Group 2 Design of Tourism & Hospitality Industry PDF

GROUP 2 AALA, MARIA ELAINE LOPIGA, ROSE GEM MACASA, MARIENELLE RAQUEL, MONALISA REBLORA, PATRICIA  TABLE OF CONTENT INTRODUCTION SERVICE DEVELOPMENT GOODS AND SERVICES SERVICE DESIGN SELECTION GENERATING NEW SUSTAINABILITY SERVICES ...

GROUP 2 AALA, MARIA ELAINE LOPIGA, ROSE GEM MACASA, MARIENELLE RAQUEL, MONALISA REBLORA, PATRICIA  TABLE OF CONTENT INTRODUCTION SERVICE DEVELOPMENT GOODS AND SERVICES SERVICE DESIGN SELECTION GENERATING NEW SUSTAINABILITY SERVICES  INTRODUCTION The design of the tourism and hospitality industry involves creating experiences that cater to the diverse needs and preferences of travelers. This sector encompasses various components, including accommodation, transportation, attractions, and food services. Effective design considers factors such as customer experience, sustainability, cultural relevance, and technological integration. DESIGN in the context of the tourism and hospitality industry refers to the strategic planning and creative processes involved in creating spaces, experiences, and services that enhance customer satisfaction and operational efficiency. GOOD AND SERVICES SELECTION In tourism and hospitality, the selection of goods and services is a critical aspect that shapes the visitor experience. The diversity and quality of goods and services offered in these industries significantly influence customer satisfaction, loyalty, and overall business success.  ACCOMMODATION OPTIONS Hotels, resorts, and other lodging facilities often provide a range of room types, amenities, and price points to cater to diverse travelers. Selection GOODS here is based on factors such as location, luxury level, and customer preferences. SELECTION FOOD AND BEVERAGE Restaurants, cafes, and bars must decide on menu offerings, sourcing of ingredients (local vs. international), and the type of cuisine. This is a vital part of the tourist experience, as culinary tourism is growing in importance. SOUVENIRS AND LOCAL PRODUCTS Many tourists seek to purchase locally-made goods, which contribute to the cultural immersion of their travel experience. The availability and quality of these goods can impact tourists' satisfaction with a destination.  TOURISM ACTIVITIES Adventure tourism, cultural tours, and eco-tourism activities must be tailored to the interests of the target audience. Offering specialized services SERVICES like guided tours or curated experiences adds value to the tourist experience. SELECTION CUSTOMER SERVICE The quality of customer service, including responsiveness, friendliness, and problem resolution, is crucial. Service design that ensures a positive guest experience is essential. TRANSPORTATION SERVICES The availability of reliable, safe, and convenient transportation is a fundamental part of tourism services, impacting both accessibility and comfort for travelers.  GENERATING NEW SERVICES For the Tourism Industry, there are still rising tourism trends that can help tour operators, Destination Marketing Organizations (DMOs), and other industry suppliers to revamp their businesses and experience success as we get into the new normal. BLEISURE TRAVEL AUTOMATION ACTIVE ECOTOURISM people extend their business digitization has led to a rise emerged in response to the travel to leisure activities in online bookings calls for more sustainable and booking systems help tour & thoughtful tourism can either be pre-planned or as activity providers automate opportunities for travelers to an afterthought be involved in the their processes preservation of tourist destinations  GENERATING NEW SERVICES For the Hospitality Industry, new technology can help make a business more efficient, while in other cases, it can improve the overall customer experience. ARTIFICIAL INTELLIGENCE CONTACTLESS PAYMENT MOBILE CHECK-IN SERVICE plays several roles within the many of the biggest one of the most useful for hospitality industry, but the hospitality trends are reducing the need for human-to- main one is improving customer concerned with reducing human contact service friction, and contactless allow customers to benefit from payments have been one of the self-service and will make the example is AI-powered chatbots most prominent examples arrivals part of the customer experience much faster SERVICE IDENTIFY CUSTOMER NEEDS AND PREFERENCES DEVELOPMENT INVOLVE CUSTOMERS IN CO-CREATION Improving and creating new ways to make INNOVATE AND the customer experience better in tourism and hospitality. DIFFERENTIATE SERVICES MEASURE AND IMPROVE This includes things like hotels, SERVICE QUALITY resorts, restaurants, and travel services.  