IM-in-GEED-10063-Purposive-Communication-2 (1) PDF

Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES OFFICE OF THE VICE PRESIDENT FOR BRANCHES AND EXTENSIONS MARAGONDON BRANCH INSTRUCTIONAL MATERIALS FOR GEED 005...

Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES OFFICE OF THE VICE PRESIDENT FOR BRANCHES AND EXTENSIONS MARAGONDON BRANCH INSTRUCTIONAL MATERIALS FOR GEED 005 PURPOSIVE COMMUNICATION Compiled by: Checked by: Inst. Jeral-gie R. Castañas Inst. Jeral-gie R. Castañas Faculty Chairman Committee on Instructional Materials Date: Date: Approved by: Engr. Rosalia P. Pinlac Dr. Agnes Y. Gonzaga Head, Academic Programs Director Date: Date: i SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT  INTRODUCTION Welcome to the Polytechnic University of the Philippines. This module will help you become an effective learner and successfully meet the requirements of the course. You will discover that you can learn in a very challenging way at your own pace. THE POLYTECHNIC UNIVERSITY OF THE PHILIPPINES VISION PUP: The National Polytechnic University MISSION Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities through a re-engineered polytechnic university by committing to:  provide democratized access to educational opportunities for the holistic development of individuals with global perspective  offer industry-oriented curricula that produce highly-skilled professionals with managerial and technical capabilities and a strong sense of public service for nation building  embed a culture of research and innovation  continuously develop faculty and employees with the highest level of professionalism  engage public and private institutions and other stakeholders for the attainment of social development goal  establish a strong presence and impact in the international academic community PHILOSOPHY As a state university, the Polytechnic University of the Philippines believes that:  Education is an instrument for the development of the citizenry and for the enhancement of nation building; and  That meaningful growth and transmission of the country are best achieved in an atmosphere of brotherhood, peace, freedom, justice and nationalist-oriented education imbued with the spirit of humanist internationalism. ii SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT TEN PILLARS Pillar 1: Dynamic, Transformational, and Responsible Leadership Pillar 2: Responsive and Innovative Curricula and Instruction Pillar 3: Enabling and Productive Learning Environment Pillar 4: Holistic Student Development and Engagement Pillar 5: Empowered Faculty Members and Employees Pillar 6: Vigorous Research Production and Utilization Pillar 7: Global Academic Standards and Excellence Pillar 8: Synergistic, Productive, Strategic Networks and Partnerships Pillar 9: Active and Sustained Stakeholders’ Engagement Pillar 10: Sustainable Social Development Programs and Projects SHARED VALUES AND PRINCIPLES  Integrity and Accountability  Nationalism  Spirituality  Passion for Learning and Innovation  Inclusivity  Respect for Human Rights and The Environment  Excellence  Democracy POLYTECHNIC UNIVERSITY OF THE PHILIPPINES MARAGONDON BRANCH GOALS  Quality and excellent graduates  Empowered faculty members  Relevant curricula  Efficient administration  Development – oriented researches  State-of-the-art physical facilities and laboratories  Profitable income – generating programs  Innovative instruction  ICT – driven library  Strong local and international linkage iii SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT PROGRAM OBJECTIVES  Provide complete understanding on the concepts, principles, and theories of Information Communication Technology  Develop the students to become more competent and confident users of technology who can use the basic knowledge and skills acquired to assist them in their daily lives and once employed.  Assist the students to gain knowledge on the use of software applications and how to adapt the inevitable future changes.  Develop researchers with quality output related to the field. GEED 20093 PURPOSIVE COMMUNICATION COURSE DESCRIPTION COURSE TITLE : PURPOSIVE COMMUNICATION COURSE CODE : GEED 20093 COURSE CREDIT : 3 units PRE-REQUESITE : NONE This course is designed to develop the students communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide the opportunities for communicating effectively and appropriately to multicultural audience in local or global contexts with focus on the effective use of the ICT related contextual elements, It equips students with tools for critical evaluation of variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course maybe used in their other academic endeavors , their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.. iv SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT COURSE OBJECTIVES After this course, the students should be able to: 1. Discuss the different topics on effective communication, as well as other perspectives about its various forms and manifestations, plays in today's dynamic, multicultural setting. 2. Apply the skills, knowledge and attributes acquired to develop vital communication competencies, enabling them to become effective, efficient and ethical global communicators that will aid them in landing interesting and rewarding careers. 3. Demonstrate appreciation and value of the importance of purposive communication and its role in today’s world as part of their personal and professional endeavors. Students are expected to come up with critical evaluation of purposive communication in groups or individual reports. At the end of this term, students will submit an academic paper that integrates what was learned in this class. COURSE REQUIREMENTS The course requirements are as follows: 1. All students are encouraged to attend the online class sessions regularly. Both online and offline students should complete all the requirements needed. The University guidelines on attendance will be implemented. 2. The course is expected to have a minimum of four (4) quizzes and two (2) major examinations (Midterm and Final Examination) 3. The student should have a portfolio to write all the written outputs on exercises, assignments and the likes. All requirements are to be submitted on the due dates set by the teacher. Note: Some activities will be rated using the Rubrics. v SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT GRADING SYSTEM The grading system will determine if the student passed or failed the course. There will be two (2) grading periods: Midterm and Final Period. Each period has components of 70% Class Standing and 30% Major Examination. Final Grade will be the average of the two periodical grades. Midterm Finals Class Standing 70% Class Standing 70%  Quizzes  Quizzes  Activities  Activities  Portfolio  Portfolio Mid-term Examination 30% Final Examination 30% FINAL GRADE = (Midterm + Finals) /2 RUBRICS: Criteria Outstanding Very Good Average Poor 5.0-4.5 4.0-3.0 2.5-1.5 1.0 Completeness Complete in all Complete in some Incomplete in many Incomplete and does aspects and aspects and aspects and includes few not include include all includes most of the requirements requirements requirements requirements Analysis and Presents an Presents an Presents shallow Presents incomplete Use of the insightful and in- insightful and analysis of data and uses analysis of data and Entrepreneurial depth analysis of analysis of most of limited entrepreneurial fails to use Concepts and all data, uses the data, uses some concepts and business entrepreneurial Business Tools many entrepreneurial tools learned in the concepts and entrepreneurial concepts and subject. business tools concepts and business tools learned in the subject. business tools learned in the learned in the subject. subject. Setting of Presents Presents specific, Presents some Presents limited, recommendatio complete, realistic, and applicable unrealistic, n for future realistic, and applicable recommendations from recommendations action plans applicable recommendations the data gathered, and from the data recommendations from the data shows how to use it in gathered, and failed from and shows gathered, and their future action plans to show how to use it how to use it in shows how to use it in their future action their future action in their future action plans. plans plans vi SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT  COURSE GUIDE Wk Topic Learning Outcomes Methodology Resources Assessment 1 PUP and its Show appreciation of PUP and Orientation PUP Statement of VMGO its VMGO Student appreciation Course Show appreciation of the Handbook. Statement of Description, importance of the Course; Lecture Course Expectations Objectives, Appreciate the requirements; Discussion Course Syllabus Methodology, rules; grading system. Syllabus Requirements, reviewed and Class Rules, accepted Grading System 1 Communicatin Define Communication as well Modular Please see Note: All written g Effectively in as Purposive Communication Approach references outputs should a Multicultural Describe the nature and Google provided for be written in the World functions of verbal and classroom each Student’s nonverbal communication in The Verbal and Video lesson. portfolio various multicultural contexts of Non-verbal languages of different countries presentation Communication Appreciate the importance of Conceptualization in Various communication Discussion of what is Contexts Communication Class 2-3 Process, Understand the Process of Visual Principles and communication Presentation Ethics of Analyze the principles, of Effective communication Discussion Characterize the ethical standards of communication 4 Communicating Adapt the new trends in Modular Quiz in Multicultural communication with the global Approach Settings neighbors. Google Distinguish cultural practices