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**OBSERVATION REPORT:\ DROSER MARKETING** *BSIE 2-E* AMANTE, KYLE AVENIDO, KERSTINE FAITH BACATAN, LEANNE BALIBER, RALPH BARDA, EUNICE GRACE BAYNO, JOHN REYNAN **I. COMPANY OVERVIEW** Droser Marketing is a small business company that mainly deals in the selling of different kinds of religio...

**OBSERVATION REPORT:\ DROSER MARKETING** *BSIE 2-E* AMANTE, KYLE AVENIDO, KERSTINE FAITH BACATAN, LEANNE BALIBER, RALPH BARDA, EUNICE GRACE BAYNO, JOHN REYNAN **I. COMPANY OVERVIEW** Droser Marketing is a small business company that mainly deals in the selling of different kinds of religious objects such as candles, religious figurines, and the like. It is located at 40 Vicente Gullas St, Cebu City, 6000 Cebu.  *Location of the Enterprise* **II.OBJECTIVES** The main objectives of this report are to: - Describe the type of plans used in Droser Marketing\'s business activities and identify and explain the key elements of their planning. - Understand how Droser Marketing establishes the significance of their goals and objectives within their plans. - Identify and examine the elements of Droser Marketing\'s typical action plans. III\. **OBSERVATIONS** **A. Describe their type of plans used in business activity they have and identify and explain the key elements of planning they used. ** **TYPES OF PLANS UTILIZED** *a. Strategic Plans* - Diversifying the religious items they sell. For candles, they innovated them to become smokeless and scented unlike the typical candle. Additionally, a variety of figurines of Christian characters (e.g. Jesus, Mother Mary, Sto. Nino) were sold in their establishment. - Providing Excellent Customer Service to their customers and a personalized shopping experience, to rake in good reviews on their enterprise. - They put emphasis on product quality and customer trust. *b. Tactical Plans* - Having a good product display and merchandising. They arrange the religious items they sell in a way that appeals to customers, such as placing in-demand candles or popular figurines in certain locations within their establishment. - Training employees to give respectful attitude and service to their customers, assisting them with product inquiries, as well as offering good recommendations. *c. Operational Plans* - Management of Daily Inventory. They make sure that the items they are selling such as candles, rosaries, and religious figurines are well-stocked. To avoid shortages or overstocking, they perform regular inventory check-ups and update stock levels. - They create an "acquiring of relevant resources schedule" in which it is based on their sales pattern and upcoming religious events (e.g. All Souls Day, Christmas). *d. Contingency Plans* - They prioritize producing the key products of their business in case there is an unexpected situation. - They install surveillance cameras within and around their facility to protect their business from theft. **KEY ELEMENTS OF THEIR PLANNING** *a. Production Planning* - Droser Marketing focuses on ensuring timely production and product availability. Based on customer demand and religious holidays (such as Christmas, All Souls Day), they set a product manufacturing schedule, and they procure the raw materials necessary in making their products such as the wax & wicks for the candles, and wood for the religious figurines. They then allocate their labor and equipment in different stations to ensure the production meets the demand without delays. Afterwards, they conduct quality check to make sure that the products manufactured are not defective or less in quality. *b. Sales Targets* - Based on seasonal demand such as during peak religious seasons (e.g. Holy Week, Easter), they set higher priority targets on their products that are expected to sell more in those seasons. This is because their business would earn more capital as they sold those religious items, achieving their organizational goals in the process - They identify and separate items that are high in demand. In their business, candles are almost sold out immediately so they display more candles in their establishment than their religious figurines *c. Inventory Management* - As for managing their inventory, they gather data of their sales to predict customer needs, to maintain the stocks they have. - Once they have determined they are out of stocks, they establish reorder points for popular items to ensure timely restocking from their suppliers. - They avoid excess inventory to lessen the costs for storage while ensuring to have sufficient supply, as well as they monitor inventory as closely as possible to avoid running out of in-demand religious items such as candles or some popular holy figurines **B.** **How did they establish the significance of their goals and objectives in their plans? ** **Goals and Objectives ** *a. Goals* Profit Goals  - Boost Candle Sales by introducing personalized or custom-designed candles to attract more customers. Service Goals - Enhance the store's footprint to improve customer service and optimize the packaging of candles. *b. Objectives* Focus on Quality and Customer Trust - Emphasizing product quality helps build a loyal customer base willing to pay premium prices, which supports overall financial health through repeat purchases and positive word-of-mouth. Inventory Management - Regular inventory checks and a strategic resource acquisition schedule ensure that popular products are consistently available, reducing lost sales opportunities and enhancing customer satisfaction. This operational efficiency supports financial goals by maximizing sales potential. **C. Identify their action plans and examine the elements of their typical action plans.** **A. Action Plans** *a. Product Development and Diversification* - Introduce innovative religious products, including personalized rosaries and sustainable candles. *b. Inventory Management* - Optimize inventory processes to ensure product availability and reduce shortages. **B. Elements of their Action Plans** *a. Timeline Management* - Establishing clear project milestones for production,sales deadlines, tracking progress, and conducting regular meetings to ensure alignment and timely adjustments based on project needs. *b. Resource Allocation * - Designate a dedicated team for inventory management to conduct regular check-ups and updates. *Financial Resources * - Invest in innovative product development (e.g., research on smokeless and scented candles). - Budget for marketing efforts focusing on social media and local advertising in alignment with specific religious events. *Material Resources* - Maintain essential supplies (candles, rosaries, figurines) to meet demand, especially during high seasons (e.g., Christmas, Holy Week). - Ensure the upkeep of facilities with proper lighting and security systems (e.g., surveillance cameras) to create a safe shopping environment. *c. Performance Monitoring * *Production Efficiency* - Track and analyze the average number of units produced per order over time to establish a baseline.  *Units Produced per Order * - Increase the number of units produced per order to meet demand efficiently. *Quality Control* - Create detailed checklists for each product type (candles, sculptures, rosaries) to standardize quality inspections. *Defect Rate* - Continuously monitor production processes and make necessary adjustments to minimize defects