Behavioral Aspect of Housing PDF

ARC 150: HOUSING PHINMA – UNIVERSITY OF PANGASINAN COLLEGE OF ENGINEERING AND ARCHITECTURE DEPARTMENT OF ARCHITECTURE Research Work BEHAVIORAL ASPECT OF HOU...

ARC 150: HOUSING PHINMA – UNIVERSITY OF PANGASINAN COLLEGE OF ENGINEERING AND ARCHITECTURE DEPARTMENT OF ARCHITECTURE Research Work BEHAVIORAL ASPECT OF HOUSING Submitted by: GROUP 1 UP-FA1-BSAR5-02 Submitted to: AR. KATHLEEN JERELL RAMOS Instructor Behavioral Aspect of Housing A residence should provide a safe, relaxing and also private environment for individuals to live and abuse themselves and others but this is not always the case. They provide chances for a wide range of enjoyable and beneficial social work and leisure contacts and behaviors but they can also cloak undesirable habits from a public security point of view. Despite the limitations associated in researching behavior in a private setting, understanding how people act inside their homes has been a topic of housing research for many years. Residential attitudes such as preference choices and satisfaction are more frequently studied by social scientists and housing industry researchers because study attitudes require fewer restrictions than studying what individuals do with their houses. Typically, residential attitudes studies are carried out by surveying residents in public places such as a mall, grocery store, or school, as well as via mail and even internet. However modern technology allows the researchers to investigate behavior within homes in less intrusive ways as long as ethical considerations such as informed consent are strictly followed. Timed use of different places within the property digital pictures and build handheld recording devices and resident narrated video tours are some of these strategies. This section depicts people's conduct both inside and outside of their homes. It includes men's, women’s, and also children's behavioral inclination in how they use different portions of the house and it finishes with a discussion of accessibility and aging in place. The behavioral aspect of housing is man’s view of its environment and the built space. In other words the space that we see around us that affects our behavior, thoughts, and actions. Psychological and cultural perspectives influence how people experience and interact with housing. Psychological factors like environmental stimuli, territoriality, and privacy shape behavioral responses to architectural features. Culturally, Filipino houses traditionally used natural materials and floor plans incorporated aspects of daily life, though modern styles have also been adopted over time. Psychological Perspective It focuses attention on cognitive processes, attitudes, beliefs. A. · Environment Stimuli Size and height of space - Predicts perceive angles, distances, and shapes. It can be used by individuals to judge if their homes satisfy their psychological needs. Figure 01: Size and Height of space  Color - It has a big impact on our sight. - It catches the attention of users and identifies the types of buildings. Figure 02: Color Temperature - The effect of provocation on emotional experience. The comfortability of the users. Figure 03: Temperature Noise - It affects people’s concentration. - Social interaction is interrupted by masking of sounds. Figure 04: Noise  B. Territoriality Is a pattern of behaviour and attitudes held by an individual or group that is based on perceived, attempted, or actual control of definable physical space, object or idea and may involve habitual occupation, defense, personalization, and marking of it. It is a theory to show how animals and people organize themselves spatially. It involves identification with an attachment to territory and place. C. · Privacy Solitude - being alone Intimacy - the ability of a small number of people to be by themselves undisturbed Anonymity - the ability to interact or be with others without releasing full information about oneself to avoid being identified or accountable Reserve - the ability to limit communication about oneself to others. Cultural Perspective The cultural perspective of housing is the influence that changed us to what we are today. Cultural Perspective of Filipino Houses Filipino houses vary in the same style depending on their location and social status and taste of the family. Houses of the Filipinos are usually made of wood and nipa. Later galvanized iron replaced nipa for roofing. In some towns, barrios, and cities, houses made of nipa and bamboo are still to be found. Some have sawali walls and cogon roofings. Most of the houses, especially the older ones, are situated high above the ground for better ventilation and reduced humidity. In the past, building a house was fast and inexpensive. Houses were built then through the help of friends and neighbors. Figure 05: Sawali walls  Today there are only a few bamboo houses. Most houses are already built of strong materials like hollow blocks, wood, galvanized iron, and glass windows. Figure 06: Filipino house Modernity has not entirely changed the architecture of the Filipino houses. The