4 KEY AREAS OF SERVICE DEVELOPMENT IN TOURISM AND HOSPITALITY INDUSTRY SERVICE ACCOMMODATION - HOTELS AND RESORTS DEVELOPING NEW DEVELOPMENT ROOM CONCEPTS AND SERVICES FOOD AND BEVERAGE - RESTAURANTS OFFERING UNIQUE DINING EXPERIENCES TRANSPORTATION - ENHANCEMENTS IN TRAVEL EXPERIENCES RECREATION AND ENTERTAINMENT - THIS AREA INCLUDES ATTRACTIONS, EVENTS, AND ACTIVITIES THAT REFRESH AND ENTERTAIN VISITORS  SERVICE DESIGN The idea of service design has a tremendous impact. Through service design, brands work to understand how the people and processes that they employ will work together to create an outstanding experience that customers will appreciate and hopefully pass along to others to build the brand’s reputation and consumer base. PRODUCT It is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects, services, places, organizations, and ideas. HOSPITALITY INDUSTRY PRODUCTS ACCOMMODATIONS FOOD AND BEVERAGE HOSPITALITY INDUSTRY PRODUCTS SERVICES RECREATION &ENTERTAINMENT  TOURISM INDUSTRY PRODUCTS TRAVEL EXPERIENCES TRANSPORTATIONS  TOURISM INDUSTRY PRODUCTS ATTRACTIONS PACKAGES AND ITERINARIES PRODUCTS AND SERVICES ON 4 LEVELS CORE PRODUCT the most basic product, Marketers must uncover the core benefit to the consumer of every product and sell these benefits rather than merely selling features. FACILITATING PRODUCTS are those services or goods that must be present for guests to use the core product. SUPPORTING PRODUCT are extra products offered to add value to the core products and help to differentiate it from the competition. AUGMENTED PRODUCT includes accessibility, atmosphere, customer interaction with the service organization, customer participation, and customers’ interaction with each other.  SUSTAINABILITY Designing tourism and hospitality services in the Philippines with a focus on sustainability involves creating experiences that prioritize environmental stewardship, social responsibility, and economic viability. 1. SUSTAINABLE ACCOMMODATION DESIGN Biophilic Design: Incorporating natural elements into the design of hotels and resorts to enhance guest well-being and reduce energy usage. Example: AMANPULO ON PAMALICAN ISLAND  SUSTAINABILITY 2. INTEGRATING LOCAL CULTURE Cultural Design Elements: Incorporating local artistry and craftsmanship into the architecture and interior design of hospitality venues. Example: THE HENRY HOTEL IN CEBU  SUSTAINABILITY 3. ECO-FRIENDLY INFRASTRUCTURE Water Conservation: El Nido Resorts employs innovative water management practices, including rainwater harvesting and greywater recycling systems. This approach not only conserves water but also protects the pristine marine environment of El Nido, making it a model for eco-friendly hospitality. Example: EL NIDO RESORTS IN PALAWAN  SUSTAINABILITY 4. RESPONSIBLE TOUR DESIGN Eco-Tourism Experiences: Creating tour packages that focus on sustainable practices, such as wildlife conservation and responsible travel. Example: FARM AND AGRI-TOURISM (TAAL MARANAN’S FARMVILLE)  SUSTAINABILITY 5. SUSTAINABLE EVENT DESIGN Aqua Planet : has developed a green event space that promotes sustainable practices during conferences and gatherings. This includes waste segregation, the use of digital materials to reduce paper waste, and eco-friendly catering options. The venue’s design encourages responsible event management, making it a preferred choice for environmentally-conscious organizers. Example: AQUA PLANET IN CLARK, PAMPANGA REFERENCES BALOGLU, S., BOWEN, J., & KOTLER, P. (2021). MARKETING FOR HOSPITALITY AND TOURISM. 8TH EDITION. PEARSON. OTTENBACHER, M. (2007). INNOVATION MANAGEMENT IN THE HOSPITALITY INDUSTRY: DIFFERENT STRATEGIES FOR ACHIEVING SUCCESS. JOURNAL OF HOSPITALITY & TOURISM RESEARCH. SAGE JOURNALS. CASTRO, C., DIAZ, I., & RUIZ, D. (2011). CREATING CUSTOMER VALUE THROUGH SERVICE EXPERIENCES: AN EMPIRICAL STUDY IN THE HOTEL INDUSTRY. TOURISM AND HOSPITALITY MANAGEMENT. IDEAS. TSVETKOV, T. (2023). 12 TOURISM TRENDS THAT WILL SHAPE THE TRAVEL INDUSTRY IN 2022 AND BEYOND. REGIONDO. BARTEN, M. (2024). HOSPITALITY TRENDS: THE LATEST TRENDS IN THE HOSPITALITY INDUSTRY FOR 2024. REVFINE. KHAN, F., LATHEEF, N., & NALLANDIRAN, P. (2023). SERVICE DEVELOPMENT FOR CUSTOMER EXPERIENCE IN HOSPITALITY INDUSTRY. LINKEDIN. ZHANG, X. (2020). SERVICE DESIGN IN HOSPITALITY: WHY A HOLISTIC APPROACH IS THE WINNING FORMULA. EHL INSIGHTS. JONES, M. (2017). SUSTAINABLE EVENT MANAGEMENT: A PRACTICAL GUIDE. ROUTLEDGE. HALL, M., GOSSLING, S., & SCOTT, D. (2017). THE ROUTLEDGE HANDBOOK OF TOURISM AND SUSTAINABILITY. ROUTLEDGE.