classroom and characteristics that help Video shape communication Enhance ability to communicate presentation with people from diverse Discussion cultures Appreciate and adapt some communication skills of other cultures vii SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT  5 Understanding Realize man’s role in coping Modular Communicatio with communication needs in Approach Quiz n in the Digital this fast changing times Google Age classroom Critic paper Identify intercultural issues in communication Cultural and Distinguish prevailing reasons of Video Global Issues global communication issues presentation on Reflect on the great impact of Communication global miscommunication Discussion and its Impact 6 The Impact of Familiarize with different Modular Critic paper Communication communication portals Approach on Society and Know the pros and cons of using Google the World social media platforms classroom Understand the various Social Video media influences presentation Discussion 7 Varieties and Categorize varieties and Modular Critic paper Registers of registers of spoken and written Approach Spoken and languages Google Written Differentiate the functions of classroom spoken to written language Language Video Familiarize with variations and registers of the spoken and presentation written communication Discussion 8 Exploring Tools Define “text” in different Modular Critic paper for Local and contexts Approach Global Google Communication Know the difference of text using classroom Evaluating Texts words from text using images Video that Use Words presentation and Images Value the importance of both Discussion texts in social media 9 MIDTERM EXAMINATION 10 Communication Utilize communication aids in Modular Aids and everyday communication Approach Critic paper Strategies Utilize communication strategies G -classroom in everyday communication Understanding Video and Analyzing Appreciate the importance of watching Tools of technology tools in Technology communication Discussion 11 Communicating Apply the skills in obtaining Modular Critic paper Strategically for information Approach Various G -classroom Purposes Know the proper dissemination Video of information Obtaining and watching Disseminating Identify the right information in Discussion communication viii SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT  Information Effectively 12 Expressing an Express opinion freely and Modular Critic paper Opinion and effectively Approach Taking a Stand Google on an Issue Establish skills on standing on classroom an issue Video Appreciate the importance of presentation expressing an opinion and taking a stand on an issue Discussion 13 Developing Apply effective communication Modular Critic paper Communicatio in workplaces Approach n Materials for Google the Workplace Understand the purpose of classroom communication Communicating Examine the importance Video with Members of communication in a workplace presentation Workplace Effectively Discussion 14 Persuading your Define persuasive Modular Critic paper Audience and communication Approach Handling G -classroom Objections Apply strategies on handling objections Strategically Video Appreciate the importance of watching knowing your audience Discussion 15- Designing Familiarize with the process of Modular Critic paper 16 Tools for writing an academic paper Approach Academic G– Papers Identify the technology tools classroom needed when writing an academic paper Video Writing the watching Academic Paper Appreciate the purpose of an academic paper Discussion 17 Documentation Define plagiarism Modular Approach Apply proper procedures in G -classroom documenting a school paper Video watching Value the importance of documenting an academic paper Discussion 18 FINAL EXAMINATION ix SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT  TABLE OF CONTENTS Topic Page Introduction ii LESSON 1 Communicating Effectively in a Multicultural World Unit 1: The Verbal and Non-verbal Communication in Various 1 Contexts Unit 2: Process, Principles and Ethics of Effective Communication 4 Unit 3: Communicating in Multicultural Settings 8 LESSON 2 Understanding Communication in the Digital Age Unit 1: Cultural and Global Issues on Communication and its Impact 10 Unit 2: The Impact of Communication on Society and the World 13 Unit 3: Varieties and Registers of Spoken and Written Language 15 LESSON 3 Exploring Tools for Local and Global Communication Unit 1: Evaluating Texts that Use Words and Images 18 Unit 2: Communication Aids and Strategies: Understanding and Analyzing Tools of Technology 20 LESSON 4 Communicating Strategically for Various Purposes Unit 1: Obtaining and Disseminating Information Effectively 24 Unit 2: Expressing an Opinion and Taking a Stand on an Issue 27 LESSON 5 Developing Communication Materials for the Workplace Unit 1: Communicating with Members of Workplace Effectively 29 Unit 2: Persuading your Audience and Handling Objections Strategically 32 LESSON 6 Designing Tools for Academic Papers Unit 1: Writing the Academic Paper 34 Unit 2: Documentation 39 References 43 x SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: JERAL-GIE R. CASTAÑAS, LPT LESSON 1 – Communicating Effectively in a Multicultural World Unit 1 – The Verbal and Non-verbal Communication in Various Contexts Overview: This lesson focuses on verbal and non-verbal form of communication, its nature and its functions and the importance of communication in various multicultural contexts. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Define communication, its nature and its forms 2. Differentiate functions of verbal from non-verbal communication 3. Appreciate the importance of communication in various multicultural contexts. Course Materials: Motivation: The multicultural communication concentration focuses on the dynamics of communication across cultures. It explores not only what happens when people of two different cultures meet abut also what happens when people from a variety of cultures and ethnicities come together in one organization, community or country. (Source - https://communication.depaul.edu) Lecture/Discussion: Communication: An Overview Nature of communication According to Wikipedia, Communication (from Latin "communis" which means "commons") To be common means "to come together" or "to commune" meaning to share something in common. Communication is the act of conveying messages from one entity or group to another through the use of mutually understood signs, symbols and semiotic rules. The channel of communication can be visual, auditory, tactile/haptic (example - Braille system), olfactory, electromagnetic, or biochemical. Human communication is unique for its extensive use of abstract language. The purpose of communication is to hear and be heard. As Paul Watzlawick's law says "You cannot not communicate." (Source - https://en.m.wikipedia.org) When we communicate, we send messages that are received and understood through the symbols that are used. These symbols are shared in a specific culture, they maybe verbal 1 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT such as spoken or written words or non verbal such as gestures, facial expressions, and appearances. Responding to these symbols used in meaningful communication through various appropriate channels fulfills its purpose of making connections. (Source - www.quora.com ) Purposive communication is about writing, speaking and presenting to different audiences and for various reasons/purposes. (Source - https://ched.gov.ph) Purposive communication is a systematic arrangement of symbols used by individuals to create a meaning. It serves five major purpose: to inform, to express feelings, to imagine, to Influence and to meet social expectations. Each of these purposes is reflected in a form of communication. (Source - www.quora.com ) FORMS OF COMMUNICATION Verbal Communication is the spoken or written conveyance of a message. It is the use of sounds and words to express a feeling. speaking, presenting verbally or by exchange of words use in this kind of communication. Example: Saying no when someone ask you to do something you do not want. Non verbal communication describes the processes of conveying a type of information in a form of non-linguistic representations. This prefers a material to communicate like writing. This is also called manual language because it is the process of sending and receiving messages without using words. Example: You decided to inform your best friend by texting her that you cannot come to her house today. Examples of non-verbal communication include haptic communication, chronemic communication, gestures, body language, facial expressions, eye contact,etc. (Source - https://en.m.wikipedia.org) Visual communication - you use drawings or pictures that can visually explain what you want to convey. Most people rely to this because it uses signs, graphic designs and countless other examples. They also found it to be the oldest form of communication. Example. Power point presentation for meeting is a great opportunity to up your visual communication game. (Source - https://brainly.ph) 2 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Ways to Improve your Everyday Communication 1. Keep it simple. 2. Eliminate technical jargon. 3. Be concise, but not too concise. 4. Avoid abbreviation and acronyms 5. Reduce the use of canned phrases 6. Be concrete 7. Be conversational (Source -www.weforum.org) Activities/Assessment: Written Activity: Answer the following questions briefly:  In your own words, What is Communication? Purposive Communication?  As an ICT student, why do you need to learn Purposive Communication?  Differentiate verbal from non-verbal communication?  