JE Ass #2 - Selling Rings

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Questions and Answers

What is the purpose of a channel setting in ring design?

To create an illusion of a larger stone

To place stones in rows, edge to edge (correct)

To make the stone appear suspended in space

To wrap around a gem for security

Which setting involves surrounding the gem with a thin metal strip?

Bezel setting (correct)

Illusion setting

Pavé setting

Flush setting

What characterizes a tension setting?

The stone appears suspended due to opposing pressure (correct)

It features grooves for securing the stone

The gemstones are placed in a honeycomb pattern

It uses a band of precious metal to hold the stone

What do the three stones in a three-stone ring typically represent?

Past, Present, Future Signup and view all the answers

How are gemstones held in a pavé setting?

Using a method similar to bead setting to create a seamless look Signup and view all the answers

What is commonly associated with an anniversary band?

It has a continuous row of diamonds or precious gems. Signup and view all the answers

Which setting is known for its association with the design house Van Cleef & Arpels?

Invisible setting Signup and view all the answers

Which type of ring is characterized by a design that resembles a ballerina’s tutu?

Ballerina ring Signup and view all the answers

What is a mother's ring specifically designed to honor?

The children’s birthstones Signup and view all the answers

What is the primary design of a traditional engagement ring?

A single main gem known as a solitaire Signup and view all the answers

Which type of ring typically has a flattened top surface that may be engraved?

Signet ring Signup and view all the answers

What is one key feature of a flush setting?

The gem's top is level with the metal surface Signup and view all the answers

The design of a cocktail ring often prioritizes what characteristic?

Impressive gem size and affordability Signup and view all the answers

What is a matched pair of wedding and engagement rings called?

Bridal set Signup and view all the answers

What distinguishes a bypass ring from traditional rings?

Its ends do not meet at the head. Signup and view all the answers

The term 'hololith' refers to what type of ring?

A continuous band carved from a single gemstone Signup and view all the answers

Why are diamonds, rubies, and sapphires commonly used in rings worn frequently?

They are fairly hard and can withstand everyday wear. Signup and view all the answers

What should be considered when adjusting your sales approach?

The specific preferences and circumstances of each customer. Signup and view all the answers

What is a recommended strategy when approaching a 'Just Looking' customer?

Allow them to browse and then ask how you can help. Signup and view all the answers

Which statement is true regarding the importance of customer trust in sales?

When customers trust sales associates, they are more likely to buy and return. Signup and view all the answers

How should sales associates respond to customer objections?

Provide alternative options or solutions to the raised issue. Signup and view all the answers

What is the first step in the sales process according to the provided steps?

Approaching the customer and exchanging information. Signup and view all the answers

What is the purpose of using a 'friendship approach' in sales?

To create a personal connection before addressing business questions. Signup and view all the answers

When might a turnover be necessary during the sales process?

When a customer is uninterested in products. Signup and view all the answers

Study Notes

Ring Styles and Settings

The part that fits around the finger is called the shank, and the part that holds the main gem or gems is called the head.
Semi-mounts are settings with side gems in place but no center stone.
Findings are often plain jewelry-metal components that can be used for making or repairing all types of jewelry.
The main purpose of a setting is to hold that gem securely.
Channel setting features one or more grooves, or channels, with stones set in rows, edge to edge.
Bead setting, gems are recessed into holes drilled in the mounting, surrounding metal is pushed up to hold each stone in place then shaped into a bead (ball).
Pavé is a type of bead setting where gemstones are placed close together, often in a honeycomb pattern.
Flush setting, the gem is set directly into the surrounding metal, with the top of the gem even with the metal surface.
Bezel is a thin metal strip that wraps around a gem to hold it securely in place.
Invisible settings often feature diamonds or colored stones that are grooved just below their girdle to help secure the gems between metal rails.
Illusion setting, the stone is set within a metal rim to make a small stone look bigger.
Tension setting fully displays a stone by making it look like it’s suspended in space. The stone is held in place by pressure from two opposing pieces of platinum or karat gold. The tension setting is most often used with harder gems because the pressure it exerts tends to damage less durable ones.

Engagement Ring and Wedding Band

The tradition of wearing both an engagement ring and a wedding ring dates back to the 1800s.
Matched wedding and engagement rings, however, is a 20th-century development.
A traditional engagement ring is a diamond solitaire, which consists of a single main gem.
A wedding ring is a band of gold, platinum, or other precious metal.
The wedding ring might be designed as a wrap or a guard. The wrap supports the ring on one side, and the guard has two shanks that surround it completely.
A matched ensemble consisting of an engagement ring, a woman’s wedding ring, and a man’s wedding band is sometimes called a trio.
In Japan and Western societies, the gemstones in women’s engagement and wedding rings are most often diamonds.

Other Rings and Styles

An anniversary band is a popular gift from a husband to his wife on a wedding anniversary. It’s set with a continuous row of diamonds or other precious gems, usually of the same size and cut.
The anniversary band is a renamed and energetically marketed version of the ancient eternity ring.
Women have been wearing rings set with three stones for decades, if not centuries. The stones represent the past, present, and future of a relationship.
De Beers diamond-promotion product was the right-hand ring, designed with the stones spread out rather than close together as they typically are in engagement and wedding rings.
A cocktail ring was originally popularized in the 1940s and 1950s. To allow for impressive gem size and affordability, cocktail rings are often set with less expensive gems.
A cluster ring is impressive, with a group of small stones or a large center stone surrounded by smaller gems.
A ballerina ring takes its name and design from a ballerina’s tutu, with rectangular diamonds encircling a larger stone, often a colored gem.
Colored stones are designated as birthstones and set into rings or other jewelry styles. Each month of the year is associated with one or two birthstones, and people born during that month can choose jewelry featuring the designated gem.
A mother's ring is set with children’s birthstones to honor the maternal role.
The signet ring is a type of man’s ring, with a flattened top surface that might be engraved with initials or other unique insignia.
A bypass or crossover ring, the ends of the shank don’t meet at the head as they do in other rings.
A hololith is a continuous band carved from a single gemstone, often jade.
A saddle ring is a hololith with a decoratively carved top.
Gems in rings have to be fairly hard, especially if they’re worn frequently, so gems like diamonds, rubies, and sapphires are often used in engagement and wedding rings because they can withstand everyday wear.

Sales Tips

Sales associates’ "clothes", grooming, and accessories should be appropriate for their store and clientele.
Sales associates should have a strong understanding of their brands products, pricing, store layout, procedures, promotions, and current inventory.

Sales Steps

Approaching the customer and exchanging information is the most important part of the sales process.
You don’t want to sound as if you’re speaking from a memorized script.
Overcome built in sales resistance by considering yourself, your customer, and the circumstances.
No matter what the situation, you won’t succeed and be happy in your work if you’re not being yourself.
Each customer is different, so adjust your approach accordingly.
The market level of your store and merchandise, the locations of the store, what product your customer is interested in, sale, weather, traffic, etc. can influence your approach as a sales associate.
Customers who have decided to buy want to be sure it’s their own choice.
When an objection is raised, be prepared with other options or solutions to the problem that was presented.
When customers trust sales associates and a store, they buy, they return, and they tell others about their good experience by spreading favorable word of mouth.

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Description

Explore the various styles and settings of rings in this quiz. Learn about the components such as shanks, heads, and different types of gem settings like channel, bead, and pavé. Test your knowledge on how these elements work together to create beautiful jewelry designs.