batalan is a part of the houses in Luzon and is used as an open bathroom, a place for water jars or tapayan and a place for washing. The modern batalan is made of concrete and is still adjacent to the kitchen. The banguerahan, a storage shelf and drainer before the dish rack was introduced, is still a part of a few modern houses. The modern banguerahan is no longer enclosed with bamboo spikes but is screened. Figure 07: Old Banguerahan Figue 08: New Banguerahan The old houses before were not painted. The present ones are painted in varied colors and built styles. The old houses were built high on the ground and the space below called silong was fenced with bamboo to keep pigs, dogs, and chickens out. Chairs, tables, beds, and other furniture are found in most houses. Many Filipinos, particularly the Tagalogs, still prefer to sleep on bamboo or wooden floors instead of on beds. Figure 09: Wooden Floors  Some years ago kerosene lamps were used in most houses. Now electricity has found its way in almost all houses. The old kalan or native stove has been replaced by electric ranges; the palayok or native pot by aluminum pots and pans. Firewood and charcoal are still used by some Filipino housewives, especially no! that gas and electricity have become very expensive. The verandah or porch is still a part of today’s houses. Pots of ferns and flowering plants surrounded the wall and kept the verandah. The artistic touch of the Filipino is still evident in his house. In a one-room house, you can see curtains hanging on the walls and windows, and a family picture and a saint prominently displayed in one corner of the room. Figure 10: Verandah The Filipinos also display neatness and cleanliness in keeping their houses. The Filipino housewife uses different kinds of brooms for cleaning. There is the salary or soft broom for sweeping the floor; a smaller one for dusting wall carvings and picture frames; the walis-tingting or stiff broom for cleaning and stone floors; and the plumero, a broom made from chicken feathers for dusting. Buckets, wooden scrub brushes with thick bristles, bunot or coconut husk, dustpans, bar soap, gugo or native shampoo, is-is leaves, banana leaves, kerosene and coconut oil are also used for cleaning the houses. Floor wax was prepared by homemakers from candles, atsuete and kerosene melted from glowing embers. In some homes, hardwood floors were swept from scrubbed with is-is before wax was applied. Then the sticky wax was dry, the floor was scrubbed again until it became very shiny. The furniture, window sills, staircases and walls were also scrubbed with is-is leaves or polished with wax. Kitchen tables were cleaned with is-is leaves, water, sand and ash. Those made of zinc were wiped with kerosene. Residential Interior Arrangements There are several ways to design and decorate a home but these differences are not random. They are relatively predictable because of cultural, religious, and economic considerations, as well as the residents’ values and personalities. Because living rooms are the main shrines and showrooms of inhabitants, they are frequently the subject of this topic of research so these core rooms nearly always picture artifacts that are very meaningful to residents and are, on some level, intended to communicate to their visitors. It showcases the orderliness and organizations within homes that differ as well. A study of a single family move in California, for example, analyzes variables of occupants (such as if a family type, their income, and as well as their lifestyle) that may have prompted them to organize their interiors as they did. Unmarried parents’ houses exhibited more disorder and functional complexity than typically married parents’ homes and inhabitants with higher incomes. A research in Italy identified five broad interior design styles, which it differs in terms of: symmetry (or lack of symmetry), conventionality, eccentricity, the cost of furniture and furnishing, and the use  of or non-use of electrical objects. These Styles vary according to their residence age preference or business or intellectual interest, and financial standing. Home Spatial Ecology People do not devote equal amounts of time to each area of their homes. Some studies look at who spends time in the house, even those who may rarely or never enter particular rooms. Children, for example, rarely enter their parents' methods while parents eventually retreat from adolescents' bedrooms. Leisure Behavior at home According to ethnographic study, less than 20 % of working and middle class parent’s time at home is spent on short activities. At this moment most behaviors are passive and non-interactive like for example watching television and also playing video games. Men spend more time than women on passive leisure activities such as watching television also in the living room. Understanding how various types of housing might support or impede recreational behavior is critical. Obesity, for example, is a social health and overall well-being problem that presents a solid cost to explore our homes and influence leisure behavior more