Summary

This document provides a guide for creating a campaign promoting the generalist movement. It outlines tasks for researching generalists, finding relevant examples, and gathering inspiration from existing campaigns. The document also includes guiding questions, resources, and a template for summarizing research findings.

Full Transcript

" % #! $ Generalist World Over the next seven days, you will be using your newly acquired AI and No Code skills to create a campaign that promotes the generalist movement. Generalist World, a leading organization...

" % #! $ Generalist World Over the next seven days, you will be using your newly acquired AI and No Code skills to create a campaign that promotes the generalist movement. Generalist World, a leading organization dedicated to celebrating and empowering generalists, wants to find innovative and bold ways to spread the idea of non- linear, generalist careers. They aim to inspire people who resonate with this skillset or career pathway and make them feel recognized for their unique contributions. Context Building You’ve been learning new skills for the past 30 days and are now equipped with different mindsets, tools, and practical abilities. Your mission this week is to create a campaign using different creative means (social media, portfolios, artwork) that will: 1. Spread awareness for the generalist movement to inspire people who resonate with this skillset or career pathway 2. Increase brand awareness for GW as a natural “home” for folks with non-linear careers to give them a space where they can learn and grow together. Today, your task is to research what is a generalist and to find a real-life example that you can create a campaign for during the week. This could be you, a friend, or a famous person (e.g., Beyonce, Billy Jean King, Kobe Bryant, etc.) who has paved the way for others by wearing multiple hats, adding value, and solving problems across different areas. To accomplish this, think of what makes a generalist valuable in today's workforce and gather inspiration from existing online portfolios and campaigns. https://observer.com/2018/05/people-with-too-many-interests-more-likely- successful-polymath-entrepreneurship-antifragile/ Michelangelo Remember, the end goal is to spread awareness for the generalist movement and increase brand awareness for Generalist World as a natural “home” or next step for those who want to know more. Time to Cook Step 1: Research - Spend 20 minutes finding articles, videos, and case studies about generalists. Also, look for examples of online portfolios and campaigns that you find inspiring. Time to Cook Step 1: Research - Spend 20 minutes finding articles, videos, and case studies about generalists. Also, look for examples of online portfolios and campaigns that you find inspiring. Guiding Questions: What skills do generalists typically possess? How do they add value to organizations? What are some successful examples of generalists? What elements make online campaigns stand out? What are some creative ways of showcasing skills and projects in completely different industries? Resources: Here are some starting points: Articles: The Generalist Value Pyramid The art (and science) of telling your Generalist Career Story How to Win in the New Economy Leveraging the Structural Hole Theory Podcast: Generally Curious Portfolio Examples: https://read.cv/about https://dribbble.com/tags/creative-portfolio https://peerlist.io/individuals https://bento.me/explore Step 2: Synthesis - Spend 10 minutes summarizing your research findings including key skills, value propositions, successful examples of generalists, and inspiring elements from the portfolios and campaigns you researched. Template: If you want, you can use this template to structure your summary: 1. Introduction: Briefly introduce the concept of a generalist. 2. Key Skills: Highlight the key skills that generalists possess. 3. Value Proposition: Explain how generalists add 1. Introduction: Briefly introduce the concept of a generalist. 2. Key Skills: Highlight the key skills that generalists possess. 3. Value Proposition: Explain how generalists add value to organizations. 4. Examples: Provide one or two examples of successful generalists and inspiring campaign elements. Your Dish for Today By the end of today, you should have a document with your research and learnings documented. This could be a Notion page, an Airtable base, or whatever helps you synthesize your findings. Hint for Tomorrow Tomorrow your focus will be to brainstorm and ideate the best possible structure and content for the campaign. But to do that you need thorough research, so make sure that today you at least have a thorough research doc with your findings and learnings. 