Strategies for Quality Service in Tourism and Hospitality Industry PPT

Strategies for Quality Service Strategies Defined in Tourism and Step 6 Strategic Hospitality Title Planning Industry Strategies for Quality...

Strategies for Quality Service Strategies Defined in Tourism and Step 6 Strategic Hospitality Title Planning Industry Strategies for Quality Service Strategizin Porter’s g the Generic Future Strategies Internal & External Assessme nts Strategies Defined Strategies are plans that are designed to achieve a specific aim of the company. It usually involves setting goals, planning actions to achieve such goals and maximizing resources to achieve the goals. Strategic Planning Strategic Planning is the process of identifying the company’s internal and external characteristics which will contribute to the attainment of its goal pointing to a specific direction while formulating policies on how best to achieve it. Components of a Strategic Plan Adoption of Identification on different Allotment of long-term goals courses of Resources and objectives action Porter’s Cost Leadership Generic Strategies Differentiation Strategy Focus Strategy Strategy -focuses on -concentrates on -focuses on making increasing profits developing services a company’s by reducing for niche market. service being operational costs -this strategy attractive ad and charging lower requires deep unique in prices. understanding of comparison to -invest on new the customer’s those of its technology to have need of the competitors efficient logistics company -spending on labor, material and facilities are low -COMPANY BEATS ITS COMPETITORS ON COST INTERNAL AND EXTERNAL ASSESSMENTS Internal analysis is where an organization takes stock of the resources and assets that it possesses. These include the strengths that enable an organization to function well. Experts refer to this as the “secret sauce” of an organization. An external analysis, meanwhile, does not rely on the “secret sauce”. How a company positions itself in the market with respect to its rivals in its particular space is of primary concern. Attention should be focused on what a company is good at relative to its rivals in that industry. Strategizing for the Future 1. Demographics 2. Economic and Natural Forces 3. Competitors Other Stakeholders and Relevant Groups 1. Resource Suppliers 2. Capital Suppliers 3. Labor Supply