JE Ass #2- Selling Rings PDF

JE ASS #2: Selling Rings Ring Styles: - The part that fits around the finger is called the shank, and the part that holds the main gem or gems is called the head. - Semi-mounts, which are settings with side gems in place but no center stone -Findings might be partially gem-set, but they’re often pl...

JE ASS #2: Selling Rings Ring Styles: - The part that fits around the finger is called the shank, and the part that holds the main gem or gems is called the head. - Semi-mounts, which are settings with side gems in place but no center stone -Findings might be partially gem-set, but they’re often plain jewelry-metal components that can be used for making or repairing all types of jewelry. - the main purpose of a setting is to hold that gem securely. Settings: - Channel setting features one or more grooves, or channels, manufacturer cuts notches in the channel walls and sets the stones in rows, edge to edge. - Bead setting, gems are recessed into holes drilled in the mounting, surrounding metal is pushed up to hold each stone in place then shaped into a bead (ball) - Pavé is a type of bead setting. In a pavé setting, the gemstones are placed close together, often in a honeycomb pattern then the same process as bead is excuted, A well-executed pavé setting has the appearance of a sparkling field of gems. - Flush setting, the gem is set directly into the surrounding metal, with the top of the gem—the table— even with the metal surface. - Bezel is a thin metal strip that wraps around a gem to hold it securely in place - Invisible settings are often associated with the pioneering work of design house Van Cleef & Arpels,each diamond or colored stone is grooved just below its girdle. The grooves help secure the gems between metal rails. - Illusion setting, the stone is set within a metal rim. The setting’s purpose is to make a small stone look bigger. - Tension setting fully displays a stone by making it look like it’s suspended in space. The stone is held in place by pressure from two opposing pieces of platinum or karat gold. The tension setting is most often used with harder gems because the pressure it exerts tends to damage less durable ones. Engagement Ring and Wedding Band - The tradition of wearing both an engagement ring and a wedding ring dates back to the 1800s - the concept of matched wedding and engagement rings, however, is a 20th-century development,matched pair is often called a wedding set, bridal set, or duo. - traditional engagement ring is a diamond solitaire, which consists of a single main gem. - wedding ring is a band of gold, platinum, or other precious metal. - The wedding ring might be designed as a wrap or a guard. The wrap supports the ring on one side, and the guard has two shanks that surround it completely. - A matched ensemble consisting of an engagement ring, a woman’s wedding ring, and a man’s wedding band is sometimes called a trio. - In Japan and Western societies, the gemstones in women’s engagement and wedding rings are most often diamonds Other Rings: - Anniversary band is a popular gift from husband to wife on a wedding anniversary. It’s set with a continuous row of diamonds or other precious gems, usually of the same size and cut. - The anniversary band is a renamed and energetically marketed version of the ancient eternity ring. (called that because the circle is a traditional symbol of eternity) - Women have been wearing rings set with three stones for decades, if not centuries, De Beers adopted the three-stone ring as a diamond-promotion product, The stones represent the past, present, and future of a relationship. - De Beers diamond-promotion product was the right-hand ring, designed with the stones spread out rather than close together as they typically are in engagement and wedding rings, original concept was that a woman would buy a right-hand ring for herself. Color Stone Ring: - Cocktail ring that was originally popularized in the 1940s and 1950s. To allow for impressive gem size and affordability, cocktail rings are often set with less expensive gems. - Cluster ring is also impressive, with a group of small stones or a large center stone surrounded by smaller gems - Ballerina ring takes its name and design from a ballerina’s tutu, with rectangular diamonds encircling a larger stone, often a colored gem. - colored stones are designated as birthstones and set into rings or other jewelry styles,Each month of the year is associated with one or two birthstones, and people born during that month can choose jewelry featuring the designated gem - variation of the birthstone ring, called a mother's ring, is set with children’s birthstones to honor the maternal role. - The signet ring is a type of man’s ring, with a flattened top surface that might be engraved with initials or other unique insignia. - a bypass or crossover ring, the ends of the shank don’t meet at the head as they do in other rings - A hololith is a continuous band carved from a single gemstone, often jade. - A saddle ring is a hololith with a decoratively carved top. - Gems in rings have to be fairly hard, especially if they’re worn frequently, so gems like diamonds, rubies, and sapphires are often used in engagement and wedding rings because they can withstand everyday wear Sales Tips: - Your "clothes", grooming, and accessories should be appropriate for your store and clientele. - Know your brands products, pricing, store layout, procedures, promotions, and current inventory Sales Steps 1- 7: - Step 1: approaching the customer and exchanging information is actually the most important parts of the sales process. - You don’t want to sound as if you’re speaking from a memorized script— - first thing you have to do is overcome the built in sales resistance, so three things to consider: yourself, your customer, and the circumstances. - No matter what the situation, you won’t succeed and be happy in your work if you’re not being yourself. - Each customer is different and so you should adjust your approach accordingly - Your approach might be influenced by the market level of your store and merchandise, the locations of the store, what product your customer is interested in, sale, weather, traffci, etc - they’ve decided to buy, they want to be sure it’s their own choice, Merchandise Approach: - can be used when a customer ask about a certain piece and your provided levels of information based the customers knowledge Friendship Approach: - Always use a friendly greeting followed by an open-ended question that is personal or casual, then move on to business questions after breaking the ice - The "Just Looking" customer is best approached by doing a technique called a take-away, allow them to browse then ask open-ended question that essentially asks how you can help her look. - If you are still getting cold response you cant then do a turnover, allow them to look then you ask another sales associate whose looks and manner are completely different to take over (aka if they aren't digging your vibe) Sales Step #2: - ask open ended question while getting information on product preferences, respond with more questions or suggestion based on the information gathered - When an objection is raised, be prepared with other option or solutions to the problem that was presented - When customers trust sales associates and a store, they buy, they return, and they tell others about their good experience by spreading favorable word of mouth. Store Security: -Gems and jewelry are particularly attractive to thieves because they’re small and valuable. - Retails stores are vulnerable to burglary, robbery, smash-and-grab, shoplifting, and fraudulent schemes called scams. - Burglars work when stores are closed. You see the results of the break-in but not the burglars themselves. - Smash-and-grab thieves are possible, so keep merchandise locked up at night - Robbery is a face to face confrontation and the Jewelers’ Security Alliance, a US organization suggests that you do what the robber ask and don't try to be a hero -The risk of a robbery increases when you’re opening or closing a store. Shoplifting: - If you have suspicions about a particular person, signal the other employees by using a prearranged code word or phrase. -For every dollar lost to burglars and robbers, the jewelry industry loses $300 to shoplifters. - never leave merchandise unattended, take out a limited amount of product, map the displays, Scams: - A scam is a fraudulent scheme used to make money by dishonest means. - Some include bad check, casher check, or stolen credit cards, identity theft, switching stones, -Following the USA Patriot Act provisions were applied to guard against terrorists and other criminals laundering illegally gained cash by buying gemstones, precious metals, and jewelry, and then converting those universally valuable items back into cash, making the cash look legitimate.