrounding it, the language and the method that suits its communication, W P its level of education and culture, and its economic and social conditions, all of this is the basis for media planning, developing an appropriate media plan, and choosing the appr,opriate media or means that achieve the goals of the media work. Whereas the cornrnyniflrycess has two main parties, it can only take place with them; They are: the source, the sender, or the communicator as a first party who is the owner of the message, and the receiver or the recipient as a second party, who is originally targeted by the message. We measure the surcess or failure of the communication process by the extent of the recipient's reaction CIr response as a result of his positive or negative influence on the content of the message. That is why the communication process is always two-way or is a circular process, and if the,re is no effect and reaction, then the process is a failure or as if it did not take place. I , lf the reaction or response is positive, then the intended goal has been achieved, and if it is:negative, meaning the effect has not been achieved. This means that the contact person must modify the content and format of his message in order to achieve his media goal. Proqram planninq: e It requires planning for radio and television programs, and ensuring f fic its success O Determine the goals to be achieved precisely, according to the target S group or audience, whether in urban or rural areas, in a village or in a W P deseft, in an agricultural project or othenruise, and the target audience may be students, workers, farmers, children, youth or women. The set goals fulfill the social, economic, cultural and health needs of the target population and society Based on the specific objectives, the media plin for the project or the media campaign that suits the topic is clarified, such as: combating mataria, birth control, population census ,pr:ovide the provision of technical capabilities, including fixed and mobile The mater,ial and financial capabilities are an important elernent in the success of the media plan or campaign, so it is imperative to provide the necessary money, transpdrtation and movement. The able and trained human cadres are the basis for the success of the media work. Therefore, it is necessary for the human cadre to be available 7 (- from media professionals, technicians and assistive cadres of employees and workers who are knowledgeable in dealing with such a situation, and they may need to be trained, directed and guided, so that they can carry out their role And do their mission properly Source.' e https : //co rn m u n icatio n.voo7. co m /t75-to pic f fic P S O W