How can you improve your everyday communication? Assignment: Illustrate the communication process through a diagram and explain in your own words how a process of sending messages to a receiver be effective and successful. Submission next meeting and turn it in Google classroom. References/Sources: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://communication.depaul.edu https://en.m.wikipedia.org www.quora.com https://ched.gov.ph https://brainly.ph www.weforum.org Unit 2 – Process, Principles and Ethics of Effective Communication 3 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Overview: This lesson clarifies the principles of communication and its process as well as the knowledge of ethics of effective communication. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Analyze the principles of communication. 2. Understand the process of communication 3. Characterize the ethical standards of communicating effectively Course Materials: Process of Communication Communication is a process of exchanging verbal and non-verbal messages. It is a continuous process. 1. Encoding - is everything that goes inside the brain of an individual - involves the sender who, grounded by communicative intentions and goals, decides on assigning codes. - it is a systematic arrangement of symbols used by individuals to create meaning. 2. Transmission - is the process by which the sender, having assigned codes to come up with thought symbols (message) that are also comprehensible by the participants of the communication, transmits or sends message to its recipient. 3. Receiving - having been submitted through sound waves and light waves, it comes from the sender then reaches the receiver. it is assumed that the receiver's attention is to focus on the communication at hand to facilitate better understanding of the message transported by the sender. 4. Decoding - is the process by which the receiver interprets or assigns meanings to the codes transported by the source. The receiver tries to give meanings to these symbols which may be literal or may give associations depending on knowledge and/or experience. 5. Responding - response is anticipated by the sender from the receiver. Also called as feedback. Components of Communication Process 1. Sender- the one who initiates the communication 4 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT  2. Receiver - provides the sender with feedback which may prompt the sender to clarify the message or signal to carry on as planned. 3. Message - is made up of the ideas and feelings that a sender-receiver wants to share with others. a. Verbal symbols - expressed through words b. Non-verbal symbols - expressed through gestures, inflection, tone, etc. 4. Channel - are means through which we transmit the message in either vocal or non-vocal messages. a. Vocal messages - are verbal and spoken b. Non-vocal messages - may be expressed in words or non-verbal symbols. 5. Feedback - the behavioral response of the sender-receiver to each other. It is the information that comes back to the sender of the message and informs how well the message is getting through. 6. Environment - the place, the feeling, the mood, the mindset and the condition of both communicators, sender and receiver. Noise -an interference that bars the message from being understood or interpreted. 1. External noise - comes from the physical environment 2. Internal noise - confined within the psychological and strategicalnature of individuals thoughts and feelings are engrossed on something other than the communication skills. 7. Context - involves the expectations of the sender and the receiver and the common or shared understanding through the environmental signals. a. Physical context - the physical environment where the communication takes place. b. Social context - refers to the relationship the participants hold for each other. c. Psychological context - which has to do with the moods and emotions of the communicators at the moment of communication. 8. Interference - the barrier or block that prevents effective communication to take place. a. Psychological barriers - hampering thoughts b. Physical barriers - stimulus like weather, climate health and ignorance c. Linguistic barriers - different culture and language d. Mechanical barriers - communication issues like connectivity and electric power outage. Types of Communication 1. Intrapersonal communication - operates within the communicator himself. Example -what to wear for the day, what activities to engage, reflecting different situations, talking to oneself 5 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT  2.Interpersonal communication - occurs between two or more people Examples - private conversations with friends, interview with prospective employer, simple group meetings. (Source - https://www.studocu.com) Principles of Effective Communication 1. Courtesy - builds goodwill. It involves being polite in terms of approach and manner of addressing an individual. 2. Clarity - makes speech understandable. Unclear language is absolutely forbidden. Jargons, cliche, expressions ephemisms, and doublespeak languages must be avoided. 3. Conciseness - simplicity and directness help you to be concise. Avoid using lengthy expressions and words that may confuse the recipient. 4. Completeness- each message must have a clear and logical conclusions 5. Correctness - glaring mistakes in grammar obscure the meaning of a sentence. Misuse of language can damage your credibility. 6. Concreteness - reduces misunderstanding. It must be supported by facts such as research data, statistics or figures. To achieve concreteness, abstract words must be avoided. 7. Creativity - means having the ability to craft interesting messages in terms of sentence structure and word choice 8. Consideration - sender must consider the receiver's profession, level of education, race, ethnicity, hobbies, interests, passion, advocacies and age when delivering or drafting a message. 9. Cultural sensitivity- emphasis must be given to empower diverse cultures, lifestyles and races as well as the pursuit for gender equality and cultural sensitivity 10. Captivating - sender must strive to make a message interesting to attract better responses and attention from the receivers. Ethical Standards Used in Communication Ethics - or moral philosophy is a branch of philosophy that involves systematizing, defending and recommending concepts of right and wrong behavior. It seeks to resolve questions of human morality by defining concepts such as good and evil, right and wrong, virtue and vice, justice and crime. (Source - https://en.m.wikipedia.org) 6 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Ethical Rules to Consider in Communication 1. Respect the audience/receiver of information 2. Consideration in the result of communication 3. Truth of the information must be valued at all times 4. Only correct information must be obtained and disseminated. 5. No falsification or bending of the true information Activities/Assessment: Quiz #1- Check out the posted questions and turn in your answers on Google Classroom Wrapping up the lesson by asking the following questions: 1. Enumerate the components of communication and explain the functions of each? 2. What are the principles of effective communication? Elaborate on their importance. 3. Differentiate the two types of communication 4. Define ethics and cite the ethical rules in communication. Assignment: Watch a supplemental video via You Tube – A Skype video interview with a foreigner employer. Send using your email, any kind of letter to your foreign employer. Be it an application letter or letter of resignation, reassignment or reemployment. References/Sources: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://www.studocu.com https://en.m.wikipedia.org 7 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Unit 3 – Communicating in Multicultural Settings Overview: This lesson explains the unique cultural characteristics and practices that help shapes communication in a global setting. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Distinguish cultural practices and characteristics that shape communication 2. Enhance your ability to communicate with people from diverse cultures. 3. Appreciate and adapt some communicating skills of of other cultures Course Materials: Motivation: Every intellectual is much acquainted with the conversant fact that "the world is becoming a global village." Communicating in multicultural settings refers to communication climate of different countries when using their mother tongue and their language as lingua franca. When engaging in a multicultural setting, one should try to consider determining culturally and politically-appropriate terms as well as expressions. and images addressing sensitivity to gender, race, class etc. (Source: )www.quora.com Lecture/Discussion: Globalization – or globalization is the process of interaction and integration among people, companies and governments worldwide. As a complex and multifaceted phenomenon, it is primarily an economic process of interaction and integration that is associated with social and cultural aspects. (Source - https://en.m.wikipedia.org) Global culture is culture which transcends national borders and exists in many different places around the world. All of these may influence people's way of thinking all around the world and act as socialization agents, In doing so, they transfer values and beliefs from one culture to the other. Global community refers to the people or nations of the world, considered as being closely connected by modern telecommunications and as being economically, socially, and politically interdependent. Examples: Major offices and some homes linked with optical fiber system,.global multimedia services and satellite transmissions. We can say now that we belong to local and global community in multicultural settings made