1. Introduction: A generalist is often seen as a "jack of all trades," but this perspective undersells the unique strengths that generalists bring to the table. Far from being unfocused or mediocre, high-caliber generalists are individuals who intentionally cultivate a diverse skill set, enabling them to navigate complex challenges, connect disparate ideas, and drive innovation across multiple fields. 2. Key Skills: Generalists possess a unique blend of skills that set them apart: Broad Expertise: They have meaningful depth in multiple disciplines, making them adept at applying knowledge in various real-world scenarios. The Generalist Mindset: Characterized by the ability to spot patterns, simplify complexity, and creatively solve problems, generalists thrive in ambiguous environments. High Emotional and Social Intelligence: Their strong interpersonal skills make them exceptional leaders and collaborators, capable of influencing positive outcomes and managing team dynamics with empathy and insight. 3. Value Proposition: Generalists add immense value to organizations by: Creative Problem-Solving: Their ability to draw on a broad base of knowledge allows them to craft innovative solutions to complex challenges. Adaptability: Generalists excel in environments of uncertainty, where their diverse expertise enables them to quickly adapt and respond to changing circumstances. Leadership: Their high emotional intelligence and ability to connect the dots across disciplines make them natural leaders who can guide teams through ambiguity and complexity. 4. Examples: Successful Generalists: Consider leaders like Elon Musk, who, with expertise ranging from engineering to economics, has revolutionized multiple industries by leveraging his broad skill set. Similarly, Steve Jobs combined design, technology, and business acumen to build Apple into a tech giant. Inspiring Campaign Elements: To celebrate the generalist movement, campaigns could include dynamic portfolios showcasing cross-disciplinary projects, personal stories highlighting the unique journeys of generalists, and interactive mind maps that illustrate how their diverse experiences converge to create innovative solutions. Applying the SCAMPER framework could lead to campaigns that are not only informative but also visually engaging and memorable, showcasing the true power of generalists. The SCAMPER framework is a creative thinking technique used to innovate and improve existing ideas or solutions. It stands for: Substitute: Replace components of a product, process, or idea to create something new or improved. Combine: Merge different elements or ideas to generate a unique outcome. Adapt: Adjust or modify aspects of an idea or product to better fit new situations or needs. Modify: Change the form, size, or other characteristics to enhance the idea or product. Put to Another Use: Repurpose the idea or product for a different application or audience. Eliminate: Remove unnecessary elements to simplify and streamline the idea or product. Reverse: Rearrange or invert elements to create a fresh perspective or new concept. SCAMPER encourages out-of-the-box thinking, helping to explore various possibilities and develop innovative solutions. ! https://www.generalistcareer.com/p/generalist-value-pyramid-0377? utm_source=100daysofai.beehiiv.com&utm_medium=newsletter&utm_campaign=day -36-research-and-synthesize-gw “What is a generalist?” You’ve heard the usual musings… a jack of all trades someone with a broad skillset someone with a meandering path Let’s begin with: can a generalist have a speciality? It sounds like an oxymoron — defining a singular label for a generalist with diverse knowledge, expertise, and lived experiences. So, let’s start with a question: Can a generalist have a speciality? In my opinion, and with a resounding agreeance from the community Yes. Absolutely, generalists can have specialities. Robert said it best: “with time, you can definitely build mastery in specialized areas”. So, if being a generalist simply isn’t not being a specialist, then… what makes someone a generalist? My best explanation to date is what I’m calling: the Generalist Value Pyramid. There are three essential parts of the generalist DNA. To be clear, in this context, I’m speaking about the kind of generalists I work closely with. Very high-calibre. High-performing. Producing high- value work. I am not speaking about someone who knows a little about a lot. This is the biggest reframe I think we, as a society, need to get clear on. Generalists are not mediocre. They are not unfocused. I know this because I’ve lost count of the number of folks in our community with PhDs, or who run multi-million dollar companies, or who drive meaningful innovation and positive change in our world. I believe there are 3 key features of high-calibre generalists, and they intersect and complement each other. Let’s dig into each: The Foundation: Broad Expertise A deliberate cultivation of skills and knowledge across multiple fields. This layer emphasizes not just a superficial acquaintance, but