thoroughly. Leisure activities can help to relieve stress and strengthen familial bonds. Some home-based recreational activities on the other hand can have a negative impact on other habits. Accessibility and Aging in Place The vast majority of older individuals and those with disabilities choose to age in place. The Aging population, at least in developed countries, is driving designers and academics to think about housing in the later stages of life. In addition the number of people with disabilities who require accessible homes is expanding. Accessible design concept often known as Universal Design provides less demanding and more convenient living spaces by making it easier for people with limited mobility to access exit and maneuver inside a structure. In the Philippines they are developing flats that are more suited for their elderly, accessible housing usually has more floor space, wider hallways and door frames and movable fixtures like kitchen and bathroom countertops. Residents, who use wheelchairs, are better able to interact with family, their friends, and their community if their home is designed for limited mobility. Even if they are in a wheelchair they can still do their shots like doing the most basic things. Research on how to utilize these designs in market housing, long-term care facilities, and affordable housing projects to enhance the physical and social well-being of aged and disabled residents continues. Importance of Behavior Change Communication Behavior change communication (BCC) is a process that uses various communication strategies to promote and encourage positive changes in behavior. It involves designing and implementing communication interventions that target specific behaviors and aim to motivate people to adopt healthier or more positive behaviors. The goal of behavior change communication is to improve public health outcomes, social norms, and individual behaviors by educating and motivating people to adopt healthy behaviors. This can be achieved through various communication channels, such as social media, community meetings, mass media, and interpersonal communication.  Behavior change communication programs are typically designed using a participatory approach that involves the target audience in the development process to ensure that messages are culturally appropriate, effective, and relevant to their needs. This approach can help build trust and promote ownership of the behavior change process, leading to greater success in achieving behavior change goals. Here are five reasons why Behavior Change Communication (BCC) is important: 1. Improves public health outcomes BCC interventions can promote healthy behaviors such as handwashing, vaccination, safe sex, and healthy eating, which are all essential for preventing or reducing the spread of diseases and improving public health. By promoting these behaviors, BCC interventions can help prevent or reduce the burden of infectious diseases such as HIV/AIDS, tuberculosis, and COVID-19, as well as non-communicable diseases such as diabetes, hypertension, and obesity. This, in turn, can lead to significant improvements in the quality of life, productivity, and economic well-being of individuals and communities. BCC interventions can also play a critical role in addressing public health emergencies such as pandemics. During the COVID-19 pandemic, BCC interventions have been used to promote behaviors such as wearing masks, physical distancing, and vaccination, which are essential for preventing the spread of the virus. 2. Empowers individuals Behavior Change Communication (BCC) interventions can empower individuals by providing them with the knowledge, skills, and confidence they need to take control of their health and well-being. BCC interventions can increase individual agency and autonomy by giving people the tools they need to make informed decisions about their health and well-being. This can be particularly important in low-resource settings where individuals may have limited access to healthcare and health information. BCC interventions can also help overcome barriers to behavior change by addressing social and cultural factors that influence behavior. Empowered individuals are more likely to seek out and utilize healthcare services, take an active role in their own health, and become agents of positive change in their communities 3. Promotes positive social norms Behavior Change Communication (BCC) can promote positive social norms by creating an enabling environment for behavior change. Social norms are the unwritten rules that govern behavior within a particular society or community. These norms can influence behavior in both positive and negative ways. BCC interventions can be used to promote positive social norms by highlighting healthy behaviors and attitudes and creating a supportive environment that encourages behavior change. BCC interventions can work to shift social norms by using communication strategies that appeal to people’s values, beliefs, and attitudes. For example, a BCC campaign that promotes handwashing might use social proof to encourage behavior change by highlighting the fact that other people in the community are also washing their hands regularly. This can create a social norm around handwashing, making it more likely that people will adopt this behavior themselves. This can involve working with community leaders, peer educators, and other influential members of society to spread messages about healthy behaviors and attitudes. 