possible as a result of the advancements of modern technology. (Source - www.quora.com) 8 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT How Communication Shapes Culture and Vice-versa Communication is a cultural practice like any other, shaped to a large degree by personal experience and tradition. Each culture often uses a particular language, though there is not a one- to-one correspondence, think of how many cultures have used a second language like English, French or any language for communication. When people from multiple backgrounds with different ways of communication, coexist without really interacting deeply, that is multicultural communication situation. Like multicultural communication, intercultural communication acknowledges the coexistence of multiple cultures in a single space, be it physical or virtual. Training in language is one integral part. By being aware as an active participant in multiple cultures, one can enrich his own global perspective. Cross cultural communication on the other hand, is the comparison between two or more cultures and most useful for workers who are planning to relocate abroad. (Source - www.scholar.google.com) Advantages of Communication in a Global Setting 1. Intercultural competence in communication resulting in productivity and proficiency at work 2. Promotes teamwork because backgrounds do not matter 3. Global edge in business and familiarization of global market 4. Understanding foreign audience benefitting effective leadership skills (Source - www.theclassroom.com) Possible Cultural Barriers to Effective Communication in a Global Environment 1. Cultural relativism 2. Lack of knowledge of other's culture 3. Discrimination and harassment 4. Language differences Strategies to Become an Effective Global Communicator 1. Reviewing communication principles 2. Analyzing the message receiver 3. Accepting other cultures 4. Learning their cultures and applying what is learned 5. Considering language needs (Source - Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based Lorimar Publishing Inc. 2018) Activities/Assessment: Discuss the lesson and illustrate by examples. Call on some students to wrap up the day’s lesson. 1. What is globalization? 2. What do you mean by communication in a multicultural setting? 9 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT  3. How is communication shaped to be in sync with global village? 4. Explain the advantages of communication in global community? 5. Enumerate the cultural barriers met in a global environment. 6. What are the strategies on how to become an effective global communicator? Assignment: Send a job application video of yourself. Assuming you have graduated two years or three years ago and you are applying for a job position abroad. Take note of an online job application protocols. Turn in all your outputs on Google Classroom. References: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://en.m.wikipedia.org www.scholar.google.com www.theclassroom.com www.quora.com LESSON 2 - Understanding Communication in the Digital Age Unit 1 – Cultural and Global Issues on Communication and its Impact Overview: This lesson tackles cultural and global issues on communication and its big impact on our daily existence in this world. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Distinguish intercultural issues concerning communication 2. Discuss the prevailing reasons on global communication issues and how to resolve those problems 3. Reflect on the great impact of miscommunication in our lives and how to prevent it 10 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Course Materials: Motivation: According to Mitchell Roshong, 2019, leaders need to adapt their communication styles to be more dynamic in the digital age. The sharing of information, news or other reporting data is now in real time and global. Social media platforms improve concise external communication by following character limits that highlight key points with hashtags or key people with @ symbol. source - https://www.sfmagazine.com Lecture/Discussion: Intercultural communication refers to interaction with people from diverse cultures (Jandt, 1998) Forms of intercultural communication 1. Interracial communication - communicating with people from different races 2. International communication - communicating between representatives from different nations 3. Intra-cultural communication - interacting with members of the same racial or ethnic group or co-culture. Issues on intercultural communication Linguistic competence is an important part of intercultural communication. It requires understanding and perception of different cultures. Effective intercultural communication is a vital skill, along with the language knowledge, for the multinational countries, companies and people. To avoid misunderstanding people need to to acquire language competence and practical skills, to study the culture and traditions of the country where they plan to live or work. (Source - https://www.researchgate.net) Since each culture has its distinct aspects, intercultural communication can be the cause of conflict and disorder. Three main issues which are the root of the problem of intercultural miscommunication 1. Language barrier - a difficulty for people communicating because they speak a different language. 2. Cultural diversity - a society made up of many different groups with different interests, skills, talents and needs. It also means that some members can have differing religious beliefs and sexual orientations. 3. Ethnocentrism - is the belief in the inherent superiority of one's own ethnic group or culture, a tendency to view alien groups or cultures from the perspective of one's own. Some of the most talked about issues include gender equality, political views, associated with specific cultures, observance of religious holidays and ethnic stereotyping. (Source - https://www.bartleby.com) 11 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Cultural Diversity in the Workplace Diversity benefits the workplace because people from various backgrounds have different perspectives. Their contribution to the business allows the group to look at problems from all different angles, the results are often innovative. If employees and management do not encourage cultural diversity, teams will be weak. When it works, diversity increases workplace productivity and profits. (Source - https://www.thebalance.com) How to Improve Intercultural Communication Competence 1. Recognize the validity and differences of communication styles among people 2. Learn to eliminate personal biases and prejudices 3. Strive to acquire communication skills necessary in a multicultural world Activities/Assessment: Quiz #2- Check out the posted questions and turn in your answers on Google Classroom Dual writing activity: Based on your findings, formulate a possible strategy for you to be an effective global communicator. Send in your answers on Google classroom. Minimum of 250 words. Assignment: Find a video of an interview of a person who is a native of another country and who has spent an extensive time in the Philippines. Then ask the questions posted on Google classroom. Then send in your answers, there too. References: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://www.researchgate.net https://www.bartleby.com https://www.thebalance.com 12 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Unit 2 – The Impact of Communication on Society and the World Overview: This lesson focuses specifically about the world's understanding and appreciation of the huge impact of communication on society. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Cite different communication portals 2. Differentiate the pros and cons of using social media platforms 3. Analyze how memes, fake news and other social media influences can affect the lives of netizens. Course Materials: Communication Portal A communication portal is a service that allows individuals, businesses, schools and government agencies to share information from diverse sources using unified communications (UC) media. The most common modes are email, texting, voice-over IP (VoIP) and conventional telephone services. Features of a communication portal can include: 1. call answering and disconnect 2. call waiting and call holding 3. caller identification 4. capability for voice-enabled e-mail 5. contact whitelisting and blacklisting 6. ability to dial any number in a document or message 7. dynamic contact availability and status displays 8. automatically updated address book 9. messaging shortcuts for favored contacts 10. ability to set up and modify conference calls 11. detailed messaging and contact histories 12. compatibility with all popular Web browsers and among multiple service providers (Source - https://www.techtarget.com) 13 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Advantages/Disadvantages of Using Social Media Platforms Advantages - 1. Can reach a large audience 2. Direct connection with the audience 3. Create organic content 4. Access to paid advertising services 5. Can build brand 6. Drive traffic to your website 7. Evaluate your performance Disadvantages – 1. Promote negative experiences such as inadequacy about your life or appearance 2. Negative effect on teens like distracting them, disrupting their sleep, exposing them to bullying 3. Rumor spreading 4. Unrealistic views of other people's lives and peer pressure 5. Link to unhealthy dispositions in life, feelings of envy, and less satisfaction with life 6. Can lead to ADHD symptoms, depression, anxiety and sleep deprivation (Source - https://www.unicef.org) Impact of Fake news on Social Media Fake news is quickly becoming an epidemic and has been playing a vital role in campaign, politics, influencing votes and dominating the media to a greater extent in our daily lives. it has an illusory effect ; the fact that if a lie is repeated enough times, you will begin to believe it is true. In addition, the effect that fake news has on people's views of news media with so much false information, consumers are skeptical and it erodes the trust they should have in the media. How do we combat fake news? 1. Consider the journalist or media - unless it is from a credible news source, be weary that the information could be fake. 2. Research - check the citations and dates of research to ensure its from a reputable source and not outdated. It could have been true at some point, but if it is more than a few years old, the information could no longer be fact. 3. Find the source – do not just Google it to see if the information is on other sites. Find sites like Snopes which is excellent at setting the record straight. Note: Be vigilant to put a stop to its recirculation. If you see a friend sharing inaccuracies-ask them to remove their post. Add comments to articles stating the false claims, adding a link to the accurate information. We cannot stop fake news, but we can at least do our part to keep it from being reposted or repeated. (Source - https://www.wearefalls.com) 14 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Activities/Assessment: Activity of the day: Wrapping up the lessons by answering the following questions: 1. Enumerate different features of communication portals. 