a meaningful depth that enables unique insights from one discipline to another. Your broad expertise lends itself to you being a lifelong learner, and savvy at applying this knowledge in real-world scenarios of varied, sometimes seemingly disparate, domains. This diversity in skill sets allows for more creative problem-solving and the ability to adapt — huge assets for a world of work which is changing what feels like every quarter. The Heart: The Generalist Mindset Though harder to measure, this is an undeniable measure of a great generalist: the little sparkle of magic you seem to bring to every single job. A surefire sign? Your colleagues and bosses can’t quite put their finger on it. They just know you’re an incredible asset to their organisation. Characterized by your unique approach to thinking and problem- solving. This includes the ability to spot patterns in disparate data, simplify complex scenarios, envision the larger system at play, and apply creative thinking to develop innovative solutions. You’re often known as the ‘go-to’ person for anything ambiguous. Even without direct experience, you have a reputation for instinctively finding a way forward, or for wrangling the best people together, to figure it out. Generalists excel in environments of uncertainty and complexity because they can draw on a broad base of knowledge to see connections that others might miss, and they have an innately unique approach to connect these dots. The Apex: High Emotional and Social Intelligence This is why generalists make incredible leaders, c-suite execs, founders and CEO’s. Your high EQ means you lead, communicate, and collaborate better than most. You’re likely highly empathetic, have a knack for building strong relationships, and find that influencing positive outcomes in team and organizational settings comes as second nature. It’s your strong interpersonal skills that tie everything so beautifully together. You don’t just have diverse expertise. You don’t just have a knack for solving problems and being a ‘fixer’. You aren’t just empathetic and a great leader. You’re all of these things, combined. And that combination has tangible, inexplicable value to an organisation. Which leap will you take? But like any framework, this is totally useless unless you can put it into practice. So — what career leap will you take this year? Landing your dream job? Launching a fractional career? Eyeing up the C-Suite? Hoping for a pay raise? Whatever it may be, before you dive into it, take a step back and consider: 1. Leaning IN: Instead of framing your expertise as a jack-of-all- trades, position yourself as someone who intentionally and expertly merges distinct skills to create unique value. For a job search, pinpoint industry pain points that your combination of skills directly addresses. When eyeing a promotion, articulate a recent problem you solved by applying an unconventional mix of skills, emphasizing the innovation and cross-functional collaboration it sparked. This market is not the time to be humble. Document your impact, and then shout it from the rooftops. 2. Leveraging the things that make you YOU: Use your ability to spot trends and patterns as a secret weapon. In interviews or performance evaluations, don't just talk about problems you've solved; discuss how you anticipated challenges before they became apparent to others. Illustrate your thought process with a compelling case study where your foresight led to preemptive action — maybe you saved $X or created new opportunities. This showcases not just problem-solving, but strategic anticipation—making you invaluable for forward-thinking roles. 3. Your high EQ is a tangible asset: How many cover letters say they’re a team player? Exactly…….. Describe a situation where you navigated complex team dynamics to turn a project around, focusing on the specific emotional cues you picked up and acted on. Highlight how this ability to read between the lines and manage emotions can be a game-changer in high-stakes negotiations or when leading cross-disciplinary teams. Make it clear that your EQ isn't just about getting along with others—it's about leading with insight and precision. 4. Craft a personal learning ecosystem: Show how you actively build environments that foster learning. Keep tabs on how you curate your learning experiences, combining courses, mentorship, professional communities, and side projects to continuously raise your ceiling. Especially if this is something that comes naturally to you, having this up your sleeve could be a real difference to helping you stand out, by showcasing your initiative and commitment to staying ahead of the curve. 