4. Saves money Behavior Change Communication (BCC) can save money by preventing or reducing the burden of diseases and reducing the costs of healthcare. Prevention is often more cost-effective than treatment, and BCC interventions can play a key role in preventing diseases by promoting healthy behaviors and reducing risk factors. For example, a BCC campaign that promotes healthy eating and physical activity can help prevent or reduce the incidence of chronic diseases such as obesity, diabetes, and cardiovascular disease. By promoting healthy behaviors, BCC interventions can help individuals reduce their risk of developing these diseases, which can lead to significant cost savings in terms of healthcare expenses and lost productivity. 5. Creates sustainable change Sustainable change is important because it ensures that positive outcomes are maintained over time, rather than just being a short-term fix. BCC interventions can promote sustainable change by focusing on behavior change strategies that have been shown to be effective in the long term, such as social support, incentives, and reminders. These strategies can help individuals maintain healthy behaviors even after the BCC intervention has ended. In addition, BCC interventions can promote sustainable change by addressing the underlying social and cultural factors that influence behavior. This can involve working with communities to identify and address the social and cultural barriers to behavior change, such as stigma, gender norms, and lack of access to resources. By addressing these underlying factors, BCC interventions can create a more supportive environment for behavior change and promote sustainable change over the long term. 6 Steps of Behavior Change Communication There are several key steps in Behavior Change Communication (BCC), which are as follows: 1. Conduct formative research: Conducting formative research is an essential step in BCC. This involves gathering information about the target audience, their beliefs, attitudes, and behaviors, as well as the social and cultural context in which they live. This information can be used to design effective communication strategies that are tailored to the needs and preferences of the target audience. 2. Develop communication messages and materials: Based on the formative research, communication messages and materials are developed. These messages and materials should be clear, concise, and culturally appropriate, and should resonate with the target audience. 3. Pretest messages and materials: Before implementing BCC interventions, it is important to pretest the communication messages and materials with the target audience. This can help identify any potential barriers or challenges and ensure that the messages and materials are effective and relevant. 4. Implement the communication strategy: Once the communication messages and materials have been developed and pretested, the BCC interventions can be implemented. This may involve a variety of communication channels, such as mass media, interpersonal communication, and community mobilization. 5. Monitor and evaluate the intervention: Monitoring and evaluation are critical components of BCC. This involves tracking the progress of the intervention and assessing its impact on behavior change. Monitoring and evaluation can help identify what is working and what needs to be improved, and can inform future BCC interventions. 6. Scale-up and sustain: Successful BCC interventions can be scaled up to reach a wider audience and sustain behavior change over time. This may involve working with partners and stakeholders to ensure that the intervention is sustainable and has a lasting impact. In conclude that behavior change communication (BCC) is a powerful tool for not only promoting positive behavior but it empowers individuals, promote positive social norms, save money, and create sustainable change. Effective BCC interventions require a systematic approach that includes conducting formative research, developing tailored communication messages and materials, pretesting, implementation, monitoring and evaluation, and scaling up and sustaining successful interventions. References https://www.youtube.com/watch?v=F5oQ6IykOPA https://www.scribd.com/presentation/327335050/Behavioral-Aspect-of- Housing#:~:text=The%20behavioral%20aspect%20of%20housing,experience%20and%20interact%20with %20housing https://www.scribd.com/presentation/610495020/BEHAVIOURAL-ASPECTS-OF-HOUSING-REPORT-PPT- FINAL https://changemanagementinsight.com/importance-of-behavior-change- communication/?fbclid=IwY2xjawFGVuNleHRuA2FlbQIxMAABHRAsQd_H0xShBJiBbcK65R7ZWlG7RJZtQ eh-544KUBIYt-DIfzOgHuZoKA_aem_XKQ064gXSYT0e_bNIuxZ3A#google_vignette