2. Give the advantages and disadvantages of using social media. 3. Define fake news and how can we combat it? Assignment: Send in a sample of a fake news circulating on social media. It could be in a form of a news item or in a video. Write a reflection on it. Minimum of 300 words or more and turn it in on our Google classroom. References: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://www.techtarget.com https://www.unicef.org https://www.wearefalls.com Unit 3 – Varieties and Registers of Spoken and Written Language Overview: This lesson details the varieties and registers of both spoken and written language and its importance on communication in this digital age. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Categorize varieties of spoken and written language 2. Differentiate the functions of spoken language to written language. 3. Characterize the different variations and registers of the spoken and written language 15 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Course Materials: Two different modes of language 1. Spoken language (sometimes called oral language) is a language which is spoken by people, used in conversations. It will have lots of phrases and incomplete sentences which are "understood in context". Mostly questions, answers, and short sentences/phrases which express an idea. It is produced by articulate sounds, as opposed to a written language. Others refer to sign language as also "spoken" especially in contrast to its written transcriptions (in Braille). In spoken language, much of the meaning is determined by the context. (Source - https://en.m.wikipedia.org) 2. Written language - is the written form of communication which includes both reading and writing. It is the representation of a spoken or gestural language by means of a writing system. Written language is an invention in that it must be taught to children, who will pick up spoken language or sign language by exposure even if they are not formally instructed. (Source - https://www.link.springer.com) Varieties of Spoken and Written Language 1. Varies when communicating with people within (local) and outside (global) our community. 2. Varies in speaking and writing 3. Varies in everyday and specialized discourses Eight different domains in which language varies: 1. Local everyday written - this may include instances of local everyday written usage found in the neighborhood posters. Example - a poster looking for transients/bed spacers 2. Local everyday oral - this may occur in local communication among neighbors in everyday, informal and local varieties of languages. Examples: Filipino dialects 3. Local specialized written - An example of local specialized written usage can be found in the publications and web sites of local societies such as the Baguio Midland Courier. 4. Local specialized oral - involves specialized discourses. For example, in a computer shop in the neighborhood, specialized local usage can be found. A specialized computer game-related vocabulary is used. 16 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT  5. Global everyday written - avoids local colloquialism to make the text accessible to wider communities of readers. This can be found in international editions of newspapers and magazines. 6. Global everyday oral - may occur in interactions between people coming from different parts of the world when they talk about everyday casual topics. 7. Global specialized written - expands to as many readers internationally, hence the non-usage of local colloquial expressions, one example is in international research journal articles. 8. Global specialized oral - occurs when people from different parts of the world discuss specialized topics in spoken form. Example is in paper presentation sessions in an international academic conference. (Source - Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST- Based Lorimar Publishing Inc. 2018) Activities/Assessment: Quiz #3- Check out the posted questions and turn in your answers on Google Classroom Activity of the day: Recitation - Wrapping up the lessons by answering the following questions: 1. Differentiate spoken language from written language. 2. What are the varieties of spoken and written language? 3. Name the eight different domains in which language varies. Assignment: Watch the short film: A Social Life on YouTube and make a short film review in your own words. Turn in your output on Google classroom. References: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://en.m.wikipedia.org https://www.link.springer.com 17 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Lesson 3 - Exploring Tools for Local and Global Communication Unit 1 – Evaluating Texts That Use Words and Images Overview: The lesson focuses on the different contextual elements in different media using words and images that is prevailing nowadays in our everyday communication. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Define the term text in different contexts 2. Distinguish the difference of text using words from text using images 3. Value the importance of these texts, both in words and in images as well as their meanings, especially in social media Course Materials: Motivation: Global and local are understood basically as specific sizes and/or ranges. Essentially global means big and local small. Globalizing the local and localizing the global are the twin forces blurring traditional national boundaries. Global communication has created an immense business empire for communication tools which directly is responsible for the changing paradigms and policies of international relationships among nations of the world. (Source - https://www.gmu.edu) Lecture/Discussion: The term text includes any form of written, spoken or media work conveying meaning to an audience. Text may use words, graphics, sounds and images in presenting information. It may also be in oral, print, visual or electronic forms. Every piece of text carries a message, and every message carries a meaning that maybe true or false. As a regular consumer of text and receiver of information, you need to be more aware and critical about what you accept as a matter of truth or fact. In evaluating "text" you need to consider the following: 1. Message 18 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT  2. Purpose of the message 3. How is the message conveyed 4. Target audience of the message 5. Effect of the message being conveyed Media literacy - Media literacy, put simply, is the ability to identify different types of media and the messages they are sending. Therefore we, as the readers or viewers need to view the media objectively, with the goal to find out or analyze what is being presented. Source - https://www.ylai.state.gov According to Wikipedia, media literacy encompasses the practices that allow people to access critically evaluate, and create or manipulate media. The US-based National Association for Media Literacy Education defines it as the ability to analyze, evaluate, create and act using all forms of communication. (Source - https://www.en.m.wikipedia.org) Key Concepts of Media Literacy 1. All media messages are constructed. Media texts are built just as surely as buildings and highways are built. The key behind this concept is figuring out who constructed the message, out of what materials and as to what effect. 2. Media have embedded values and points of view. Because they are constructed, media messages carry a subtext of who and what is important-at least to the person or people creating the message. The choice of a character's age, gender or race, the selection of a setting, and the actions within the plot are just some of the ways that values become "embedded" in a television show, a movie or an advertisement. 3. Each person interprets messages differently. Different people experience the same media message differently. Audiences play a role in interpreting media messages because each audience member brings to the message a unique set of life experiences. Differences in age, gender, education and cultural upbringing will generate unique interpretations. 4. Media have commercial, ideological or political interests. Most media messages are organized to gain profit and/or power. Much of the world's media were developed as money-making enterprises. Newspapers and magazines lay out their pages with ads first: the space remaining is devoted to new. Likewise, commercials are part and parcel of most television watching now. The internet has become an international platform through which groups or individuals can attempt to persuade. 