Innovation Management Slides - Netflix

Summary

These slides discuss innovation management, focusing on Netflix's strategies and competition. They cover topics like comparing competing technologies and the importance of network externalities to Netflix's success.

Full Transcript

INNOVATION MANAGEMENT WEEK 4 TODAY’S AGENDA: NETFLIX VS. THE WORLD COMPARING TWO COMPETING TECHNOLOGIES When would cumulative market share levels (installed base) that determine which technology yields more value? Source: http://www.nscreenmedia.com/can...

INNOVATION MANAGEMENT WEEK 4 TODAY’S AGENDA: NETFLIX VS. THE WORLD COMPARING TWO COMPETING TECHNOLOGIES When would cumulative market share levels (installed base) that determine which technology yields more value? Source: http://www.nscreenmedia.com/can-netflixs-subscriber-growth-be-maintained/ https://techgage.com/news/netflix-enjoys-four-times-the-subscribers-of-comcasts-cable-tv-serv WHY NETFLIX? NUMBER OF NETFLIX PAID SUBSCRIBERS WORLDWIDE FROM 1ST QUARTER 2013 TO 2ND QUARTER 2023 (IN MILLIONS) NETFLIX STORY VHS vs Beta, Blu-Ray vs HD-DVD, Video Stores vs. STANDAR Video Subscriptions, DS DVDs vs Digital BATTLES – NETFLIX What factors do you think VS. THE influenced whether a) WORLD consumers, b) retailers, or c) movie producers supported Netflix vs. Blockbuster? HOW IMPORTANT ARE NETWORK WHY? EXTERNALITIES TO NETFLIX SUCCESS? DOES HAVING A SINGLE VIDEO STANDAR PLATFORM/PROVIDER DS BENEFIT OR HURT BATTLES – NETFLIX CONSUMERS? VS. THE DOES IT BENEFIT OR WORLD HURT MOVIE PRODUCERS? HOW IS NETFLIX PIVOTING TO COMPETE AGAINST DISNEY PLUS / PEACOCK? DOES IT STILL HAVE A CREATIVE EDGE? THINKING ABOUT TECHNOLOGICAL TRAJECTORIES, WHAT SHOULD NETFLIX’S NEXT INNOVATION SHOULD BE? SUMMARY Does Comcast have a chance? How? Even facing insurmountable odds, you can compete against dominant designs with clever new radical innovations.

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