5. Reframing networking: Rethink networking as a chore to being a habit of strategic alliance-building. The secret sauce? Less is more. It’s not about building a stadium of people who barely know your name. But a campfire of folks who will put their neck out for you; as you would do for them. They’ll make that warm intro. They’ll write a thoughtful recommendation. They’ll be the first person commenting on your post when you’re panicking about finally posting on socials. You are a generalist. And when you can communicate the value you bring — you’re unstoppable. Generalist Movement Campaign Structure 1. Introduction: The Power of Generalists Objective: Begin with a captivating introduction that defines what it means to be a generalist. Explain the value of having broad expertise, a unique mindset, and high emotional intelligence. Media: Short animated video or infographic showcasing the "Generalist Value Pyramid." 2. Content: Project Showcases ◦ Objective: Highlight successful projects led by generalists that demonstrate the impact of their diverse skill sets. ◦ Media: Case study videos, before-and-after photos, and interactive timelines. ◦ Example: Feature a generalist who combined tech and design skills to launch a successful startup. Skill Highlights ◦ Objective: Showcase the unique blend of skills that generalists bring to the table, such as cross-disciplinary knowledge and problem-solving abilities. ◦ Media: Interactive skill maps, testimonials from employers, and visual stories that connect seemingly unrelated skills. ◦ Example: A series of skill spotlights that explain how a generalist’s ability to connect the dots across different fields led to innovative solutions. Personal Stories ◦ Objective: Share inspiring personal stories from generalists who have carved out successful careers by leveraging their broad expertise and mindset. ◦ Media: Blog posts, podcast episodes, and short documentaries. ◦ Example: A podcast series where generalists discuss how their non-linear career paths have been a strength, not a weakness. Engaging Elements ◦ Objective: Incorporate creative elements that make the campaign interactive and memorable. ◦ Media: Quizzes, polls, and interactive decision trees where users can explore different career paths as a generalist. ◦ Example: An interactive quiz that helps participants identify their generalist strengths and how to leverage them in their careers. 3. Structure: A Coherent and Compelling Presentation ◦ Landing Page: Start with a dynamic landing page that captures attention with bold visuals and a clear message about the value of generalists. ◦ Content Hub: Create a centralized content hub where users can explore the different elements of the campaign, such as project showcases, skill highlights, and personal stories. ◦ Sequential Flow: Arrange content in a logical flow that gradually builds the narrative of why generalists are essential in today’s economy. Start with an introduction, move to case studies and skill highlights, and finish with personal stories. ◦ Call to Action: Encourage visitors to share their own generalist stories, sign up for newsletters, or join the Generalist World community. 4. Final Touches: Interactive Elements: Use interactive features such as mind maps and user-generated content to keep the audience engaged. Visual Consistency: Ensure a consistent visual style across all media types, using futuristic, sleek designs that resonate with the theme of generalists as forward-thinkers. Memorable Closing: End with a strong call to action that encourages participants to embrace their generalist identity and join the movement. By the end of the campaign, the generalist movement will be showcased as not just a viable career path but a powerful, innovative force in the modern economy. A skill spotlight is a focused presentation or feature that highlights a specific skill or set of skills possessed by an individual or group, usually to showcase their expertise or unique capabilities. In the context of the generalist movement campaign, a skill spotlight would involve: 1. Identifying a Key Skill: Selecting a particular skill that a generalist excels at, such as cross- disciplinary problem-solving, creative thinking, or adaptability. 2. Highlighting Real-World Applications: Demonstrating how that skill has been applied in various projects or scenarios to achieve success. This could include examples from different industries or roles where the skill made a significant impact. 3. Visual and Narrative Elements: Using visuals like infographics, videos, or diagrams, along with narratives, to explain how the skill works in practice. This could involve testimonials from colleagues, case studies, or personal stories from the generalist. 4. Connecting to Broader Themes: Linking the highlighted skill to the broader themes of the generalist movement, such as versatility, innovation, or leadership. The goal of a skill spotlight is to make the skill more tangible and relatable, showing its value in real-world contexts and inspiring others to recognize and develop similar abilities.

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