5. Media messages are constructed using a creative language having its own rules. Each form of communication has its own creative language scary music, heightens fear, camera close-ups convey intimacy, big headlines signal significance. Understanding the 19 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT  grammar, syntax and metaphor of media language helps us to be less susceptible to manipulation. (Source - https://www.ylai.state.gov) Activities/Assessment: Answer the following questions: 1. Define "texts" 2. Differentiate the text using words from text using images? 3. What is media literacy? 4. Enumerate the five key concepts of media literacy Assignment: Submit two outputs - one blog article and one vlog sample that you can find over the internet. Summarize each by identifying its subject/topic, the message it conveys and draw conclusions or recommendations based on the outcome of the information it sends to the readers/viewers. Turn in all your output on Google classroom. References: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://www.ylai.state.gov https://www.en.m.wikipedia.org 20 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Unit 2 – Communication Aids and Strategies: Understanding and Analyzing Tools of Technology Overview: The lesson enumerates the basic understanding of communication aids and strategies, analyzing tools of technology to help us to effectively communicate with others. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Identify the tools of technology in communication 2. Utilize communication aids and strategies in everyday communication 3. Appreciate the importance of tools of technology in daily life. Course Materials: Motivation: In the past, people used smoke signals as a form of communication, however, smoke signals could only send a few simple messages. As the world changed and the population grow people needed to send longer messages as well as well as sending them further in distance. people replaced smoke signals for letter writing at least until the invention of the telegraph. The telegraph system was a form of communication that transmitted electric signals over wires from different locations to translate messages. it was invented by Samuel Morse hence the popular Morse Code until Alexander Graham Bell invented the telephone. After the telephone came the fiber optics cable used to allow data to be processed faster to your home televisions and computers. Another major advancement in technology is the cellular phone that has brought a whole new meaning to the term multi tasking. Cellphones today can do any and everything from sending messages to emails, uploading video and picture and most importantly downloading applications for everything. (Source -www.imagcwp.wordpress/communicationtechnology/hollycurtispaper1-3) Lecture/Discussion: In today's digital era, communication is easier than ever before, people can connect with each other, share online content with the click of a button and work together on projects regardless of distance. Modern communication devices, such as smartphones and laptops open up new opportunities for individuals and business alike. 21 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Tools of technology in communication A wide variety of communication tools are used for external and internal communication, these tools include: 1. mail 2. email 3. telephones 4. television, cable tv 5. radio and sound recording and reproduction technology 6. cellphones 7. smartphones 8. computers 9. laptops 10. VoIP/internet telephony 11. video and multimedia equipments 12. web conferencing tools, google meet, zoom, messenger rooms 13. social networking like Facebook, Twitter, Instagram etc 14. messenger apps 15. chatbots 16. blogs/vlogs 17. tracking software.. as well as online collaboration and productivity platforms (Source - https://www.scu.edu) Modern communication tools to help you stay connected with your audience. 1. Social media - 2. direct message 3. instant message 4. SMS 5. text messaging 6. email marketing 7. direct email 8. blogging 9. voice calling (Source: https://www.resourcetechniques/co.uk) Communication in today's society plays a major role in the public and private sphere. Nowadays, communication globally is at the tip of your fingers literally. There are a lot of different forms of technology that has made this possible, from ipads, to Kindles, to blackberry playbooks and more. Tablets and wireless internet has allowed many countries to communicate instantaneously with the use of emails, text messaging, instant messages and video chat. Modern day technology keeps communication constant. It allows people to express themselves with a click of a button. 22 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT  Therefore, future technology should be more compatible with people's need, Tablets should be Nano sized, lite and slick. interactive and portable. Users should be able to explore endless possibilities from writing word documents to creating and designing websites. Future tablets should be able to bend, fold and roll while giving the user the experience of reading a book or a magazine. The future holds a lot of promise for auto voice translating and interpreting which will remove any language barriers. The future progression in technology will change the dynamics of communication all across the world, in the classroom, the workplace and in the public sphere. Source - www.imagcwp.wordpress/communicationtechnology/hollycurtispaper1-3 Communication Aids and Strategies What is a communication aid? A communication aid helps an individual to communicate more effectively with people around them. Communication aids are also referred to as AAC devices. AAC refers to Augmentative and Alternative Communication. These are a huge range of techniques which support or replace spoken communication. These include gesture, signings, symbols, word boards, communication boards and books as well as voice-output communication aids (VOCAs). What are communication strategies? These are the verbal, nonverbal and visual communication Source- https://www.g-kenneth.blogspot.com/purposivecommunication) Activities/Assessment: Quiz #4- Check out the posted questions and turn in your answers on Google Classroom Activity 1: Watch from You Tube about bloopers and mishaps caught by camera on news reporting. Activity 2: Wrap up the day’s lesson by asking questions: 1. Enumerate the different tools of technology that can be used for communication nowadays? 2. Differentiate the functions of principles of design from each other. 3. How important these principles are in making a work of art? Assignment: Please watch this video at home - 23 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Short Documentary - A Drug Called Social Media. Make a reflection paper about your thoughts on how modern communication makes or breaks people's life. Turn in your outputs on Google classroom. References: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 www.imagcwp.wordpress/communicationtechnology/hollycurtispaper1-3 https://www.g-kenneth.blogspot.com/purposivecommunication LESSON 4 - Communicating Strategically for Various Purposes Unit 1 – Obtaining and Disseminating Information Effectively Overview: The lesson explains the keys on how to properly obtain and disseminate right information for effective communication as well as when, where and how to get all of these information. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Know how to obtain information for effective communication 2. Disseminate information properly and effectively 3. Identify the right information to obtain and disseminate in communication Course Materials: Motivation: Communication strategy is a holistic planning approach in engaging an audience to ensure greater communication effectiveness. But the most important component of a communication strategy is not the strategy at all, it is the objective, and there are so many channels involved nowadays. (Source - https://www.thegoodpitch.com) 24 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Lecture/Discussion: Art of Inquiring and Spreading Information How to Make an Effective Query 1. Define the communication context 2. Choose the appropriate kind of language for composing your inquiry. 3. Make your message clear and concise 4. Thank the addressee promptly when you receive a response. Be courteous. (Source - Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018) Letter of Inquiry An inquiry letter is written when a person needs more information about something like products, services, internships, scholarships or job vacancies offered by companies, associations or individuals. An inquiry may also be in the form of telephone or personal interview. Content and Organization of Inquiry Letter 1. Heading 2. Inside address 3. Salutation 4. Body of the letter 5. Complimentary close 6. Signature Getting Information There are many ways to get information. the most common research methods are: 1. literature searches 2. talking with people 3. focus groups 4. personal interviews 5. telephone surveys 6. mail surveys 7. email surveys 8.internet surveys. (Source - https://www.statpac.com) Obtaining information from available sources 1. books 2. encyclopedia 3. magazines 4. databases 5. newspaper 6. library catalog 7. internet (Source- https://www.reuters.com) 25 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT  Disseminating information - the means of delivery is a key part of the strategy for better information. the dissemination of information can take up as much as half of the total cost of an information project so it must be planned from the start. the key to effective dissemination is to match the means to the message and needs of the audience. There are lots of ways to deliver information from a slogan on a t-shirt to a video on YouTube. The key is to adopt a method that will work for the target audience and for the type of content you have to deliver. 1. traditional method - leaflets 2. video 3. mass media - press, radio, television 4, social media - Facebook, Twitter, Instagram, etc 5. billboards, posters, streamers, tarpaulins 6. word of mouth (Source -https://www.advicenow.org.uk) Activities/Assessment: Activity: 1. Obtain an information about recent and current news trending now on the following communication portals: Facebook, Twitter, Instagram etc. 2. Make a quick analysis about it how you interpreted the information obtained and describe it in three words. 3. Cite your sources- include the date and and the number of likes and shares, number tweeted and retweeted. Send all your answers on Google classroom. Watch a video from You Tube Assignment: 1. Search and select a convo on Facebook about a current issue on any topic. 2. Make a reflection paper about it. Minimum of 250 words. 3. Cite the source of your information and the date and where it was published. 4. Send in your outputs on Google classroom. References: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://www.statpac.com https://www.reuters.com https://www.advicenow.org.uk 26 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Unit 2 – Expressing an Opinion and Taking a Stand on an Issue Overview: The lesson explains the importance of expressing an opinion properly and taking a stand on an issue on a strategic and positive way. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Express your opinion effectively 2. Establish strategic skills at taking a stand on an issue 3. Appreciate the importance of expressing an opinion and taking a stand on an issue. Course Materials: Opinion - is a view, a belief or judgment that rests on grounds insufficient to produce complete certainty or proof, or appraisal formed in the mind about a particular matter the prevailing/popular feeling or public view. (Source - https://www.thefreedictionary.com) Though it is just an estimation of the merit of a person, opinion is a belief or conclusion held with confidence but not substantiated by positive knowledge or proof. The abrasiveness one feels when he has voiced out is opinion is actually making him a stronger person and will earn his stripes in the world of self-confidence (Source - https://www.more.com) Importance of Voicing out an Opinion Many employees have opinions about their workplaces but never voice them for fear of reprisal. This tendency keeps valuable information hidden from those who make decisions voicing opinions in a professional manner can boost the profile of an employee and improve the morale of a company. (Source - https://work.chron.com) Standing on an Issue To support or be loyal to someone or something it is so important it helps you to explore your inner self, built belief in you, to reach to the target, gives directions to your life. if you stand for something you will have people for you and people against you but if you stand for nothing then you will have nobody for you and nobody against you. (Source - www.quora.com ) 27 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Logic and Rhetoric Logic is a science that deals with the principles and criteria of validity of inference and demonstration, the science of the formal principles of reasoning. It refers to the science of thinking methodically Rhetoric refers to the art of speaking or writing effectively, communicating persuasively. Both logic and rhetoric are important in arguing a point effectively Fallacy - is a false or mistaken idea; the use of invalid or otherwise faulty reasoning or "wrong moves". Fallacies are deceptive, misleading or false notion, belief, statements that reflect flaws and inconsistencies and people tend to believe the idea to be true, but which is in fact it is false. (Source - https://www.dictionary.com) Debate is a discussion as of a public question in an assembly, involving opposing viewpoints, like a debate on the Senate. It is a discussion about a subject on which people have different views, a process that involves formal discussion on a particular topic. (Source - https://www.lexico.com) A debate is an organized argument or contest of ideas in which the participants discuss a topic from two opposing sides. Those who agree with this statement or idea are the Pro side and those who will not agree with this statement or idea are the Con side. The aim of a debate is to convince the opposition that you are right. When the two sides agree on the subject or when one side's argument are more convincing than the other side that is when the debate comes to a close. (Source - https://www.americandebateleague.org) Activities/Assessment: Quiz #1- Check out the posted questions and turn in your answers on Google Classroom Activity 1: Watch a video from You Tube – Activity 2: Quick mini-debate - Boys versus Girls Topic- the much controversial topic on Facebook. "What is Wrong with Girls Wearing Sexy Dresses?" Wrapping up the day’s lesson by asking: 1. What is an opinion? How are you going to express it freely? 2. What is the important skill when standing on an issue? 3. Differentiate logic from rhetoric and fallacy. 4. Define debate. 28 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Assignment: Submit a sample copy of any kind of letter - letter of application, letter of resignation letter, asking for a raise or promotion and other office related letters. Turn it all in on Google classroom. References: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://www.thefreedictionary.com https://www.more.com https://work.chron.com https://www.quora.com https://www.dictionary.com https://www.lexico.com https://www.americandebateleague.org LESSON 5 - Developing Communication Materials for the Workplace Unit 1 – Communicating with Members of Workplace Effectively Overview: This lesson tackles on communication when someone is in a workplace and how to effectively utilize communication tools to ensure productive and efficient delivery of information. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Identify communication tools in workplace 2. Understand the purposes of communication skills at work 3. Examine the importance of sending information effectively in workplaces. 29 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Course Materials: Motivation: Effective internal communications in a culturally diverse, organization means being able to share and exchange ideas based on mutual awareness, respect and credibility. (Source - https://trainingindustry.com Lecture/ Discussion: Communication in the Workplace In an organization, communication facilitates the flow of information and understanding between different people and departments through different media using all the channels and networks. This flow of information is vital for managerial effectiveness and decision making in general and for human resource manager in particular as he has to be in contact with the managers of various departments, employees and workers and trade union leaders. Communication thus helps understand people better removing misunderstanding and creating clarity of thoughts and expression. It also educates people. The communication may be written or oral, formal or informal and upward, downward or horizontal, diagonal, interpersonal, intrapersonal, interdepartmental and intra=organizational. Communication in a Workplace - Communication is one of the major concerns n the workplace. Creating and maintaining a positive work environment is what means effective workplace communication. Exchanging information and ideas within an organization is called workplace communication. Why is communication so important in the workplace? 1. It avoids confusion resulting to lesser misunderstanding solving conflicts early. 2. It provides purpose and clear direction increasing self-esteem among employees. 3. It builds a positive team spirit among workmates producing healthy company culture. 4. It creates accountability, higher employee job satisfaction and business success. (Source - https://www.hrtechnologist.com) The Resume - A resume is a document created and used by a person to present their background, skills, and accomplishments. Resumes can be used for a variety of reasons but most often they are used to secure new employment. A typical resume contains a "summary" of relevant job experience and education. The resume is usually one of the first items, along with a cover letter and sometimes an application for employment. This could be printed or scannable one. (Source - https://www.en.m.wikipedia.org) 30 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Job Application Letters Also known as cover letter, it is a letter you send with your resume to provide information on your skills and experiences. This letter is your chance to "sell" yourself to an employer, explaining why you are an ideal candidate for a position. An application letter reflects more details about you as an individual, while a resume outlines your professional skills and experience more. How to Write an Application Letter 1. Review information about the company and position 2. Use a professional format 3. Create the heading 4. Address the letter to the hiring manager 5. Open the letter by describing your interest 6. Outline your experience and qualifications 7. Include aspects of your personality 8. Express appreciation 9. Close the letter. (Source - https://www.thebalancecareers.com) The Memorandum - A memorandum (abbreviated as memo; comes from the Latin word memorandum est meaning "it must be remembered" is a written message that maybe used in a business office. It is typically used by firms for internal communication while letters are typically for external communication. (Source - https://www.en.m.wikipedia.org) Emails Electronic mail (email or e-mail) is a method of exchanging messages between people using electronic devices, the term electronic mail has been in use with its current meaning since at least 1975. Email operates across computer networks, primarily the Internet. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. They need to connect, typically to a mail server or a webmail interface to send or receive messages or download it. (Source - https://www.en.m.wikipedia.org) Bulletin Bulletin is a brief public notice or news item issuing usually from an authoritative source, intended for immediate publication or broadcast. (Source -https://www.merriam-webster.com) 31 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Activities/Assessment: Activity: Think of communication tools applicable to the following workforces. Group yourselves into five groups then draw lots as to what topic you would like to discuss. 1. Nurses and doctors 2. Journalists 3. Tourism industry 4. Teachers 5. Business and trade Assignment: Watch at home a video on Product Promotion Present a sample persuasive letter on how to sell stocks or insurances. Send in all your outputs on GC. References/Sources: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 https://www.hrtechnologist.com https://www.en.m.wikipedia.org https://www.thebalancecareers.com https://www.merriam-webster.com Unit 2 – Persuading your Audience and Handling Objections Strategically Overview: This lesson focuses on using communication skills to persuade people during conversations as well as how to handle the situation when objections arise among your audience. Learning Objectives: After successful completion of this lesson, you should be able to: 1. Define persuasive communication 2. Appreciate different strategies on how to handle objections 3. Value the importance of knowing your target audience when communicating 32 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Course Materials: Persuasion is a message designed to alter a person's beliefs or behavior. it is also identified through appeals to personal motives and behavior. Senders are usually motivated by the desire for power, financial reward like political campaigns or commercials. It can attempt to influence to change a person or group's attitude or behavior toward some event, idea, object or anything. Persuasive - means making you want to do or believe a particular thing; someone or something that is persuasive is likely to persuade a person to believe or do a particular thing. (Source - https://www.studocu.com) Persuasive communication is any message that is intended to shape, reinforce, or change the responses of another or others. Such responses are modified by symbolic transactions (messages) which are sometimes, but not always, linked with coercive force (indirectly coercive) and which appeal to the reason and emotions of the target. (Source - https://www.definitions.net) Convincing an Audience that your Point is Valid 1. Tell the audience clearly why the issue matters 2. Paints a bright picture of the rewards of embracing the cause 3. Paints a bleak picture of the results of disregarding the cause 4. Clearly outlines the action that must be taken. 5. Wraps up with a memorable rallying cry. (Source - https://www.sketchbubble.com) How to Handle Objections 1. Listen fully to the objection 2. Understand the objection completely 3. Respond properly 4. Confirm you have satisfied with the objection (Source - https://www.rainsalestraining.com) Activities/Assessment: Quiz #2- Check out the posted questions and turn in your answers on Google Classroom Activity: Search over the internet, the greatest speeches of all time, read it. Find the most persuasive line on the speech that you feel is the most important part, a line from the speech which is the most persuasive. Write the name of the author and the title of the speech. Send all your outputs on Google class. Group Activity - Brainstorming on the title and subject of your upcoming academic paper on Purposive Communication. 33 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Assignment: Group Assignment: 1. In connection with your upcoming final output, submit a research proposal title along with your letter written persuasively why you choose the said title for your school paper. It needs to be related to Purposive Communication. 2. Research on Academic Paper Presentation. Send in your links and URLs on our Google classroom. References/Sources: Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint of Ateneo de Manila University Press 2018 Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing Inc. 2018 LESSON 6 - Designing Tools for Academic Papers In academic writing, the writer's aim is to persuade readers of an idea based on evidence. The writer portrays to the readers what he thinks about a particular topic and based on research and facts from academic reading. Academic papers are not written for readers, they are written for reviewers (Source - https://www.cavehill.uwi.edu) Unit 1 – Writing the Academic Paper What is an academic paper? An academic paper (also called scholarly paper) is not a social commentary, an opinion or a blog. Most classes require at least one written assignment, and teachers expect a high level of writing skills. A good paper generally includes a thesis, paragraphs that support it and a strong conclusion. (Source - www.quora.com) Overview: The lesson deals with the purpose and importance of writing an academic paper as well as the skills and tools needed when preparing one. 34 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT Learning Objectives: After successful completion of this lesson, you should be able to: 1. Familiarize yourself of the steps in writing an academic paper 2. Identify the technology tools needed when writing an academic paper 3. Appreciate the purpose of why you are writing an academic paper. Course Materials: An academic paper begins with a thesis - the writer of the academic paper aims to persuade readers of an idea or solution to a problem based on evidence- not personal opinion. Its value as an instructional tool is to assist students in developing their critical thinking skills. Source: https://www.defsa.org.za The four main types of academic writing are: 1. description 2. persuasive 3. expository 4. narrative Academic Text Structure The academic text structure. is an important feature of academic writing. A well-structured text enables the reader to follow the argument and navigate the text. In academic writing, a clear structure and a logical flow are imperative to a cohesive text. In many university assignments the correct use of structure is part of the final assessment. The structure of your writing depends on the type of assignment. Most academic texts follow established structures. Some common structures in academic writing are: the three-part essay structure and the IMRaD structure. Even shorter essays that are not divided into titled sections follow such a structure. Longer texts may be further divided into subsections. Different departments in the university may prefer that students use a certain structure. The Academic Writing Process Academic writing is a process that can be divide into three stages: Prewriting, drafting and the final revising stage which includes editing and proofreading. In the first stage you research your topic like collecting data and information, then make a preparatory work before you enter a drafting stage. After you have written your text, it is important that you take time to revise and correct it before submitting the final result. (Source - https://www.Lnu.se) 35 SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION COMPILED BY: REYNALDO C. CASTRO, LPT The Three Stages in Writing 1. Prewriting - in this stage you plan and prepare your writing, research your topic and look for relevant sources. You should give thought to the subject and purpose of your assignment. 2. Drafting - once you have created an outline, it is now time to write. Remember that you do not have to write your draft perfectly right. Instead focus on producing a flawless text, try to concentrate on writing your main ideas. You do not need to edit or proofread it yet. Instead try to let your thinking and writing flow as freely as possible. 3. Final revision - in this stage, editing and proofreading are included. Make sure now that your writing is coherent and written accurately. Your final product should be a text that has been thoroughly worked through and should meet the academic standards of writing. Allow enough time to edit and proofread everything. (Source - https://www.Lnu.se/student) How to start writing an academic paper? 1. Draw your reader in and convince them they should care about your topic. 2. State your argument clearly. 3. Render evident your contribution to scholarship. 4. Establish your expertise. 5. Define your terms. Kinds of academic paper 1. Essay - these are the most common type of academic papers that are significant as they cater to almost all levels of academia especially high school and undergraduate levels. This type of paper provides an illustration of a certain topic through the amalgamation of key facts and opinions organized to create a coherent structure that provides a logical explanation of the topic. 2. Research paper is an academic paper that is longer than atypical essay and usually entails more detailed research relative to the topic or subject matter that the paper encompasses. To highlight aspects regarding a specific issue, the research paper usually includes a literature review section that provid